High flyer: Increased international travel and online transaction confidence boost revenue

The Online Travel Bookings industry has grown strongly over the past five years. The rise of online purchasing channels has disrupted the tourism supply chain, increasing the choices available to consumers. Consumers are increasingly integrating internet and mobile connectivity into their everyday lives, and are becoming more comfortable booking travel online. In addition, Australians have travelled more regularly over the past five years, both domestically and abroad. This trend has heightened demand for industry services and led to strong revenue growth...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 14-19
21.7%
Forecast Growth 19-24
Profit
Employment
2,914
Businesses
36

Industry Threats & Opportunities

  • Cheaper airfares and a weaker Australian dollar have helped drive inbound tourist numbers
  • Expansion of low-cost international airlines into the local market has aided travel demand
  • The increasing sophistication of mobile technology will help fuel industry growth
  • Industry Report - Industry Investment Chapter

    The Online Travel Bookings industry has a moderate level of capital intensity. In 2018-19, for every dollar spent on wages, an estimated $0.16 is invested in capital. This investment is typical of an online industry that requires substantial investment in computer hardware to host websites. Industry operators often invest large amounts of money to ensure that server hardware and software is up to date and operating smoothly. Industry operators have continued to make inroads into emerging technology such as mobile broadband and high-speed web connections. Most industry operators' technological and systems upgrades have focused on phone applications over the past five years...purchase to read more.

    Additional Insights for the Online Travel Bookings Industry

    IBISWorld has determined the most important Key Success Factors for the Online Travel Bookings are:

  • Ability to quickly adopt new technology
  • Provision of superior after sales service
  • Having marketing expertise
  • IBISWorld analysts also discuss how external factors such as International travel by Australians and Internet subscribers in the Online Travel Bookings industry impact industry performance..

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    What's in this report

    What is the Online Travel Bookings Industry?

    Industry players provide online travel reservation and booking services, taking a percentage of the total transaction value booked through their websites to generate revenue. The industry excludes firms that also have a physical retail presence. The industry also excludes metasearch websites that do not allow travel bookings.

    Industry Products
  • Flight bookings
  • Accommodation bookings
  • Other services
  • Industry Activities
  • Online international flight bookings
  • Online domestic flight bookings
  • Online accommodation bookings
  • Other online travel bookings
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • International travel by Australians
  • Internet subscribers
  • Real household discretionary income
  • Trade-weighted index

  • Current Performance
  • Tourism trends
  • Changing consumer habits
  • Market power

    and price growth

  • Participation

    and profit

  • Chart: Revenue Growth

  • Industry Outlook
  • Tourism trends
  • Competition
  • Participation

    and profit

  • Table: Online Travel Bookings Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Travel Bookings Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Domestic Airlines
  • Hotels and Resorts
  • International Airlines
  • Telecommunications Services
  • Water Passenger Transport

  • Products & Services
  • Accommodation bookings
  • Flight bookings
  • Other services
  • Chart: Online Travel Bookings Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 15 to 34
  • Consumers aged 35 to 59
  • Consumers aged 60 and over
  • Chart: Major Market Segmentation for the Online Travel Bookings Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Marketing
  • Wages
  • Depreciation, utilities and rent
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Online Travel Bookings

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Travel Bookings Industry

  • Industry Globalization
    Expedia Australia Pty Limited, Booking.com (Australia) Pty Limited, Airbnb Australia Pty Ltd, Webjet Limited,
  • Table: Expedia Australia Pty Limited - financial performance
  • Table: Booking.com (Australia) Pty Limited - financial performance
  • Table: Airbnb Australia Pty Ltd - financial performance
  • Table: Webjet Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Travel Bookings Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Travel Bookings Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Bandwidth
  • Also known as channel capacity, bandwidth measures the amount of data transference through a computer network.
  • Metasearch Websites
  • These sites aggregate online travel products, allowing consumers to easily compare them. Consumers are then redirected to industry firms' websites when clicking on a link to book a product.
  • Secure Sockets Layer (Ssl)
  • A security protocol designed to provide communication security over the internet.
  • Total Transaction Value (Ttv)
  • A measure of the total value of the services offered by the travel provider.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Travel Bookings market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Travel Bookings:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Travel Bookings market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Travel Bookings, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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