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Public Relations Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Services Market Research Report | ANZSIC M6962b | Dec 2016

Good relations: Line between PR and advertising blurs, boosting industry revenue growth

IBISWorld’s Public Relations Services market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

The Public Relations Services industry has performed well over the past five years, benefiting from mixed consumer sentiment and flat business profit growth. While marketing budgets tend to be one of the first items targeted in cost-cutting efforts, public relations (PR) services are often seen as being more focused and therefore better value than media advertising. As a result, spending on PR tends to be less volatile and holds up better when budgets are cut. Additionally, some aspects of PR, such as communication with stakeholders, can be crucial in a downturn to allay fears and manage crises. This, along with a longer term trend towards more below-the-line marketing methods, is expected to increase industry revenue at a strong annualised 5.3% over the five years through 2016-17... purchase to read more

Industry Report - Industry Investment Chapter

Capital intensity measures the amount of labour used to provide industry services compared with capital costs. For every dollar required for wages in 2016-17, approximately $0.04 will be spent on the use and replacement of computers and equipment in the industry. This reflects a low capital intensity level, which has remained relatively stable over the past five years due to improved labour productivity and limited growth in new capital investment. Areas such as computer technology, mobile devices and online communications can help increase labour productivity. While investment in these areas has increased as technology becomes available, it has not been enough to significantly alter the industry's capital intensity... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Services Industry?

Public relations agencies manage communication between an organisation and its public and stakeholders to promote favourable relationships and portray a desired image. This includes communication with the general public, employees, investors, customers, analysts, governments and other related parties. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.

Industry Products
Consumer PR servicesBusiness-to-business communications servicesCrisis communications servicesPublic affairs communications servicesFinancial PR servicesOther PR servicesSocial media communications services
Industry Activities
Public relations servicesImage promotion servicesLobbying servicesPolitical consulting servicesIssues management servicesCrisis communications services

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