Keeping fit: Faster internet speeds and increasing number of connections support revenue growth

IBISWorld’s Online Sporting and Physical Recreation Goods Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Analysis & Industry Trends

Over the past five years, the Online Sporting and Physical Recreation Goods Sales industry has benefited enormously from the changing landscape of retail shopping. The rapid growth of the number of internet connections, combined with increasing broadband penetration and the growing acceptance of e-commerce as a safe and viable alternative to traditional bricks-and-mortar retailing, has driven the changes and supported growth in the industry. This can be seen in the double-digit growth in online retailing over most of the past five years. Industry operators mostly consist of existing brands with bricks-and-mortar stores, or authorised resellers that have shifted online or established an online presence to complement their existing operations...

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What is the Online Sporting and Physical Recreation Goods Sales industry?

Sporting equipment remains the main product that the industry offers, as consumers have increasingly taken up online shopping to acquire sporting goods. In addition, the industry offers exercise and fitness equipment, camping and fishing equipment, and general sporting accessories. The industry excludes the sale of sporting apparel and shoes.

Sporting equipment

Sporting equipment is expected to account for almost half of industry revenue in 2015-16. This segment includes products ranging from balls used for sports such as Australian Rules football, Rugby and cricket to equipment such as racquets and clubs for tennis and golf. Consumers who know what they want are more likely to purchase sporting equipment online as they are able to source it at a lower price. Spo...

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Products & Brands

Major products in this industry
Exercise and fitness equipment
Sporting equipment
Camping and fishing equipment
Sporting accessories
Examples of brands in this Industry
Amart Sports
Goldcross Cycles
Rays Outdoors
Rebel Sport
Workout World

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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