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Pay Television in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pay Television Market Research Report | ANZSIC J5622 | Jun 2016

Against the stream: The popularity of streaming services is expected to cause revenue declines

IBISWorld’s Pay Television market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Pay Television industry has undergone slight growth over the past five years. Revenue is expected to increase by an annualised 1.2% over the five years through 2015-16, to reach $4.5 billion. Rising real household discretionary income has assisted the industry's financial performance over the past five years, as consumers have had more money to spend on non-essential services such as pay-TV subscriptions. This trend has also allowed pay-TV networks to retain more subscribers, as existing customers have been more willing to continue paying for pay-TV services. In addition, viewers have been watching less of free-to-air TV networks, and instead demanded pay-TV subscriptions to receive a greater range of TV programs, films, sports telecasts and news programs... purchase to read more

Industry Report - Industry Key Buyers Chapter

Pay Television in Australia is a highly concentrated industry. The industry's two major players are estimated to account for over 80% of total revenue in 2015-16. Foxtel, following its acquisition of Austar and joint programming deal with Optus, has access to the majority of pay-TV subscribers in Australia. High entry costs and competition from internet protocol television (IPTV) competitors reduces the incentive for new players to enter the market, which contributes to the high degree of concentration.

Several small niche broadcasters operate in the industry. For instance, some broadcasters provide services exclusively in foreign languages, and others cater to specific regional areas. These operators provide the industry with some diversity... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pay Television Industry?

Companies in the industry primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered via cables or satellites. Online subscription TV services are not included in the industry.

Industry Products
Light entertainment and lifestyleDrama and moviesSportNews and current affairsDocumentariesChildren and familyMusic
Industry Activities
Pay television network operationPay television broadcastingCable or satellite television network operationCable or satellite television broadcastingSubscription television broadcasting

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