Online Vitamin and Supplement Sales in Australia - Market Research Report

Online Vitamin and Supplement Sales industry trends (2014-2019)

poll Average industry growth 2014–2019: 5.5%

The Online Vitamin and Supplement Sales industry has performed strongly over the past five years. The industry has benefited from increasing health consciousness as a growing number of consumers have adopted a holistic approach to their health and wellbeing, driving demand for industry products. Increased knowledge of the benefits associated with using vitamins and dietary supplements, and long-term population trends have also driven growth. For example, Australia's ageing population has benefited the industry as many consumers have become increasingly proactive in managing age-related conditions. Many industry retailers stock a range of vitamins, nutritional supplements, weight-loss products and sports and fitness products, providing consumers with...
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Online Vitamin and Supplement Sales industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Revenue for the Online Vitamin and Supplement Sales industry is anticipated to continue expanding over the next five years, as a growing number of Australians focus on maintaining their health. Consumers' increasingly proactive approach towards their general health and wellbeing is projected to aid the industry. Ongoing growth in online shopping will also benefit industry firms, as consumers use the convenience of online shopping for repeat purchases. However, industry revenue growth is projected to slow over the next five years due to intensifying external competition. Increasing competition is also anticipated to reduce profit margins slightly over the next five years. Industry revenue is forecast to increase at an annualised X.X% over the five yea...
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Online Vitamin and Supplement Sales industry statistics

  • attach_money Market Size: $159m
  • business Number of Businesses: 131
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 426

Biggest companies in the Online Vitamin and Supplement Sales industry

The companies holding the largest market share in the Online Vitamin and Supplement Sales in Australia industry include Grubie Pty Ltd.

  • pie_chart Grubie Pty Ltd Market Share: x.x%
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What is Online Vitamin and Supplement Sales industry?

Industry Definition

The industry includes specialist online retailers of vitamins, minerals and other dietary supplements. The industry also includes bricks-and-mortar vitamin and supplement retailers that have an online presence, and vitamin and supplement manufacturers with direct ecommerce platforms.

Industry Products and Services

  • Health and wellbeing products
  • Sports nutrition products
  • Fitness and weight-loss products
  • Health foods
  • All Others

Industry Activities

  • Retail sale of vitamins and minerals
  • Retail sale of nutritional supplements
  • Retail sale of sports supplements
  • Providing advisory and consultative services

Market research report - table of contents

Industry Definition

The industry includes specialist online retailers of vitamins, minerals and other dietary supplements. The industry also includes bricks-and-mortar vitamin and supplement retailers that have an online presence, and vitamin and supplement manufacturers with direct ecommerce platforms.

Main Activities

  • Retail sale of vitamins and minerals
  • Retail sale of nutritional supplements
  • Retail sale of sports supplements
  • Providing advisory and consultative services

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Social health trends influence industry revenue. An increasing number of consumers are likely to supplement their diets with vitamins, taking a more proac...
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Health consciousness
Real household discretionary income
Demand from pharmacies
Demand from gyms and fitness centres

Current Performance

Intensifying competitive forces
New strategies
 Chart: Revenue Growth

Industry Outlook

Threats
Growth drivers
Profit
 Table: Online Vitamin and Supplement Sales in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Vitamin and Supplement Sales in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Pharmaceutical Product Manufacturing in Australia
Telecommunications Services in Australia
Pharmaceuticals Wholesaling in Australia
Courier Pick-up and Delivery Services in Australia



Products & Services

The Online Vitamin and Supplement Sales industry provides a range of products and services for customers. Products can be broadly categorised into four ma...
Consumers aged 15 to 34
Consumers aged 65 and over




Demand Determinants

The online retail sector, the rate of internet penetration in homes and bandwidth speeds have grown strongly over the past five years. Consumers are incre...
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Major Markets

Consumers aged 15 to 34
Consumers aged 65 and over





 Chart: Major Market Segmentation for the Online Vitamin and Supplement Sales in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

Market share concentration in the Online Vitamin and Supplement Sales industry is low. The industry has existed for less than two decades, following devel...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Vitamin and Supplement Sales in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Vitamin and Supplement Sales in Australia - Market Research Report Industry

Industry Globalization

Grubie Pty Ltd operates in the industry through its trading platform, Nutrition Warehouse. First founded in 2008, the company operates 64 warehouse-style ...
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Worldwide Sports Nutrition

 Table: Worldwide Sports Nutrition - financial performance

Capital Intensity

Capital intensity in the Online Vitamin and Supplement Sales industry is moderate. Similar to other online retail industries, industry participants do not...
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 Chart: Level of Capital Intensity for the Online Vitamin and Supplement Sales in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Vitamin and Supplement Sales in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Vitamin and Supplement Sales industry?

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This report on Online Vitamin and Supplement Sales in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Vitamin and Supplement Sales in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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