Online Toy Sales in Australia - Market Research Report

Online Toy Sales industry trends (2014-2019)

poll Average industry growth 2014–2019: -1.5%

The Online Toy Sales industry has grown rapidly over the past five years. Online toy sales have boomed over the period, at the expense of toy and game sales at bricks-and-mortar retailers. As physical toy stores have battled with weak trading conditions, online retailers have encroached on their territory. Increased internet connectivity, improved transaction security and a rise in consumer confidence in online shopping have all benefited industry players. These factors, coupled with a rise in the population aged 14 and younger, have spurred on growth in online toy sales and contributed to the industry's strong performance. As a result, industry revenue is expected to rise at an annualised 8.5% over the five years through 2018-19, to $76.8 million. T...
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Online Toy Sales industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Online Toy Sales industry is projected to continue growing over the next five years. Trends in discretionary income, internet connectivity and product development are all anticipated to influence consumer demand and revenue over the period. However, the pace of industry revenue growth is expected to slow later in the period, as the industry gets closer to maturity. Industry revenue is forecast to rise at an annualised X.X% over the five years through XXX-XX, to $XX.X million. Profitability is anticipated to increase over the next five years. The Australian dollar is projected to appreciate slightly over the period, which will make it cheaper to import products into Australia. As most toys in the industry are manufactured overseas, the strengthen...
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Online Toy Sales industry statistics

  • business Number of Businesses: 314
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 323

Biggest companies in the Online Toy Sales industry

The companies holding the largest market share in the Online Toy Sales in Australia industry include Wesfarmers Limited and Woolworths Group Limited.

  • pie_chart Wesfarmers Limited Market Share: x.x%
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  • pie_chart Woolworths Group Limited Market Share: x.x%
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What is Online Toy Sales industry?

Industry Definition

Industry players sell toy and hobby goods online. Products include traditional dolls and toys, electronic toys (excluding video games), board games, hobby kits and craft supplies. Industry operators include online-only retailers and bricks-and-mortar stores with an online presence. Operators retailing used or second-hand goods are not included in the industry.

Industry Products and Services

  • Traditional toys and games
  • Electronic toys and games
  • Hobby equipment and craft supplies
  • Other toys and games
  • All Others

Industry Activities

  • Online traditional toys retailing
  • Online electronic toys retailing
  • Online hobby and craft items retailing

Market research report - table of contents

Industry Definition

Industry players sell toy and hobby goods online. Products include traditional dolls and toys, electronic toys (excluding video games), board games, hobby kits and craft supplies. Industry operators include online-only retailers and bricks-and-mortar stores with an online presence. Operators retailing used or second-hand goods are not included in the industry.

Main Activities

  • Online traditional toys retailing
  • Online electronic toys retailing
  • Online hobby and craft items retailing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The number of internet connections measures the overall access Australians have to the internet. As the number of internet connections increases, the amou...
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Internet subscribers
Population aged 14 and younger
Real household discretionary income
Consumer sentiment index

Current Performance

Retail trade conditions
Product range
Competition
 Chart: Revenue Growth

Industry Outlook

Retail trade conditions
Product range
 Table: Online Toy Sales in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Toy Sales in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Toy and Sporting Goods Manufacturing in Australia
Toy and Sporting Goods Wholesaling in Australia
Internet Service Providers in Australia
Courier Pick-up and Delivery Services in Australia



Products & Services

Operators in the Online Toy Sales industry stock a variety of toys and games. These products can be broadly segmented into four categories: traditional to...
People aged 35 to 54
People aged 55 and over




Demand Determinants

The main factors that contribute to consumers shopping online for toys and games are convenience, price and the range of products available. The ability t...
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Major Markets

People aged 35 to 54
People aged 55 and over





 Chart: Major Market Segmentation for the Online Toy Sales in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Toy Sales industry exhibits low market share concentration. The industry's four largest players are expected to account for less than 40% of in...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Toy Sales in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Toy Sales in Australia - Market Research Report Industry

Industry Globalization

Wesfarmers Limited is an Australian company that is listed on the ASX. Established in 1914, the firm is administered from its head office in Perth. Wesfar...
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Wesfarmers

 Table: Wesfarmers - financial performance

Woolworths

 Table: Woolworths - financial performance

Capital Intensity

The Online Toy Sales industry exhibits low capital intensity. For every dollar invested in capital, an estimated $8.32 is spent on wages. The industry is ...
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 Chart: Level of Capital Intensity for the Online Toy Sales in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Toy Sales in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

BRICKS-AND-MORTAR STORE

ONLINE RETAILER

SMARTPHONE

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Toy Sales industry?

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This report on Online Toy Sales in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Toy Sales in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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