Online Women's Clothing Sales in Australia - Market Research Report

Online Women's Clothing Sales industry trends (2014-2019)

poll Average industry growth 2014–2019: -1.1%

The Online Women's Clothing Sales industry has thrived over the past five years, despite the subdued retail environment that has affected traditional bricks-and-mortar stores. Online retailers have benefited from a substantial shift in the way consumers conduct transactions. Global economic uncertainty and instability in financial markets have led many consumers to seek greater choice and value, particularly during periods of negative consumer sentiment and low discretionary spending. Online retail offers an unparalleled and diverse range of products, combined with highly competitive prices. These factors have provided consumers with greater choice, flexibility and convenience. Industry revenue is expected to increase at an annualised 16.4% over the...
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Online Women's Clothing Sales industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Online Women's Clothing Sales industry is projected to continue its strong performance over the next five years, as new online stores enter the industry and existing operators expand their product ranges to drive sales. A rising number of internet connections, greater broadband speed and improved computer literacy, particularly among older Australians, are all anticipated to fuel demand for the industry's products. However, industry revenue growth is projected to be slower over the next five years compared with the previous five-year period, as many Australians are already actively using the internet to purchase goods. Retailers will increasingly seek to boost the average spend per customer, rather than attracting new customers to online channels...
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Online Women's Clothing Sales industry statistics

  • business Number of Businesses: 2,404
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,999

Biggest companies in the Online Women's Clothing Sales industry

The companies holding the largest market share in the Online Women's Clothing Sales in Australia industry include Internet Services Australia 1 Pty Limited, Noni B Limited, Woolworths International (Australia) Pty Limited and City Chic Collective Limited.

  • pie_chart Internet Services Australia 1 Pty Limited Market Share: x.x%
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  • pie_chart Noni B Limited Market Share: x.x%
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  • pie_chart Woolworths International (Australia) Pty Limited Market Share: x.x%
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  • pie_chart City Chic Collective Limited Market Share: x.x%
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What is Online Women's Clothing Sales industry?

Industry Definition

Industry retailers sell women’s clothing online. Industry participants are either online-only retailers or bricks-and-mortar stores that have online operations. The industry includes online sales generated by department stores and unisex clothing retailers.

Industry Products and Services

  • T-shirts, shirts and blouses
  • Pants, jeans, shorts and skirts
  • Coats, jackets, cardigans and jumpers
  • Underwear and foundation garments
  • Other clothing
  • Dresses and suits

Industry Activities

  • Online women's clothing retailing
  • Online women's sports clothing retailing
  • Online women's accessory retailing
  • Online women's foundation garment retailing
  • Online women's fur and leather clothing retailing

Market research report - table of contents

Industry Definition

Industry retailers sell women’s clothing online. Industry participants are either online-only retailers or bricks-and-mortar stores that have online operations. The industry includes online sales generated by department stores and unisex clothing retailers.

Main Activities

  • Online women's clothing retailing
  • Online women's sports clothing retailing
  • Online women's accessory retailing
  • Online women's foundation garment retailing
  • Online women's fur and leather clothing retailing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Real household discretionary income can affect demand for clothing sold online. When household income is high, consumers have greater spending power and a...
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Real household discretionary income
Consumer sentiment index
Internet subscribers
Demand from clothing retailing

Current Performance

Store numbers and employment growth
Increasing competition
Multichannel retailing
 Chart: Revenue Growth

Industry Outlook

Intensifying competition
Multichannel retailing and technology changes
 Table: Online Women's Clothing Sales in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Women's Clothing Sales in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Women's and Girls' Wear Manufacturing in Australia
Clothing Wholesaling in Australia
Telecommunications Services in Australia
Courier Pick-up and Delivery Services in Australia



Products & Services

Online women's clothing retailers provide a range of apparel for women, including shirts, pants, coats, underwear and dresses. Demand for different produc...
Consumers aged 35 to 54
Consumers aged 55 and over




Demand Determinants

Demand for online women's clothing is determined by a variety of factors including price, discretionary spending, reputation, consumer sentiment, product ...
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Major Markets

Consumers aged 35 to 54
Consumers aged 55 and over





 Chart: Major Market Segmentation for the Online Women's Clothing Sales in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Women's Clothing Sales industry exhibits a low level of concentration, with the top four companies expected to account for less than 40% of ind...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Women's Clothing Sales in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Women's Clothing Sales in Australia - Market Research Report Industry

Industry Globalization

Internet Services Australia 1 Pty Limited trades in the industry as The Iconic. The company began trading in October 2011 and operates as a pure-play onli...
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The Iconic

 Table: The Iconic - financial performance

Noni B

 Table: Noni B - financial performance

Country Road

 Table: Country Road - financial performance

City Chic

 Table: City Chic - financial performance

Capital Intensity

The Online Women's Clothing Sales industry exhibits moderate capital intensity. For every dollar spent on capital costs in the current year, $7.70 is xpe...
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 Chart: Level of Capital Intensity for the Online Women's Clothing Sales in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Women's Clothing Sales in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

BRICKS-AND-MORTAR

POINT OF SALE (POS)

RADIO FREQUENCY IDENTIFICATION (RFID)

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Women's Clothing Sales industry?

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This report on Online Women's Clothing Sales in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Women's Clothing Sales in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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