The search is over: As connections increase, Google continues to dominate the industry

The Search Engines market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Threats & Opportunities

  • The prominence of Google has been a dominant industry feature over the past five years

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    Industry Analysis & Industry Trends

    The Search Engines industry has one of the most concentrated market structures in Australia, with its two largest players accounting for approximately 98% of the market. Industry participants provide web portals that generate and maintain extensive databases of internet addresses, enabling users to filter information to arrive at specific webpages based on their search criteria. Search engines generate revenue by selling advertising space or sponsoring search results presented to portal users. Over the past five years, industry revenue growth has been driven by an increasing number of Australians being connected to the internet, and more businesses engaging in ecommerce or developing their own websites...

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    What is the Search Engines industry?

    As industry services are offered to consumers for free, targeted ad space sold to advertisers is more useful to analyse. Industry operators sell targeted ad space to advertisers, brands and businesses looking to enhance their brand exposure to a specific audience. These advertisements are broken down into either paid placement or paid inclusion advertisements.

    Paid placement

    Paid placement ads account for the overwhelming majority of industry revenue, estimated at 95.2% of ad-related revenue in 2016-17. Advertisers pay for placements to improve their ad's placement in search results. They place bids on keywords and phrases to get their ads displayed at the top, side or bottom of a page's search results. The...

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    Additional Insights for the Search Engines Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Search Engines Industry are

  • Ability to innovate
  • Access to a skilled workforce
  • Strong brand standing
  • IBISWorld analysts also discuss how external factors such as Internet connections and Demand from advertising services in the Search Engines industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Paid placement
    Paid inclusion

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Internet connections
  • Demand from advertising services
  • Consumer sentiment index
  • Business confidence index

  • Current Performance
  • Diversified offerings
  • Revenue growth
  • Major player dominance
  • Chart: Revenue Growth

  • Industry Outlook
  • Social integration
  • Mobile searching
  • Diverted Profits Tax
  • Table: Search Engines Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Search Engines Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Real Estate Services
  • Consumer Goods Retailing
  • Finance
  • Online Shopping
  • Tourism

  • Key Selling Industries
  • Data Storage Services
  • Internet Service Providers
  • Wireless Telecommunications Carriers

  • Products & Services
  • Paid placement
  • Paid inclusion
  • Chart: Search Engines Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retailers
  • Other
  • Financial service providers
  • Automotive firms
  • Real estate companies
  • Travel and tourism operators
  • Chart: Major Market Segmentation for the Search Engines Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Search Engines

  • Basis of Competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Search Engines Industry

  • Industry Globalization
    Major Companies
    Google Australia Pty Ltd
  • Table: Google Australia Pty Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Search Engines Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Search Engines Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Click Fraud
  • When a person or automated computer program with no actual interest in an advertisement clicks on an ad for the purpose of charging that advertiser for that click.
  • Search Algorithm
  • A computer algorithm used in finding items with specified properties among a collection of items which are coded into a computer program.
  • Search Engine Marketing
  • A form of internet-based marketing which involves the promotion of websites by enhancing their prominence in search engine results pages, primarily via paid advertising.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Search Engines:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Search Engines market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Search Engines, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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