Upwardly mobile: Increased web traffic from mobile devices drives demand for industry services

The Web Design Services industry has benefited from society's increasing reliance on the internet, and the surge in mobile web browsing activity over the past five years. In particular, the improved speed and accessibility of internet connections have boosted web traffic significantly, prompting businesses to expand their online presence and enlist the services of professional web designers. Growth in web traffic is mainly due to consumers using smartphones and tablets to view online content. This has ultimately driven demand growth for web design services because clients require both desktop and mobile formats for their websites. Industry revenue is forecast to grow at an annualised 3.3% over the five years through 2017-18, to reach $1.1 billion...read more.

Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 13-18
3.3%
Forecast Growth 18-23
Profit
Employment
9,635
Businesses
3,374
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Mobile internet connections have surged over the past five years, boosting industry demand
  • The emergence of freelance platforms has increased the industry’s external competition
  • The surge in ecommerce is expected to drive the industry’s performance over the next five years
  • Industry Report - Industry Locations Chapter

    Websites are not constrained by geographical location, but industry players tend to cluster towards states with high population density and strong business activity. The distribution of industry enterprises closely follows the population distribution in Australia, with New South Wales and Victoria accounting for the majority of industry players. There is typically higher demand for web design services within these states as their capital cities are highly active business centres. The large populations and strong university systems also mean that these states have a strong supply of skilled IT professionals required for programming and design services.In the next five years, the industry is expected to become more geographically dispersed. The...purchase to read more.

    Additional Insights for the Web Design Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Web Design Services Industry are

  • Having contacts within key markets
  • Undertaking technical research and development
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as IT and telecommunications adoption and Internet connections in the Web Design Services industry impact industry performance..

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    What's in this report

    What is the Web Design Services Industry?

    Firms in the industry primarily provide web design services. The main activities of the industry include web graphic design, web development and programming, search engine optimisation, integration, and other related aspects of code writing. The industry excludes the development of software applications.

    Industry Products
  • Web graphic design
  • Search engine optimisation
  • Programming and coding
  • Intellectual property development
  • Industry Activities
  • Programming and coding for websites
  • Graphic design for websites
  • Interface design for websites
  • Search engine optimisation and other services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • IT and telecommunications adoption
  • Internet connections
  • Demand from online shopping
  • Number of businesses

  • Current Performance
  • Mobile connections
  • Online purchases
  • Freelance platforms
  • Search engine optimisation
  • Profitability and structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Internet usage and ecommerce growth
  • Competitive threats
  • Specialisation
  • Table: Web Design Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Web Design Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Professional, Scientific and Technical Services
  • Central Government Administration
  • Online Shopping
  • Internet Publishing and Broadcasting

  • Key Selling Industries
  • Computer and Computer Peripheral Wholesaling
  • Computer and Software Retailing
  • Furniture, Appliance and Equipment Rental
  • Internet Service Providers

  • Products & Services
  • Programming and coding
  • Web graphic design
  • Search engine optimisation
  • Other
  • Intellectual property development
  • Chart: Web Design Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Small to medium enterprises
  • Corporations
  • Governments
  • Other
  • Chart: Major Market Segmentation for the Web Design Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Web Design Services

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Web Design Services Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Web Design Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Web Design Services Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Bounce Rate
  • A term used in web traffic analysis referring to the number of visitors that leave the website after entering rather than clicking on additional pages.
  • Cloud Computing
  • The transmission of data and other computing resources via networks such as the internet. This allows data to be stored remotely and accessed through the network.
  • Content Management Systems (Cms)
  • A centralised program used to manage the content of a website that enables the publishing and editing of content.
  • Search Engine Optimisation (Seo)
  • A process of tailoring key words and phrases on a website to enable users to find it more easily using common search engines.
  • What Our Customers Say

    Why buy this report?

    The Web Design Services market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Web Design Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Web Design Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Web Design Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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