Overview

Working magic: The shift from print to online advertising is boosting industry revenue

IBISWorld’s Online Recruitment Services market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • The shift of job advertisements from print to online has been a boost to the industry
  • Advertisers may bypass traditional job advertisement avenues for sites like LinkedIn

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    Industry Analysis & Industry Trends

    Several factors influence the Online Recruitment Services industry's performance, including trends in business confidence, national unemployment rates, internet usage and demand from employment companies. While the shift from print to digital advertising is the primary reason for most of the industry's growth over the past five years, employment trends also affect industry earnings. The industry is expected to grow at an annualised 3.8% over the five years through 2016-17, to reach $337.1 million. In 2016-17, industry revenue is anticipated to increase by 4.8% due to solid demand from employment services companies.

    SEEK Limited disproportionately dominates the industry and is estimated to account for 85.8% of industry revenue in 2016-17...

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    What is the Online Recruitment Services industry?

    The industry is characterised by a medium level of capital intensity. For each dollar required for labour inputs in 2016-17, approximately $0.17 is projected to be invested in capital equipment, such as computers and vehicles. Capital intensity is moderate due to investments in IT infrastructure and computers, and high expenditure on skilled IT workers to maintain and build recruitment websites. Online recruiters require a large and sophisticated telecommunications network for the processing of job applications and handling requests and other general administrative functions. Computer software and website development require licences and computers able to use the latest software...

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    Additional Insights for the Online Recruitment Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Recruitment Services Industry are

  • Economies of scope
  • Having a good reputation
  • Company's product is user friendly
  • IBISWorld analysts also discuss how external factors such as Demand from employment services and National unemployment rate in the Online Recruitment Services industry impact industry performance..

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    New Zealand Special Report

    Products & Brands

    Major products in this industry
    Basic online job advertisement services
    Premium online job advertisement services
    Employment database services
    Banner advertising services
    Online executive job advertising services
    Other online recruitment advertising services
    Examples of brands in this Industry
    Jora
    SEEK

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from employment services
  • National unemployment rate
  • Internet connections
  • Business confidence index
  • Total part-time employees in the labour force

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Competition trends
  • New recruitment firms
  • Target markets
  • Table: Online Recruitment Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Recruitment Services Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Employment Placement and Recruitment Services
  • Professional Services
  • Health Services

  • Key Selling Industries
  • Computer and Electronic Equipment Repair
  • Computer and Electronic Office Equipment Manufacturing
  • Computer System Design Services

  • Products & Services
  • Basic online job advertisement services
  • Banner advertising services
  • Premium online job advertisement services
  • Employment database services
  • Online executive job advertising services
  • Other online recruitment advertising services
  • Chart: Online Recruitment Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other industries and sectors
  • Accounting, banking, HR and administration service providers
  • Construction, trades and services sectors
  • Government, health care and education sectors
  • Sales, retail and consumer products sectors
  • Information and communications service providers
  • Manufacturing, engineering, transport and logistics sectors
  • Hospitality and tourism sectors
  • Chart: Major Market Segmentation for the Online Recruitment Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Recruitment Services

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Recruitment Services Industry

  • Industry Globalization
    Major Companies
    SEEK Limited
  • Table: SEEK Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Recruitment Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Recruitment Services Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Banner Advertising
  • A form of advertising on websites that targets user interests.
  • Job Aggregation Website
  • A website that collates jobs advertised on multiple other websites and lists them on a single website.
  • Job Board
  • A job board is a website that shows job postings to potential applicants.
  • Search Engine Optimisation (Seo)
  • SEO is a process of improving a website's visibility online.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Recruitment Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Recruitment Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Recruitment Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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