Online Advertising in Australia - Market Research Report

Online Advertising industry trends (2014-2019)

poll Average industry growth 2014–2019: 13.9%

The Online Advertising industry has strongly grown over the past five years, as consumers have become more frequent users of social media, web-based applications and other internet systems. Industry operators provide services through search engines, online applications, online videos, streaming services and online directories. The industry is moderately concentrated, with the top four players accounting for over half the industry. Google is the dominant player in the industry, with its search engine advertising services attracting significant web traffic from consumers and businesses. Google also attracts significant advertising revenue from its online video service, YouTube. The industry's success is largely based on the major players' ability to o...
lock
Purchase this report or a membership to unlock our full summary for this industry.

Online Advertising industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Demand for online advertising services is projected to grow over the next five years, as more businesses develop an online presence or channels through which their services can be accessed over the internet. Growth in non-messaging data from mobile phones, supported by the rollout of next generation XG mobile networks, is also forecast to drive demand for online advertising services. However, the Federal Government's Diverted Profits Tax (DPT) is likely to increase regulatory pressure on industry firms, particularly Google and Facebook, over the period. Industry revenue is projected to grow at an annualised X.X% over the five years through XXX-XX, to $XX.X billion. Mobile searching More devices such as televisions and game consoles will continue to...
lock
Purchase this report or a membership to unlock our full summary for this industry.

Online Advertising industry statistics

  • attach_money Market Size: $10bn
  • business Number of Businesses: 310
  • poll Average Industry Profit Margin: x.x%
    lock
    Purchase this report or a membership to unlock the average company profit margin for this industry.
  • supervisor_account Industry Employment: 7,971

Biggest companies in the Online Advertising industry

The companies holding the largest market share in the Online Advertising in Australia industry include Google Australia Pty Ltd, REA Group Ltd and Facebook Australia Pty Ltd.

  • pie_chart Google Australia Pty Ltd Market Share: x.x%
    lock
    Purchase this report or a membership to unlock our full summary for this industry.
  • pie_chart REA Group Ltd Market Share: x.x%
    lock
    Purchase this report or a membership to unlock our full summary for this industry.
  • pie_chart Facebook Australia Pty Ltd Market Share: x.x%
    lock
    Purchase this report or a membership to unlock our full summary for this industry.

What is Online Advertising industry?

Industry Definition

Industry companies operate online advertising services, including web banner advertisements, search engine key word ads, online video advertisements and other forms of online advertising. Firms generate revenue by selling advertising space or sponsoring search results presented to portal users.

Industry Products and Services

  • Search Engines
  • Directories
  • Classifieds
  • Videos
  • Other

Industry Activities

  • Providing web banner advertising
  • Providing social media advertising
  • Providing online video advertising
  • Offering online search directory services
  • Offering online classified services

Market research report - table of contents

Industry Definition

Industry companies operate online advertising services, including web banner advertisements, search engine key word ads, online video advertisements and other forms of online advertising. Firms generate revenue by selling advertising space or sponsoring search results presented to portal users.

Main Activities

  • Providing web banner advertising
  • Providing social media advertising
  • Providing online video advertising
  • Offering online search directory services
  • Offering online classified services

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The number of internet connections in Australia indicates the total potential number of consumers that can be reached by online advertising. As a result, ...
lock
Purchase this report or a membership to unlock the full breakdown of the key external drivers in this industry.
Internet subscribers
Demand from advertising services
Consumer sentiment index
Business confidence index

Current Performance

Online shopping
Major player dominance
 Chart: Revenue Growth

Industry Outlook

Data privacy
Diverted Profits Tax
 Table: Online Advertising in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Advertising in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Real Estate Services in Australia
Consumer Goods Retailing in Australia
Finance in Australia
Online Shopping in Australia
Tourism in Australia


Key Selling Industries

Data Storage Services in Australia
Wireless Telecommunications Carriers in Australia
Internet Service Providers in Australia




Products & Services

The Online Advertising industry generates revenue through the sale of targeted ad space. These ad spaces are sold to businesses and individuals seeking to...
Retailers
Real estate companies
Financial service providers
Travel and tourism operators
Telecommunications providers
Automotive firms

Demand Determinants

The number and type of internet users primarily drive demand for online advertising. The number of internet users, both in Australia and overseas, is infl...
lock
Purchase this report or a membership to unlock the full analysis of the demand determinants in this industry.

Major Markets

Retailers
Real estate companies
Financial service providers
Travel and tourism operators
Telecommunications providers
Automotive firms

 Chart: Major Market Segmentation for the Online Advertising in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The industry has moderate market share concentration. Google is the dominant player in the industry, as its popular search engine, combined with its other...
lock
Purchase this report or a membership to unlock the full analysis of the market share concentration in this industry.

Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Advertising in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Advertising in Australia - Market Research Report Industry

Industry Globalization

Google was founded in the US in 1998. Known primarily for its search engine, Google has become a technology giant, maintaining its competitive edge by imp...
lock
Purchase this report or a membership to unlock the full analysis of the major players in this industry.

Google Australia

 Table: Google Australia - financial performance

REA Group

 Table: REA Group - financial performance

Facebook Australia

 Table: Facebook Australia - financial performance

Capital Intensity

The industry has low capital intensity. For every dollar spent on capital, an estimated $0.01 is expected to be spent on capital expenses in 2018-19. The ...
lock
Purchase this report or a membership to unlock the full analysis of the capital intensity of this industry.
 Chart: Level of Capital Intensity for the Online Advertising in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Advertising in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

5G NETWORK

ADBLOCKER

SEARCH ALGORITHM

TARGETED ADVERTISING

Purchase to Read Full Report

100% Money Back Guarantee Digicert Trusted

Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Advertising industry?

IBISWorld industry market research reports enable you to:

  • Find out about key industry trends
  • Identify threats and opportunities
  • Inform your decisions for marketing, strategy and planning
  • Quickly build competitive intelligence

This report on Online Advertising in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Advertising in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Advertising in Australia, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

Trusted by More Than 10,000 Clients Around the World

  • IBISWorld client - VISA
  • IBISWorld client - ADP
  • IBISWorld client - Deloitte
  • IBISWorld client - AMEX
  • IBISWorld client - Bank of Montreal
clear