- Consumer spending on chocolate this Easter is expected to total close to $210 million in 2018, representing over $10 per capita.
- Growing premiumisation trends are expected to lead to a growing portion of Easter chocolate sales to be attributed to premium chocolate brands and varieties, such as Lindt and Haigh’s.
- However, consumer health consciousness has increased over the past five years, and this is anticipated to lower overall chocolate consumption and hamper sales of chocolate during Easter.
- The majority of chocolate brought by Australian consumers this Easter is projected to be from the major supermarkets, which include Coles, Woolworths and Aldi.
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