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Floriculture Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Floriculture Production Market Research Report | ANZSIC A0116 | Mar 2016

Gone to seed: Low domestic demand and high import competition reduce industry revenue

IBISWorld’s Floriculture Production market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Floriculture Production industry has struggled with adverse trading conditions over the past five years. It has faced stagnant demand from Australian consumers, rising import penetration and dwindling export earnings. Cut flowers are considered discretionary items, and traditional flower arrangements may be readily substituted with other products such as chocolates, gift vouchers and charity donations.

The industry is projected to generate revenue of $345.5 million in 2015-16, up by 0.6% on the previous year due to the improvement in consumer sentiment and household discretionary income. However, revenue will be constrained by the decline in sales by the downstream Flower Retailing industry... purchase to read more

Industry Report - Industry Analysis Chapter

Australia's Floriculture Production industry has struggled over the past five years. The industry has faced deteriorating domestic demand conditions and has lost market share to low-cost imports from floriculture producers in Asia and Africa. The industry has also struggled to lift Australia's long-term low per-capita flower consumption. The only gains in consumer acceptance have come from the increased sales of lower value flowers by the leading supermarket chains and convenience stores.

Industry revenue is projected to decline at an annualised 3.2% to $345.5 million in 2015-16, despite the marginal growth by 0.6% in the current year stemming from the short-term recovery in consumer sentiment and household income... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Floriculture Production Industry?

Companies in the industry grow or produce cut flowers, foliage and seeds, either outdoors or in greenhouses, cold frames, cloth or lath houses.

Industry Products
Traditional flowersWildflowersSeed growing
Industry Activities
Display foliage growing (undercover and outdoors)Flower growing (undercover and outdoors)Orchid growing (undercover)Calla lily growing (outdoor)Hydrangea growing (outdoors)Peony growing (outdoor)Flower seed growing (undercover and outdoors)

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