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Alternative Health Therapies in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Alternative Health Therapies Market Research Report | ANZSIC X0015 | May 2016

A natural success: Growing public acceptance of industry services boosts revenue

IBISWorld’s Alternative Health Therapies market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

In line with the growing acceptance of complementary medicines, the Alternative Health Therapies industry has grown strongly over the past five years. Complementary and alternative health care medicines and therapies (often collectively referred to as complementary and alternative medicine, or CAM) are used alongside conventional medical treatments to improve health and wellbeing. These treatments include acupuncture, naturopathy, aromatherapy, homeopathy, traditional Chinese and Ayurvedic medicines, massage, reiki and osteopathy. Therapies that are either alternative or complementary to conventional Western medicine are being increasingly accepted, buoying the industry's performance... purchase to read more

Industry Report - Industry Investment Chapter

Alternative health therapies are highly labour-intensive. The industry generally focuses on a high level of patient care, involving significant one-on-one interaction between clients and practitioners. Capital requirements for providing alternative health therapies are relatively low. This is in contrast to conventional medicine, where the degree of personalised care is much lower but the technology involved in preventing and curing illnesses and ailments is much more advanced. IBISWorld estimates that the industry spends $24.75 on wages for every dollar invested in capital. Many operators rent their premises, work from home or operate as mobile practitioners thereby preventing the need to invest in property... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Alternative Health Therapies Industry?

Industry practitioners primarily deliver treatments that are not commonly practiced under mainstream Western medicine. These therapies are intended to either complement Western medicine or act as an alternative form of treatment. The industry includes treatments such as acupuncture, traditional Chinese medicine, aromatherapy and homeopathy.

Industry Products
Chiropractic and osteopathyNaturopathy and homeopathyDietary supplements and herbal medicinesAcupunctureTraditional Chinese medicineTherapeutic massage and reflexologyOther therapies
Industry Activities
Naturopathy AcupunctureTraditional Chinese medicineMeditation therapyVitamin and/or mineral therapyChiropractic servicesAromatherapyOsteopathyReflexologyHypnosis

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