What is the Online Perfume and Cosmetic Sales industry?
The Online Perfume and Cosmetic Sales industry has grown strongly over the past five years as consumers have rapidly increased their uptake of online shopping. E-commerce has gained acceptance as consumers have felt more comfortable shopping online, and the strong performance of established industry players has driven large-scale, bricks-and-mortar chains to enter the industry. New online pure-play retailers have established operations as Australian consumers have increasingly looked to the internet for easily accessible cosmetics advice, reviews, hard-to-find brands and beauty bargains.
Positive economic conditions, new product innovations and a wider demographic consumer base have benefited the industry... purchase to read more