Gathering clouds: Increased offshoring, driven by growing cloud computing, threatens revenue

The Web Design Services industry has benefited from growth in internet subscribers and the surge in mobile web browsing activity over the past five years. The improved speed and accessibility of internet connections have boosted web traffic significantly, prompting businesses to expand their online presence and enlist the services of professional web designers. Growth in web traffic has been driven by consumers using smartphones and tablets to view online content. This trend has increased demand for web design services, as clients require both desktop and mobile formats for their websites. Industry revenue is forecast to grow at an annualised 1.9% over the five years through 2019-20, to reach $1.1 more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Mobile internet connections have surged over the past five years, boosting industry demand
  • The emergence of freelance platforms has increased the industry’s external competition
  • The surge in ecommerce is projected to drive the industry’s performance over the next five years
  • Industry Report - Industry Key Buyers Chapter

    The Web Design Services industry is dominated by numerous small businesses and exhibits a low level of market share concentration. No single player is estimated to generate more than 5.0% of industry revenue in 2019-20. The high labour-intensity of web design work indicates that industry players are not easily able to build scale from a production standpoint. Instead, economies of scale can be derived more from marketing costs and brand awareness. While concentration is expected to remain stable rather than increase over the next five years, the industry is expected to consolidate and become less fragmented. This trend is driven by mid-sized companies aiming to gain scale and acquire the operations of smaller operators...purchase to read more.

    Additional Insights for the Web Design Services Industry

    IBISWorld has determined the most important Key Success Factors for the Web Design Services are:

  • Having contacts within key markets
  • Undertaking technical research and development
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Demand from data processing and web hosting services and Internet subscribers in the Web Design Services industry impact industry performance..

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    What's in this report

    What is the Web Design Services Industry?

    Industry firms primarily provide web design services. Main activities include web graphic design, web development and programming, search engine optimisation, integration, and other aspects of code writing. The industry excludes software applications development.

    Industry Products
  • Web graphic design
  • Search engine optimisation
  • Programming and coding
  • Intellectual property development
  • Industry Activities
  • Programming and coding for websites
  • Graphic design for websites
  • Interface design for websites
  • Search engine optimisation and other services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from data processing and web hosting services
  • Internet subscribers
  • Demand from online shopping
  • Number of businesses

  • Current Performance
  • Mobile connections
  • Online purchases
  • Freelance platforms
  • Search engine optimisation
  • Profitability and structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Internet use and ecommerce growth
  • Competitive threats
  • Specialisation
  • Table: Web Design Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Web Design Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Professional, Scientific and Technical Services
  • Central Government Administration
  • Online Shopping
  • Internet Publishing and Broadcasting

  • Key Selling Industries
  • Computer and Computer Peripheral Wholesaling
  • Computer and Software Retailing
  • Furniture, Appliance and Equipment Rental
  • Internet Service Providers

  • Products & Services
  • Programming and coding
  • Web graphic design
  • Search engine optimisation
  • Other
  • Intellectual property development
  • Chart: Web Design Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Small to medium enterprises
  • Corporations
  • Governments
  • Other
  • Chart: Major Market Segmentation for the Web Design Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Web Design Services

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Web Design Services Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Web Design Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Web Design Services Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Bounce Rate
  • A term used in web traffic analysis referring to the number of visitors that leave the website after entering rather than clicking on additional pages.
  • Cloud Computing
  • The transmission of data and other computing resources via networks such as the internet, which allows data to be stored remotely and accessed through the network.
  • Content Management Systems (Cms)
  • A centralised program used to create and manage the digital content of a website.
  • Search Engine Optimisation (Seo)
  • A process of tailoring key words and phrases on a website to enable users to find it more easily using common search engines.
  • What Our Customers Say

    Why buy this report?

    The Web Design Services market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Web Design Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Web Design Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Web Design Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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