IBISWorld reveals premium chocolatiers set to enjoy a cracking Easter with an increasing number of Australians choosing quality over quantity.

  • Consumer spending on chocolate this Easter is expected to total close to $210 million in 2018, representing over $10 per capita.
  • Growing premiumisation trends are expected to lead to a growing portion of Easter chocolate sales to be attributed to premium chocolate brands and varieties, such as Lindt and Haigh’s.
  • However, consumer health consciousness has increased over the past five years, and this is anticipated to lower overall chocolate consumption and hamper sales of chocolate during Easter.
  • The majority of chocolate brought by Australian consumers this Easter is projected to be from the major supermarkets, which include Coles, Woolworths and Aldi.


For more information, to obtain industry reports, or arrange an interview with an analyst, please contact:

Georgia Cook / Anne Wild
IBISWorld Media Relations Representatives – Anne Wild & Associates Pty Ltd
Tel: (02) 9440 0414
Email: gcook@awassociates.com.au / awild@awassociates.com.au