Healthy growth: The uptake of online shopping and health trends have nourished revenue

The Online Vitamin and Supplement Sales industry has performed strongly over the past five years. The industry has benefited from increasing health consciousness as a growing number of consumers have adopted a holistic approach to their health and wellbeing, driving demand for industry products. Increased knowledge of the benefits associated with using vitamins and dietary supplements, and long-term population trends have also driven growth. For example, Australia's ageing population has benefited the industry as many consumers have become increasingly proactive in managing age-related conditions. Many industry retailers stock a range of vitamins, nutritional supplements, weight-loss products and sports and fitness products, providing consumers with a variety of more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • Intense competition from discount pharmacies is pressuring the industry's performance
  • Increasing discretionary income has boosted demand for industry products over the past five years
  • Competition from grocery and pharmacy channels will remain the largest threat to the industry
  • Industry Report - Industry Products Chapter

    The Online Vitamin and Supplement Sales industry provides a range of products and services for customers. Products can be broadly categorised into four main areas: health and wellbeing, sports nutrition, fitness and weight loss, and health foods (which account for less than 5% of revenue). Some online stores also provide advisory services to assist with purchasing decisions.Health and wellbeing productsThe health and wellbeing product category comprises vitamins, minerals, herbs and dietary supplements, including paediatric vitamins and supplements. This segment has benefited from increasing health consciousness over the past five years, as Australians have taken a more proactive approach to maintaining their health and wellbeing. Aus...purchase to read more.

    Additional Insights for the Online Vitamin and Supplement Sales Industry

    IBISWorld has determined the most important Key Success Factors for the Online Vitamin and Supplement Sales are:

  • Having a good technical knowledge of the product
  • Ability to control stock on hand
  • Economies of scope
  • IBISWorld analysts also discuss how external factors such as Health consciousness and Real household discretionary income in the Online Vitamin and Supplement Sales industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    Look under the hood?

    Download a FREE sample report

    Top 500 Companies List
    has been released

    Click here for more

    What's in this report

    What is the Online Vitamin and Supplement Sales Industry?

    The industry includes specialist online retailers of vitamins, minerals and other dietary supplements. The industry also includes bricks-and-mortar vitamin and supplement retailers that have an online presence, and vitamin and supplement manufacturers with direct ecommerce platforms.

    Industry Products
  • Health and wellbeing products
  • Sports nutrition products
  • Fitness and weight-loss products
  • Health foods
  • Industry Activities
  • Retail sale of vitamins and minerals
  • Retail sale of nutritional supplements
  • Retail sale of sports supplements
  • Providing advisory and consultative services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Health consciousness
  • Real household discretionary income
  • Demand from pharmacies
  • Demand from gyms and fitness centres
  • Demand from online shopping

  • Current Performance
  • Favourable

    social trends

  • Intensifying competitive forces
  • New strategies
  • Chart: Revenue Growth

  • Industry Outlook
  • Healthier lifestyles
  • Threats
  • Growth drivers
  • Profit
  • Table: Online Vitamin and Supplement Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Vitamin and Supplement Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Courier Pick-up and Delivery Services
  • Pharmaceutical Product Manufacturing
  • Pharmaceuticals Wholesaling
  • Telecommunications Services

  • Products & Services
  • Health and wellbeing products
  • Sports nutrition products
  • Fitness and weight-loss products
  • Health foods
  • Chart: Online Vitamin and Supplement Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 31 to 50
  • Consumers aged 19 to 30
  • Consumers aged 51 to 70
  • Consumers aged 71 and over
  • Chart: Major Market Segmentation for the Online Vitamin and Supplement Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation and other
  • Chart: Cost Structure Benchmarking – Sector vs Online Vitamin and Supplement Sales

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Vitamin and Supplement Sales Industry

  • Industry Globalization
    Grubie Pty Ltd,
  • Table: Grubie Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Vitamin and Supplement Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Vitamin and Supplement Sales Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Fitness And Weight Loss Products
  • These include fat burners, appetite suppressants, energy boosters and diet support, along with training gear and educational books.
  • Pure-Play Online Retailers
  • These are online retailers that trade purely online, without any physical retail stores.
  • Sports Supplements
  • Sports supplements include a range of liquid and powder-based supplements that are used during sports and training for muscle gain or weight loss.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Vitamin and Supplement Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Vitamin and Supplement Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Vitamin and Supplement Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Vitamin and Supplement Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Want to speak to a representative? Call us.