Game on: The popularity of online shopping is supporting industry revenue growth

The Online Toy Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Threats & Opportunities

  • Online shopping has allowed hobby stores to target broader geographic locations, boosting sales

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    Industry Analysis & Industry Trends

    The Online Toy Sales industry has grown rapidly over the past five years. Online toy sales have boomed over the period, at the expense of toy and games sales at bricks-and-mortar retailers. While physical toy stores have battled weak trading conditions, e-tailers have encroached on their territory. Increased internet connectivity, improved transaction security and a rise in consumer confidence in online shopping have all benefitted industry players. These factors, coupled with a rise in the population aged 14 and younger, have spurred growth in online toy sales and contributed to the industry’s strong performance. As a result, industry revenue is expected to rise at an annualised 15.1% over the five years through 2016-17, to reach $74.6 million. This includes growth of 6.6%...

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    What is the Online Toy Sales industry?

    The Online Toy Sales industry is moderately concentrated. The industry’s four largest players are expected to account for over 40% of industry revenue in 2016-17. While the major players have significant dominance over the market and a large customer base, most industry participants are small, independent operators. Three of the industry’s largest players, Toys ‘R’ Us, Woolworths and Wesfarmers, opened online stores in 2009, 2010 and 2011, respectively. Prior to this, market share concentration was low.

    As online toy retailers consolidate their operations in response to growing competition, concentration is expected to increase. The major players are focused on their multichannel strategies and intend to significantly grow their online sales over the next five years. The...

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    Additional Insights for the Online Toy Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Toy Sales Industry are

  • Having marketing expertise
  • Ability to control stock on hand
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Internet connections and Population aged 14 and younger in the Online Toy Sales industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Traditional toys and games
    Electronic toys and games
    Hobby equipment and craft supplies
    Other toys and games
    Examples of brands in this Industry
    Big W

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Internet connections
  • Population aged 14 and younger
  • Real household discretionary income
  • Consumer sentiment index

  • Current Performance
  • Participation and profitability
  • Retail trade conditions
  • Product range
  • Competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Participation and profitability
  • Retail trade conditions
  • Product range
  • Table: Online Toy Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Toy Sales Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Courier Pick-up and Delivery Services
  • Internet Service Providers
  • Toy and Sporting Goods Manufacturing
  • Toy and Sporting Goods Wholesaling

  • Products & Services
  • Traditional toys and games
  • Electronic toys and games
  • Hobby equipment and craft supplies
  • Other toys and games
  • Chart: Online Toy Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 15 to 34
  • People aged 35 to 54
  • People aged 55 and over
  • Chart: Major Market Segmentation for the Online Toy Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Online Toy Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Toy Sales Industry

  • Industry Globalization
    Major Companies
    Toys "R" Us (Australia) Pty LtdWesfarmers LimitedWoolworths Ltd
  • Table: Toys "R" Us (Australia) Pty Ltd - financial performance
  • Table: Wesfarmers Limited - financial performance
  • Table: Woolworths Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Toy Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Toy Sales Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Bricks-And-Mortar Store
  • A store that has a physical presence and location.
  • E-Tailer
  • A retailer that sells products online.
  • Smartphone
  • A mobile phone that offers more-advanced connectivity and computing functions than traditional mobile phones.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Toy Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Toy Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Toy Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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