Online Travel Bookings in Australia - Market Research Report

Online Travel Bookings industry trends (2014-2019)

poll Average industry growth 2014–2019: 21.7%

The Online Travel Bookings industry has grown strongly over the past five years. The rise of online purchasing channels has disrupted the tourism supply chain, increasing the choices available to consumers. Consumers are increasingly integrating internet and mobile connectivity into their everyday lives, and are becoming more comfortable booking travel online. In addition, Australians have travelled more regularly over the past five years, both domestically and abroad. This trend has heightened demand for industry services and led to strong revenue growth. Additionally, industry consolidation has provided online travel agents in the accommodation segment with significant pricing power, which has allowed these operators to increase commission fees and...
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Online Travel Bookings industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The industry is projected to continue its strong performance over the next five years, but will likely face several new challenges due to changing tourism trends and strengthening industry competition. Revenue growth is anticipated to slow compared with the rapid expansion over the past five years, as the market begins to reach saturation. However, strong domestic and international tourism volumes are projected to support industry demand over the period. Industry revenue is forecast to rise at an annualised XX.X% over the five years through XXX-XX, to $X.X billion. Tourism trends Several trends are anticipated to influence the industry over the next five years. Stronger economic conditions are likely to encourage many Australians to travel internat...
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Online Travel Bookings industry statistics

  • attach_money Market Size: $2bn
  • business Number of Businesses: 96
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,914

Biggest companies in the Online Travel Bookings industry

The companies holding the largest market share in the Online Travel Bookings in Australia industry include Expedia Australia Pty Limited, Booking.com (Australia) Pty Limited, Airbnb Australia Pty Ltd and Webjet Limited.

  • pie_chart Expedia Australia Pty Limited Market Share: x.x%
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  • pie_chart Booking.com (Australia) Pty Limited Market Share: x.x%
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  • pie_chart Airbnb Australia Pty Ltd Market Share: x.x%
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  • pie_chart Webjet Limited Market Share: x.x%
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What is Online Travel Bookings industry?

Industry Definition

Industry players provide online travel reservation and booking services, taking a percentage of the total transaction value booked through their websites to generate revenue. The industry excludes firms that also have a physical retail presence. The industry also excludes metasearch websites that do not allow travel bookings.

Industry Products and Services

  • Flight bookings
  • Accommodation bookings
  • Other services
  • All Others

Industry Activities

  • Online international flight bookings
  • Online domestic flight bookings
  • Online accommodation bookings
  • Other online travel bookings

Market research report - table of contents

Industry Definition

Industry players provide online travel reservation and booking services, taking a percentage of the total transaction value booked through their websites to generate revenue. The industry excludes firms that also have a physical retail presence. The industry also excludes metasearch websites that do not allow travel bookings.

Main Activities

  • Online international flight bookings
  • Online domestic flight bookings
  • Online accommodation bookings
  • Other online travel bookings

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The number of Australians travelling overseas greatly affects the industry. Demand for industry services tends to rise as international travel by Australi...
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International travel by Australians
Internet subscribers
Real household discretionary income
Trade-weighted index

Current Performance

Changing consumer habits
Market power

and price growth
Participation

and profit
 Chart: Revenue Growth

Industry Outlook

Competition
Participation

and profit
 Table: Online Travel Bookings in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Travel Bookings in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

International Airlines in Australia
Domestic Airlines in Australia
Telecommunications Services in Australia
Hotels and Resorts in Australia
Water Passenger Transport in Australia


Products & Services

Industry players provide online booking services for a range of travel and tourism packages. Most consumer bookings relate to accommodation and flights, a...
Consumers aged 35 to 59
Consumers aged 60 and over




Demand Determinants

The amount of domestic and international travel by Australians, and the adoption of online shopping and information searches generally affect demand for o...
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Major Markets

Consumers aged 35 to 59
Consumers aged 60 and over





 Chart: Major Market Segmentation for the Online Travel Bookings in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Travel Bookings industry is highly concentrated. The industry's four largest players are estimated to account for over 80% of revenue in 2018-1...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Travel Bookings in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Travel Bookings in Australia - Market Research Report Industry

Industry Globalization

Expedia Australia Pty Limited is a foreign-owned proprietary company that generates most of its revenue from online travel booking services. The company i...
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Expedia Australia

 Table: Expedia Australia - financial performance

Booking.com (Australia)

 Table: Booking.com (Australia) - financial performance

Airbnb Australia

 Table: Airbnb Australia - financial performance

Webjet

 Table: Webjet - financial performance

Capital Intensity

The Online Travel Bookings industry has a moderate level of capital intensity. In 2018-19, for every dollar spent on wages, an estimated $0.16 is invested...
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 Chart: Level of Capital Intensity for the Online Travel Bookings in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Travel Bookings in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

BANDWIDTH

METASEARCH WEBSITES

SECURE SOCKETS LAYER (SSL)

TOTAL TRANSACTION VALUE (TTV)

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Travel Bookings industry?

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This report on Online Travel Bookings in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Travel Bookings in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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