User-friendly: Increased web traffic from mobile devices drives demand for industry services

IBISWorld’s Web Design Services market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Threats & Opportunities

  • The boom in online shopping has driven businesses’ investment in e-commerce technology
  • Demand for web design services is expected to increase in line with rising internet penetration

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    Industry Analysis & Industry Trends

    The Web Design Services industry has benefited from society's increasing reliance on the internet and the surge in mobile web browsing activity over the past five years. In particular, the improved speed and accessibility of internet connections has boosted web traffic significantly, prompting businesses to expand their online presence and enlist the services of professional web designers. Growth in web traffic is mainly due to consumers using smartphones and tablets to view online content. This has ultimately driven demand growth for web design services because clients require both desktop and mobile formats for their websites. Industry revenue is forecast to grow at an annualised 4.2% over the five years through 2016-17, to reach $1.0 billion...

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    What is the Web Design Services industry?

    The Web Design Services industry is dominated by numerous small businesses and exhibits a low level of market share concentration. No single player is estimated to generate more than 5.0% of industry revenue, partly due to the low barriers to entry. The high labour intensity of web design work indicates that industry players are not easily able to build scale from a production standpoint. Instead, economies of scale can be derived more from marketing costs and brand awareness. While concentration is expected to remain stable rather than increase over the next five years, the industry is expected to consolidate and become less fragmented as mid-sized companies aim to gain scale and acquire the operations of smaller operators...

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    Additional Insights for the Web Design Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Web Design Services Industry are

  • Having contacts within key markets
  • Undertaking technical research and development
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as IT and telecommunications adoption and Internet connections in the Web Design Services industry impact industry performance..

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    New Zealand Special Report

    Products & Brands

    Major products in this industry
    Web graphic design
    Search engine optimisation
    Programming and coding
    Intellectual property development

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • IT and telecommunications adoption
  • Internet connections
  • Demand from online shopping
  • Number of businesses

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Internet usage and E-commerce growth
  • Competitive threats
  • Specialisation
  • Table: Web Design Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Web Design Services Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Professional, Scientific and Technical Services
  • Central Government Administration
  • Online Shopping
  • Internet Publishing and Broadcasting

  • Key Selling Industries
  • Computer and Computer Peripheral Wholesaling
  • Computer and Software Retailing
  • Furniture, Appliance and Equipment Rental
  • Internet Service Providers

  • Products & Services
  • Programming and coding
  • Web graphic design
  • Search engine optimisation
  • Other
  • Intellectual property development
  • Chart: Web Design Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Small to medium enterprises
  • Corporations
  • Governments
  • Other
  • Chart: Major Market Segmentation for the Web Design Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Web Design Services

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Web Design Services Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Web Design Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Web Design Services Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Bounce Rate
  • A term used in web traffic analysis referring to the number of visitors that leave the website after entering rather than clicking on additional pages.
  • Cloud Computing
  • The transmission of data and other computing resources via networks such as the internet. This allows data to be stored remotely and accessed through the network.
  • Content Management Systems (Cms)
  • A centralised program used to manage the content of a website that enables the publishing and editing of content.
  • Search Engine Optimisation (Seo)
  • A process of tailoring key words and phrases on a website to enable users to find it more easily using common search engines.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Web Design Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Web Design Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Web Design Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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