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Franchising in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Franchising Market Research Report | ANZSIC X0002 | Jan 2017

Disenfranchised: Negative consumer sentiment has constrained spending at franchised stores

IBISWorld’s Franchising market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

The Franchising industry has exhibited steady growth over the past five years. Industry performance declined in 2011-12 due to a slowdown across the domestic market and uncertainty regarding the economy's stability. However, a recovery in economic conditions over the remainder of the five years through 2016-17 returned the industry to growth and enabled operators to recover earlier losses. As a result, revenue for the Franchising industry is projected grow by an annualised 3.4% over the five years through 2016-17. Trends in real household disposable income, average weekly hours worked and the target cash rate have also affected the industry's performance. Industry revenue is expected to post steady growth over the current year, rising by 2.6% to reach $178.0 billion... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Franchising industry is expected to operate in the mature phase of its life cycle over the 10 years through 2021-22. Industry value added, which measures the industry's contribution to the overall economy, is expected to increase by an annualised 2.7%, compared with annualised growth in Australian GDP of 2.5% over the same period. As a result, the industry is expected to perform roughly in line with the wider economy.

Industry establishment numbers are expected to trend upwards over the decade through 2021-22. While the industry is expected to continue evolving, growth is projected to stem from the entry of more serviced-based franchises such as health and community services... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Franchising Industry?

Franchising is a method of growing a business in which a franchise owner (franchisee) is granted, for a fee, the right to offer, sell or distribute goods or services under a business system determined by the business founder (franchisor). The franchisor supports the franchised business group by providing leadership, guidance, training and assistance in return for ongoing service fees.

Industry Products
Retail tradeAccommodation and food servicesAdministration and support servicesPersonal servicesOther franchised products and services
Industry Activities
Franchised non-food retailingFranchised food retailingFranchised administration and support services Franchised rental and hire servicesFranchised education and training servicesFranchised finance and insurance servicesFranchised construction and trade servicesFranchised healthcare and social servicesFranchised information media and telecommunication services

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