Dressed to impress: New stores and expanding product ranges are driving strong growth

The Online Women's Clothing Sales industry has thrived over the past five years, despite the subdued retail environment that has affected traditional bricks-and-mortar stores. Online retailers have benefited from a substantial shift in the way consumers conduct transactions. Global economic uncertainty and instability in financial markets have led many consumers to seek greater choice and value, particularly during periods of negative consumer sentiment and low discretionary spending. Online retail offers an unparalleled and diverse range of products, combined with highly competitive prices. These factors have provided consumers with greater choice, flexibility and convenience. Industry revenue is expected to grow by an annualised 14.1% over the five years through 2017-18, to reach $1.3...read more.

Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 13-18
14.1%
Forecast Growth 18-23
Profit
Employment
4,507
Businesses
3,196

Industry Threats & Opportunities

  • Industry operators have benefited from a growing number of internet connections
  • Competition from foreign-based websites has increased over the past five years
  • Industry operators are anticipated to expand their products ranges, driving industry growth
  • Industry Report - Industry Investment Chapter

    The Online Women’s Clothing Sales industry exhibits moderate capital intensity. IBISWorld estimates that for every dollar spent on capital costs, $6.73 is spent on wages. Although retail industries are generally labour intensive, online operators only require staff to process transactions, set-up and maintain web content and perform warehouse functions. However, employees with technical expertise (particularly those involved with website design and operations) typically demand higher wages.Industry participants generally have higher depreciation costs compared with traditional retailers due to the investment required to create and maintain a website. Online stores must be refreshed and updated frequently to ensure ease of customer navigation. Con...purchase to read more.

    Additional Insights for the Online Women's Clothing Sales Industry

    IBISWorld has determined the most important Key Success Factors for the Online Women's Clothing Sales are:

  • Access to high quality inputs
  • Having marketing expertise
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Consumer sentiment index in the Online Women's Clothing Sales industry impact industry performance..

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    What's in this report

    What is the Online Women's Clothing Sales Industry?

    Industry retailers sell women’s clothing online. Industry participants are either online-only retailers or bricks-and-mortar stores that have online operations. The industry includes online sales generated by department stores and unisex clothing retailers.

    Industry Products
  • T-shirts, shirts and blouses
  • Pants, jeans, shorts and skirts
  • Coats, jackets, cardigans and jumpers
  • Underwear and foundation garments
  • Dresses
  • Industry Activities
  • Online women's clothing retailing
  • Online women's sports clothing retailing
  • Online women's accessory retailing
  • Online women's foundation garment retailing
  • Online women's fur and leather clothing retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Consumer sentiment index
  • Internet connections
  • Demand from clothing retailing
  • Female population aged 18 and older

  • Current Performance
  • Profit trends
  • Store numbers and employment growth
  • Increasing competition
  • Multichannel retailing
  • Chart: Revenue Growth

  • Industry Outlook
  • Profit, store numbers and employment
  • Intensifying competition
  • Multichannel

    retailing and technology changes

  • Table: Online Women's Clothing Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Women's Clothing Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Clothing Wholesaling
  • Courier Pick-up and Delivery Services
  • Telecommunications Services
  • Women's and Girls' Wear Manufacturing

  • Products & Services
  • Dresses
  • T-shirts, shirts and blouses
  • Coats, jackets, cardigans and jumpers
  • Pants, jeans, shorts and skirts
  • Other
  • Underwear and foundation garments
  • Chart: Online Women's Clothing Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 15 to 34
  • Consumers aged 35 to 54
  • Consumers aged 55 and over
  • Chart: Major Market Segmentation for the Online Women's Clothing Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Women's Clothing Sales

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Women's Clothing Sales Industry

  • Industry Globalization
    City Chic Collective Limited, Woolworths International (Australia) Pty Limited,
  • Table: City Chic Collective Limited - financial performance
  • Table: Woolworths International (Australia) Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Women's Clothing Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Women's Clothing Sales Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Bricks-And-Mortar
  • A store that has a physical presence and location.
  • Point Of Sale (Pos)
  • Incorporates a cash register with an electronic payment system to allow instantaneous transactions through one device.
  • Radio Frequency Identification (Rfid)
  • Wireless computer chips that track products through the supply chain and store information about products, such as source, destination and price.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Women's Clothing Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Women's Clothing Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Women's Clothing Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Women's Clothing Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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