Pencilled in: Positive business confidence is anticipated to continue boosting revenue

The Online Office and School Supply Sales industry has recorded strong revenue growth over the past five years. Growth in the number of internet subscribers and industry operators investing more in ecommerce platforms have fuelled demand over the period. However, a surge in internet connectivity and the shift to digital mediums have severely weakened demand for traditional office supplies, such as pens and paper-based stationery. Growing demand for online connectivity has fuelled demand for internet-capable devices, such as laptops and tablets, over the past five years. This trend has reduced demand for traditional office supplies, such as paper and more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25

Industry Threats & Opportunities

  • Increasing IT adoption and investment in ecommerce platforms have fuelled industry demand
  • Lower prices have enabled the industry’s larger players to capture a greater share of the market
  • Demand for traditional paper-based office supplies is forecast to continue declining
  • Industry Report - Industry SWOT Analysis Chapter

    The Online Office and School Supply Sales industry is in the growth stage of its economic life cycle. Industry value added, which measures the industry's contribution to the overall economy, is projected to increase at an annualised 4.6% over the 10 years through 2024-25. In contrast, Australian GDP is anticipated to rise at an annualised 2.6% over the same period. As a result, the industry is expected to outperform the wider economy over the period. The industry has benefited from growth in online connectivity, as consumers have increasingly moved towards online sales channels to purchase a range of products, including office supplies.The industry's product market is well-defined. How...purchase to read more.

    Additional Insights for the Online Office and School Supply Sales Industry

    IBISWorld has determined the most important Key Success Factors for the Online Office and School Supply Sales are:

  • Economies of scale
  • Proximity to key markets
  • Willingness to outsource when appropriate
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Capital expenditure by the private sector in the Online Office and School Supply Sales industry impact industry performance..

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    What's in this report

    What is the Online Office and School Supply Sales Industry?

    Industry operators sell stationery, school and office supplies online. The industry includes the online sales of pure-play retailers and traditional bricks-and-mortar retailers that primarily sell office supplies. Online sales of computing equipment, furniture and break room supplies are included in the industry, but online textbook sales are excluded.

    Industry Products
  • Traditional office supplies
  • Electrical equipment
  • Machine consumables
  • Furniture
  • Other office supplies
  • Industry Activities
  • Online office equipment sales
  • Online office furniture sales
  • Online printer and ink sales
  • Online stationery sales
  • Online computing equipment sales
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Capital expenditure by the private sector
  • Real household discretionary income
  • Capital expenditure by the public sector
  • Internet subscribers
  • Consumer sentiment index

  • Current Performance
  • Online connectivity
  • Industry structure
  • Product range
  • Demand factors
  • Chart: Revenue Growth

  • Industry Outlook
  • Technology shift
  • External competition
  • Industry structure
  • Table: Online Office and School Supply Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Office and School Supply Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Education and Training
  • Public Administration and Safety
  • Consumers

  • Key Selling Industries
  • Computer and Computer Peripheral Wholesaling
  • Computer and Electronic Office Equipment Manufacturing
  • Furniture and Floor Covering Wholesaling
  • Paper Product Wholesaling

  • Products & Services
  • Electrical equipment
  • Traditional office supplies
  • Furniture
  • Other office supplies
  • Machine consumables
  • Chart: Online Office and School Supply Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Businesses
  • Government departments
  • Households
  • Chart: Major Market Segmentation for the Online Office and School Supply Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Office and School Supply Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Office and School Supply Sales Industry

  • Industry Globalization
    Winc Australia Pty Limited, Wesfarmers Limited, OfficeMax Australia Limited, D & M Lyone Holdings Pty Ltd,
  • Table: Winc Australia Pty Limited - financial performance
  • Table: Wesfarmers Limited - financial performance
  • Table: OfficeMax Australia Limited - financial performance
  • Table: D & M Lyone Holdings Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Office and School Supply Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Office and School Supply Sales Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A term that refers to a retailer’s physical retail outlet.
  • Pure-Play
  • A retailer that solely operates online and maintains no physical location.
  • Stationery
  • Office materials including paper, pens and ink used for writing and typing.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Office and School Supply Sales market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Office and School Supply Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Office and School Supply Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Office and School Supply Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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