Industry Analysis & Industry Trends
Australia imports a large portion of spirits that residents consume. Imports are expected to account for over one-third of domestic demand in 2015-16. For some products, a degree of transformation occurs domestically, particularly in the case of ready-to-drink (RTD) beverages, which comprise the majority of industry revenue. Over the past five years, the industry has recovered from the effects of the alcopop tax introduced in 2008, which reduced demand for RTDs. Increased demand for bottled spirits and ready-to-serve cocktail products has helped this recovery. Industry revenue is forecast to grow at an annualised 3.8% over the five years through 2015-16. In 2015-16, industry revenue is expected to grow by 3.1% to total $1.8... purchase to read more
Industry Report - Industry Products Chapter
Spirits produced by the industry can be broadly segmented into RTDs, spirits and liqueurs. The segmentation of spirits produced in Australia is significantly different to that of consumption in the domestic market. This is because most of the RTDs consumed in Australia are produced domestically, while many of the full-strength spirits are imported. This means that domestic spirit production is skewed heavily towards producing RTDs.
RTD beverages account for the majority of industry revenue. RTDs are single-serve and usually contain an imported spirit, such as vodka or rum, mixed with carbonated soft drinks, fruit drinks or other sugary beverages... purchase to read more