Online Video Game Sales in Australia - Market Research Report

Online Video Game Sales industry trends (2014-2019)

poll Average industry growth 2014–2019: 15.9%

The Online Video Game Sales industry encompasses multi-channel operators that have both bricks-and-mortar stores and online operations, and pure-play retailers that only operate online. Multi-channel operators, such as EB Games and JB Hi-Fi, primarily sell physical video game products online to complement their retail store sales. Online sales of video games by traditional retailers mostly serve to expand their exposure in the digital space, as their physical stores still contribute a considerable portion of total revenue. Conversely, large console brands, such as Microsoft and Sony, complement their sales to retailers with direct sales to consumers through digital downloads. Improvements in broadband speeds and hardware storage capacities have boost...
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Online Video Game Sales industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Faster internet speeds and the increasing accessibility of online shopping channels are anticipated to support digital purchases of video games over the next five years. However, the Online Video Game Sales industry will continue to face strong competition from mobile gaming. In response, gaming console manufacturers' initiatives to promote small or independent games with lower pricepoints are anticipated to partly offset this competition. Industry revenue is forecast to rise at an annualised X.X% over the five years through XXX-XX, to $XX.X million. Online surge The NBN rollout is expected to boost average internet speeds in Australia over the next five years, enhancing the industry's scope for growth. Faster internet connections will underpin dev...
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Online Video Game Sales industry statistics

  • attach_money Market Size: $410m
  • business Number of Businesses: 324
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 698

Biggest companies in the Online Video Game Sales industry

The companies holding the largest market share in the Online Video Game Sales in Australia industry include Sony Interactive Entertainment Australia Pty Limited, Microsoft Pty Limited, JB Hi-Fi Limited, Electronic Arts Proprietary Limited and Electronics Boutique Australia Pty Limited.

  • pie_chart Sony Interactive Entertainment Australia Pty Limited Market Share: x.x%
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  • pie_chart Microsoft Pty Limited Market Share: x.x%
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  • pie_chart JB Hi-Fi Limited Market Share: x.x%
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  • pie_chart Electronic Arts Proprietary Limited Market Share: x.x%
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  • pie_chart Electronics Boutique Australia Pty Limited Market Share: x.x%
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What is Online Video Game Sales industry?

Industry Definition

Industry operators sell video game products online, either as digital downloads or as online purchases of physically packaged games. Video games sold include PC and console games. Mobile games, in-game microtransactions and sales of console units and accessories are excluded from the industry.

Industry Products and Services

  • PC games
  • Console games (digital)
  • Console games (packaged)
  • All Others

Industry Activities

  • Online sale of digital PC games
  • Online sale of digital console games
  • Online sale of physical PC games
  • Online sale of physical console games

Market research report - table of contents

Industry Definition

Industry operators sell video game products online, either as digital downloads or as online purchases of physically packaged games. Video games sold include PC and console games. Mobile games, in-game microtransactions and sales of console units and accessories are excluded from the industry.

Main Activities

  • Online sale of digital PC games
  • Online sale of digital console games
  • Online sale of physical PC games
  • Online sale of physical console games

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Trends in household discretionary income affect industry demand as video games are considered discretionary purchases. Consequently, a fall in household d...
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Real household discretionary income
Consumer sentiment index
Expenditure on recreation and culture
Internet subscribers

Current Performance

Industry structure
Mobile competition
PC video games
Console sales
 Chart: Revenue Growth

Industry Outlook

Intensifying console wars
Subscription models
Industry structure
 Table: Online Video Game Sales in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Video Game Sales in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Video and DVD Hire Outlets in Australia
Consumers in Australia





Key Selling Industries

Motion Picture and Video Production in Australia
Motion Picture and Video Distribution in Australia
Internet Service Providers in Australia
Courier Pick-up and Delivery Services in Australia



Products & Services

Operators in the Online Video Game Sales industry sell PC and console games. Industry firms sell both types of games in physical or digital formats. Cons...
People aged 35 to 54 years
People aged 55 years and over




Demand Determinants

Demand for online video games is influenced by a range of factors such as price, product range and availability of popular new releases, discretionary inc...
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Major Markets

People aged 35 to 54 years
People aged 55 years and over





 Chart: Major Market Segmentation for the Online Video Game Sales in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Video Game Sales industry is characterised by a low level of market share concentration. The industry has become increasingly fragmented over t...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Video Game Sales in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Video Game Sales in Australia - Market Research Report Industry

Industry Globalization

Sony Interactive Entertainment Australia Pty Limited is a wholly owned subsidiary of Japan-based Sony Corporation. Sony Interactive Entertainment particip...
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Sony Interactive Entertainment Australia

 Table: Sony Interactive Entertainment Australia - financial performance

Microsoft

 Table: Microsoft - financial performance

JB Hi-Fi

 Table: JB Hi-Fi - financial performance

Electronic Arts

 Table: Electronic Arts - financial performance

EB Games

 Table: EB Games - financial performance

Capital Intensity

The Online Video Game Sales industry exhibits a moderate level of capital intensity. IBISWorld estimates that for every dollar spent on capital costs, $3....
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 Chart: Level of Capital Intensity for the Online Video Game Sales in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Video Game Sales in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Video Game Sales industry?

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This report on Online Video Game Sales in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Video Game Sales in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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