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Toy and Game Retailing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Toy and Game Retailing Market Research Report | ANZSIC G4243 | Sep 2016

A mug's game: Despite solid demand, revenue has suffered due to intense price competition

The Toy and Game Retailing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

Retailers in the Toy and Game Retailing industry have endured difficult trading conditions over the past five years. While solid demand for electronic and interactive toys has provided revenue opportunities for operators, trading conditions have been tough due to intense internal and external competition. As a result, industry revenue is expected to grow by an annualised 0.1% over five years through 2016-17. Revenue prospects have been affected by real household discretionary incomes, consumer sentiment and the proportion of the Australian population aged 14 and younger. Industry revenue is expected to post weak growth in 2016-17, rising by 0.7% to total $870.0 million... purchase to read more

Industry Report - Industry Products Chapter

The products supplied by the industry can be broadly segmented into traditional, electronic and hobby. As a proportion of revenue, the share of each segment has changed due to the popularity of electronic products. Despite increasing consumer demand for interactive toys, traditional goods continue to dominate the market.

Traditional toys and games

The traditional toy and games segment comprises dolls, trucks, puzzles and board games. Despite strong competition from the electronic toy and games segment, traditional toys have continued to dominate the industry over the past five years. However, as a proportion of revenue, the size of the segment has trended downwards during this period... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Toy and Game Retailing Industry?

Industry operators sell a range of toy and game products including dolls, hobby equipment and board games. Retailers operate as part of a chain-store network, or are franchised businesses or independent players. Store merchandise is purchased from domestic manufacturers and wholesalers, or imported into Australia from overseas suppliers.

Industry Products
Traditional toys and gamesElectronic toys and gamesHobby equipment and supplies
Industry Activities
Traditional toy and game retailingElectronic toy and game retailingHobby equipment and supplies retailing

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