What is the Online Baby Product Sales industry?
The Online Baby Product Sales industry retails a diverse range of products across a number of categories.
The industry's biggest product segment in terms of total revenue is nappies. According to various sources, a baby's nappy needs to be changed between five and 12 times a day, depending on age. The latest Household Expenditure Survey by the ABS confirms that nappies are by far the biggest expenditure item in terms of caring for a baby.
Long gone are the days of non-disposable nappies. Disposable nappies now account for the bulk of nappy sales made online, although there has been a small movement in recent years towards more sustainable and reusable forms of nappies... purchase to read more