Industry Analysis & Industry Trends
The Floriculture Production industry has struggled with adverse trading conditions over the past five years. It has faced stagnant demand from Australian consumers, rising import penetration and dwindling export earnings. Cut flowers are considered discretionary items, and traditional flower arrangements may be readily substituted with other products such as chocolates, gift vouchers and charity donations.
The industry is projected to generate revenue of $345.5 million in 2015-16, up by 0.6% on the previous year due to the improvement in consumer sentiment and household discretionary income. However, revenue will be constrained by the decline in sales by the downstream Flower Retailing industry... purchase to read more
Industry Report - Industry Analysis Chapter
Australia's Floriculture Production industry has struggled over the past five years. The industry has faced deteriorating domestic demand conditions and has lost market share to low-cost imports from floriculture producers in Asia and Africa. The industry has also struggled to lift Australia's long-term low per-capita flower consumption. The only gains in consumer acceptance have come from the increased sales of lower value flowers by the leading supermarket chains and convenience stores.
Industry revenue is projected to decline at an annualised 3.2% to $345.5 million in 2015-16, despite the marginal growth by 0.6% in the current year stemming from the short-term recovery in consumer sentiment and household income... purchase to read more