What is the Caravan and Motorhome Rental industry?
The Caravan and Motorhome Rental industry exhibits a moderate level of market share concentration. The industry's four largest players are estimated to account for under 70% of industry revenue. The two largest firms, Tourism Holdings and Apollo Motorhome Holidays, are expected to account for over half of industry revenue. These companies have a long-standing presence and strong reputations throughout Australia, and provide a variety of rental options across a range of brand names. They can pinpoint different demographics and socio-economic markets through diverse brand strategies as different brands tend to focus on budget, mid-range or premium caravans and motorhomes... purchase to read more