Industry Analysis & Industry Trends
The Beer Manufacturing industry has experienced a shake-up over the past five years. Drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium and craft beers and other beverages such as cider and wine. As a result, per capita beer consumption has declined sharply over the period. An ongoing shift in consumer preferences from quantity to quality has affected the industry and its product range. As beer drinkers purchase more premium, craft and internationally branded beers, the increase in per-unit prices has offset the decline in consumption. Robust demand for craft beer has caused the number of craft breweries to increase over the past decade, to an expected 293 in 2016-17... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Beer Manufacturing industry is in the mature phase of its life cycle. Industry value added is forecast to decline at an annualised 0.9% over the 10 years through 2021-22, compared with forecast GDP growth of 2.6% over the same period. While this indicates an industry in decline, other indicators point to a growth industry. Industry establishments and enterprises are forecast to grow at an annualised 9.5% and 11.0%, respectively, over the decade. This is due to the entrance of small-scale craft breweries, which have introduced new products into the market over the past five years.
The traditional beer segment of the industry is quite stable, continuing to be dominated by brands like XXXX, Carlton Draught and Victoria Bitter... purchase to read more