Solid service: Positive business confidence and a larger labour force drive industry demand

Several factors influence the performance of the Online Recruitment Services industry, including trends in business confidence, the national unemployment rate, the size of the total labour force, internet usage and demand from employment companies. While the shift from print to digital advertising has primarily driven the industry's growth over the past five years, employment trends also affect industry earnings. For example, growth in part-time and casual employment has led to employers placing more job advertisements online, benefiting the industry.Industry revenue is projected to increase at an annualised 10.2% over the five years through 2019-20, to reach $502.3 million. This includes an anticipated increase of more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25
Market Share of Companies

Industry Threats & Opportunities

  • SEEK Limited dominates the industry, accounting for more than 86% of industry revenue
  • Increasing internet use has supported strong industry revenue growth over the past five years
  • Advertisers may bypass traditional online job advertisement platforms for sites such as LinkedIn
  • Industry Report - Starting a New Business Chapter

    Entry barriers to the industry are high for new firms, due to SEEK Limited's dominance, the high concentration level, and extensive costs associated with maintaining a major job database and applications system. To compete in the industry, a new firm needs to develop economies of scale to minimise marginal operating costs and increase profit margins. Companies require economies of scale to gather enough advertisements on their websites to attract jobseekers. Without these economies of scale, a website would have insufficient job postings and remain unattractive to jobseekers.The necessary economies of scale are difficult to build for new online recruitment companies. Potential job applicants tend to choose familiar recruitment sites that have many jobs to search through. Rec...purchase to read more.

    Additional Insights for the Online Recruitment Services Industry

    IBISWorld has determined the most important Key Success Factors for the Online Recruitment Services are:

  • Economies of scope
  • Having a good reputation
  • Company's product is user/consumer friendly
  • IBISWorld analysts also discuss how external factors such as Demand from employment services and Total labour force in the Online Recruitment Services industry impact industry performance..

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    What's in this report

    What is the Online Recruitment Services Industry?

    Online recruitment services charge employers to list job openings. Companies in the industry maintain databases of resumes that employers can search for a fee. Industry firms can also receive revenue from banner advertising.

    Industry Products
  • Basic online job advertisement services
  • Premium online job advertisement services
  • Employment database services
  • Banner advertising services
  • Online executive job advertising services
  • Other online recruitment advertising services
  • Industry Activities
  • Posting job openings for employers online
  • Employee database maintenance services
  • Premium online job advertisement services
  • Employee database search and analysis services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from employment services
  • Total labour force
  • Business confidence index
  • Internet subscribers
  • National unemployment rate
  • Total part-time employees in the labour force

  • Current Performance
  • SEEK’s dominance
  • Strong revenue growth
  • Print to digital
  • Other industry factors
  • Chart: Revenue Growth

  • Industry Outlook
  • Competition trends
  • New recruitment firms
  • Target markets
  • Table: Online Recruitment Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Recruitment Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Employment Placement and Recruitment Services
  • Professional Services
  • Health Services

  • Key Selling Industries
  • Computer and Electronic Equipment Repair
  • Computer and Electronic Office Equipment Manufacturing
  • Computer System Design Services

  • Products & Services
  • Basic online job advertisement services
  • Banner advertising services
  • Premium online job advertisement services
  • Online executive job advertising services
  • Employment database services
  • Other online recruitment advertising services
  • Chart: Online Recruitment Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other industries and sectors
  • Accounting, banking, HR and administration service providers
  • Construction, trades and services sectors
  • Government, health care and education sectors
  • Sales, retail and consumer products sectors
  • Information and communications service providers
  • Manufacturing, engineering, transport and logistics sectors
  • Hospitality and tourism sectors
  • Chart: Major Market Segmentation for the Online Recruitment Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Recruitment Services

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Recruitment Services Industry

  • Industry Globalization
    SEEK Limited,
  • Table: SEEK Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Recruitment Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Recruitment Services Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Banner Advertising
  • A form of advertising on websites that targets user interests.
  • Job Aggregation Website
  • A website that collates jobs advertised on multiple other websites and lists them on a single website.
  • Job Board
  • A website that shows job postings to potential applicants.
  • Search Engine Optimisation (Seo)
  • A process that improves a website's visibility in search results.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Recruitment Services market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Recruitment Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Recruitment Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Recruitment Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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