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Free-to-Air Television Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Free-to-Air Television Broadcasting Market Research Report | ANZSIC J5621 | Dec 2016

Good sport: Industry firms are shifting towards more time-sensitive programs, such as live sports

IBISWorld’s Free-to-Air Television Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

The Free-to-Air Television Broadcasting industry has faced various challenges over the past five years. Industry revenue is expected to decline at an annualised 2.6% over the five years through 2016-17, to $4.9 billion. Many Australians are shifting away from watching free-to-air TV programs, instead choosing to consume media on a range of different platforms. In response, some advertising agencies have moved their purchases towards more lucrative online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Foreign entities, such as Facebook and Google, now command an increasing share of advertising revenue in Australia. This trend has negatively affected traditional media outlets, particularly TV networks... purchase to read more

Industry Report - Industry Investment Chapter

The Free-to-Air Television Broadcasting industry displays a moderate level of capital intensity. For every dollar spent on capital, an expected $6.64 will be spent on wages in 2016-17. Free-to-air TV networks typically have moderate labour expenses, as on-air talent is required for news and sports broadcasting and for producing original film and TV content. Staff are also responsible for administration, management and selling advertising slots. Capital outlay is primarily made on property such as TV studios and offices, and transmission and broadcasting equipment. Capital intensity has increased over the past five years, as the high rate of technological change over this period has increased TV networks' capital expenditure... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Free-to-Air Television Broadcasting Industry?

Industry players broadcast visual content on free-to-air TV. Industry players broadcast TV programs at no cost to consumers.

Industry Products
Metropolitan commercial TV station operationRegional commercial TV station operationPublic TV station operationCommunity and other TV station operation
Industry Activities
Commercial free-to-air TV network operationPublic or government free-to-air TV network operationCommunity or volunteer free-to-air TV network operationTV broadcasting station operation

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