The curtain falls: Revenue declines due to residential building construction trends

IBISWorld’s Window Coverings Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Analysis & Industry Trends

The Window Coverings Manufacturing industry mainly produces curtains, blinds, shutters and awnings. Much of the industry's output involves bespoke products that are made-to-measure or altered to meet client specifications.

The industry's exposure to fierce import competition, particularly from low-cost producers in Asia, has profoundly affected its performance. Domestic demand for window coverings is projected to grow by an annualised 2.8% over the five years through 2016-17, to reach $1.2 billion. Subdued demand growth from building construction and increasing household discretionary income have supported demand. However, increasing import penetration has led to imports capturing much of this domestic demand growth. Imports are expected to climb by an annualised 8.6%...

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What is the Window Coverings Manufacturing industry?

The industry has moderate barriers to the entry for new firms. New entrants must contend with fierce competition from foreign imports, established high-profile firms, and face requirements for capital equipment and skilled labour.

New entrants face incumbents with high profiles that have been established through extensive advertising campaigns. Existing players are also likely to have established supply chain arrangements that provide cost advantages over new entrants. Furthermore, the threat of cheaper imports means that new entrants will need to produce at a low cost to secure and hold a position in the market. This favours newcomers that already possesses prior knowledge of the industry and have the capacity to deliver efficient manufacturing...

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Products & Brands

Major products in this industry
Shutters and awnings
Curtains, draperies and valances
Examples of brands in this Industry

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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