Good sports: Revenue has surged due to growing acceptance of online shopping

Operators in the Online Sporting and Physical Recreation Goods Sales industry have significantly benefited from the changing landscape of retail shopping over the past five years. Rapid growth in the number of internet connections and the increased acceptance of ecommerce as a safe and viable alternative to traditional bricks-and-mortar retailing have driven change and supported industry revenue growth. Industry operators largely consist of existing brands with bricks-and-mortar stores, or authorised resellers that have shifted online or established an online presence to complement their existing more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • The growing acceptance of ecommerce has contributed to strong industry revenue growth
  • Improvements to camping ground amenities have supported demand for camping equipment
  • Firms will likely extend their ecommerce platforms to facilitate smartphone and tablet orders
  • Industry Report - Industry Locations Chapter

    Like all online retailers, the industry differs from physical retailers because the geographic distribution of businesses is not linked to the location of operators, but rather the location of consumers that purchase goods online. Therefore, the geographic segmentation of the industry is highly linked to population distribution and internet access in these areas. The eastern states of Australia exhibit the highest activity due to their higher population density. Rural areas of Australia are increasingly turning to online shopping as a method to purchase goods, including sporting equipment and physical recreation goods. Pre...purchase to read more.

    Additional Insights for the Online Sporting and Physical Recreation Goods Sales Industry

    IBISWorld has determined the most important Key Success Factors for the Online Sporting and Physical Recreation Goods Sales are:

  • Access to high quality inputs
  • Having a good reputation
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Consumer sentiment index in the Online Sporting and Physical Recreation Goods Sales industry impact industry performance..

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    What's in this report

    What is the Online Sporting and Physical Recreation Goods Sales Industry?

    The industry includes online stores that retail new sporting goods such as bicycles, camping equipment, exercise and fitness equipment, and other sporting goods and accessories. The industry does not include sporting apparel sales. Products are sourced from sporting goods manufacturers and wholesalers, and then sold to the general public via online platforms. The industry includes online sales platforms operated by traditional bricks-and-mortar retailers.

    Industry Products
  • Exercise and fitness equipment
  • Sporting equipment
  • Camping and fishing equipment
  • Other products
  • Sporting accessories
  • Industry Activities
  • Sale of exercise and fitness equipment
  • Sale of sporting equipment
  • Sale of camping equipment
  • Sale of vitamins and supplements
  • Sale of sporting accessories
  • Sale of bicycles
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Consumer sentiment index
  • Internet subscribers
  • Sport participation

  • Current Performance
  • Online sales growth
  • Trading environment
  • Profit and industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Technological change
  • Trading conditions
  • Profitability and industry participation
  • Table: Online Sporting and Physical Recreation Goods Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Sporting and Physical Recreation Goods Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Gyms and Fitness Centres
  • Private Schools
  • Government Schools
  • Consumers
  • Sports Instructors
  • Sports and Physical Recreation Clubs

  • Key Selling Industries
  • Computer System Design Services
  • Internet Service Providers
  • Telecommunications Services
  • Toy and Sporting Goods Manufacturing
  • Toy and Sporting Goods Wholesaling

  • Products & Services
  • Sporting equipment
  • Exercise and fitness equipment
  • Camping and fishing equipment
  • Sporting accessories
  • Other products
  • Chart: Online Sporting and Physical Recreation Goods Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54
  • People aged 15 to 34
  • People aged 55 and over
  • Chart: Major Market Segmentation for the Online Sporting and Physical Recreation Goods Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Sporting and Physical Recreation Goods Sales

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Sporting and Physical Recreation Goods Sales Industry

  • Industry Globalization
    Super Retail Group Limited,
  • Table: Super Retail Group Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Sporting and Physical Recreation Goods Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Sporting and Physical Recreation Goods Sales Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A store that has a physical presence and location.
  • Ecommerce
  • Refers to the process of buying or selling a product or service over electronic systems such as the internet.
  • National Broadband Network (Nbn)
  • National open-access data network that will enable faster internet speeds across Australia.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Sporting and Physical Recreation Goods Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Sporting and Physical Recreation Goods Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Sporting and Physical Recreation Goods Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Sporting and Physical Recreation Goods Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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