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Horse and Sports Betting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Horse and Sports Betting Market Research Report | ANZSIC R9209 | Jan 2017

On a high horse: The popularity of online and smartphone betting has driven revenue growth

IBISWorld’s Horse and Sports Betting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

The Horse and Sports Betting industry has undergone significant changes over the past five years. Online and mobile betting websites have gained a greater foothold in the market due to changing consumer preferences and the improved accessibility of these websites. Increasing internet connectivity and spectator sport participation have contributed to the industry's positive performance. Industry revenue is forecast to increase at an annualised 3.6% over the five years through 2016-17. Demand for other gambling activities, and declines in horseracing attendances and wagering have slightly restricted revenue growth. Other gambling activities such as casinos, lottery products and electronic gaming machines compete for gamblers' discretionary income... purchase to read more

Industry Report - Industry Analysis Chapter

The Horse and Sports Betting industry has grown consistently over the past five years due to the rising popularity and use of online and smartphone betting services. Several factors have influenced the industry’s performance, including horseracing attendances, per capita gambling expenditure, demand for other gambling activities, the number of household internet connections and spectator sport participation. The popularity of more traditional betting formats such as on- and off-course totalisators has declined over the past five years. However, this has been offset by strong growth in online and smartphone betting platforms, which has largely been led by foreign-owned bookmakers and smaller operators... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Horse and Sports Betting Industry?

Companies in the industry primarily operate gambling services, including totalisator and betting services. Wagers are generally placed on horseraces and sports matches. The industry includes online gambling services but excludes casinos and lottery operations.

Industry Products
Sports bettingHorserace betting at TABsHarness race betting at TABsOther race betting
Industry Activities
Betting shop operationBookmaker operationGambling website operationTotalisator agency board (TAB) operationTotalisator agency operation

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