Hired gun: SEEK continues to dominate the industry through its scale and reputation

IBISWorld’s Online Recruitment Services market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Threats & Opportunities

  • SEEK Limited dominates the industry, accounting for more than 85% of industry revenue
  • Increasing internet use has supported strong industry revenue growth over the past five years
  • Advertisers may bypass traditional online job advertisement avenues for sites like LinkedIn

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    Industry Analysis & Industry Trends

    Several factors influence the Online Recruitment Services industry's performance, including trends in business confidence, national unemployment rates, internet usage and demand from employment companies. While the shift from print to digital advertising has primarily driven the industry's growth over the past five years, employment trends also affect industry earnings. Industry revenue is expected to grow at an annualised 6.8% over the five years through 2017-18, to reach $383.8 million. Revenue is anticipated to increase by 4.7% in the current year, due to solid demand from employment services companies.

    SEEK Limited dominates the industry, accounting for an estimated 84.1% of industry revenue in 2017-18...

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    What is the Online Recruitment Services industry?

    Industry activity by geographic distribution largely follows population and business counts. Therefore, New South Wales, Victoria and Queensland account for a high proportion of industry establishments and revenue. These three states are projected to make up 73.2% of industry revenue in the current year, and 67.4% of industry establishments. Industry establishments are generally located in capital cities or major regional areas to benefit from high business numbers, established infrastructure and large talent pools.

    The Australian Capital Territory and Tasmania are relatively small markets that can be easily served by the larger companies, such as SEEK Limited. The...

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    Additional Insights for the Online Recruitment Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Recruitment Services Industry are

  • Economies of scope
  • Having a good reputation
  • Company's product is user/consumer friendly
  • IBISWorld analysts also discuss how external factors such as Demand from employment services and National unemployment rate in the Online Recruitment Services industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Basic online job advertisement services
    Premium online job advertisement services
    Employment database services
    Banner advertising services
    Online executive job advertising services
    Other online recruitment advertising services
    Examples of brands in this Industry

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from employment services
  • National unemployment rate
  • Internet connections
  • Business confidence index
  • Total part-time employees in the labour force

  • Current Performance
  • Strong revenue growth
  • Other industry factors
  • Print to digital
  • Chart: Revenue Growth

  • Industry Outlook
  • Competition trends
  • New recruitment firms
  • Target markets
  • Table: Online Recruitment Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Recruitment Services Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Employment Placement and Recruitment Services
  • Professional Services
  • Health Services

  • Key Selling Industries
  • Computer and Electronic Equipment Repair
  • Computer and Electronic Office Equipment Manufacturing
  • Computer System Design Services

  • Products & Services
  • Basic online job advertisement services
  • Banner advertising services
  • Premium online job advertisement services
  • Employment database services
  • Online executive job advertising services
  • Other online recruitment advertising services
  • Chart: Online Recruitment Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other industries and sectors
  • Accounting, banking, HR and administration service providers
  • Construction, trades and services sectors
  • Government, health care and education sectors
  • Sales, retail and consumer products sectors
  • Information and communications service providers
  • Manufacturing, engineering, transport and logistics sectors
  • Hospitality and tourism sectors
  • Chart: Major Market Segmentation for the Online Recruitment Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Recruitment Services

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Recruitment Services Industry

  • Industry Globalization
    Major Companies
    SEEK Limited
  • Table: SEEK Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Recruitment Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Recruitment Services Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Banner Advertising
  • A form of advertising on websites that targets user interests.
  • Job Aggregation Website
  • A website that collates jobs advertised on multiple other websites and lists them on a single website.
  • Job Board
  • A job board is a website that shows job postings to potential applicants.
  • Search Engine Optimisation (Seo)
  • SEO is a process of improving a website's visibility online.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Recruitment Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Recruitment Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Recruitment Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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