Online Sporting and Physical Recreation Goods Sales in Australia - Market Research Report

Online Sporting and Physical Recreation Goods Sales industry trends (2014-2019)

poll Average industry growth 2014–2019: 17.7%

Operators in the Online Sporting and Physical Recreation Goods Sales industry have significantly benefited from the changing landscape of retail shopping over the past five years. Rapid growth in the number of internet connections and the increased acceptance of ecommerce as a safe and viable alternative to traditional bricks-and-mortar retailing have driven change and supported industry revenue growth. Industry operators largely consist of existing brands with bricks-and-mortar stores, or authorised resellers that have shifted online or established an online presence to complement their existing operations. Online retailers of sporting and physical recreation goods have a significant advantage over traditional bricks-and-mortar retailers, as they c...
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Online Sporting and Physical Recreation Goods Sales industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Online Sporting and Physical Recreation Goods Sales industry is projected to continue growing at a strong rate over the next five years. Increasing computer literacy, greater security in online shopping, and rising broadband penetration are forecast to underpin the industry's strong performance over the period. New players that enter the industry over the next five years will likely target niche and specialty segments, while incumbent operators will likely look to maintain their market share by focusing on the layout, reliability and efficiency of their websites. Overall, industry revenue growth is projected to be slower over the next five years compared with the previous five-year period, as mobile connections and internet subscriptions approach...
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Online Sporting and Physical Recreation Goods Sales industry statistics

  • attach_money Market Size: $523m
  • business Number of Businesses: 1,134
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 1,483

Biggest companies in the Online Sporting and Physical Recreation Goods Sales industry

The companies holding the largest market share in the Online Sporting and Physical Recreation Goods Sales in Australia industry include Super Retail Group Limited.

  • pie_chart Super Retail Group Limited Market Share: x.x%
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What is Online Sporting and Physical Recreation Goods Sales industry?

Industry Definition

The industry includes online stores that retail new sporting goods such as bicycles, camping equipment, exercise and fitness equipment, and other sporting goods and accessories. The industry does not include sporting apparel sales. Products are sourced from sporting goods manufacturers and wholesalers, and then sold to the general public via online platforms. The industry includes online sales platforms operated by traditional bricks-and-mortar retailers.

Industry Products and Services

  • Exercise and fitness equipment
  • Sporting equipment
  • Camping and fishing equipment
  • Other products
  • Sporting accessories

Industry Activities

  • Sale of exercise and fitness equipment
  • Sale of sporting equipment
  • Sale of camping equipment
  • Sale of vitamins and supplements
  • Sale of sporting accessories
  • Sale of bicycles

Market research report - table of contents

Industry Definition

The industry includes online stores that retail new sporting goods such as bicycles, camping equipment, exercise and fitness equipment, and other sporting goods and accessories. The industry does not include sporting apparel sales. Products are sourced from sporting goods manufacturers and wholesalers, and then sold to the general public via online platforms. The industry includes online sales platforms operated by traditional bricks-and-mortar retailers.

Main Activities

  • Sale of exercise and fitness equipment
  • Sale of sporting equipment
  • Sale of camping equipment
  • Sale of vitamins and supplements
  • Sale of sporting accessories
  • Sale of bicycles

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Real household discretionary income trends affect demand for sporting and physical recreation goods. A rise in discretionary income enables consumers to s...
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Real household discretionary income
Consumer sentiment index
Internet subscribers
Sport participation

Current Performance

Trading environment
Profit and industry structure
 Chart: Revenue Growth

Industry Outlook

Trading conditions
Profitability and industry participation
 Table: Online Sporting and Physical Recreation Goods Sales in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Sporting and Physical Recreation Goods Sales in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Gyms and Fitness Centres in Australia
Private Schools in Australia
Government Schools in Australia
Consumers in Australia
Sports Instructors in Australia
Sports and Physical Recreation Clubs in Australia

Key Selling Industries

Toy and Sporting Goods Manufacturing in Australia
Toy and Sporting Goods Wholesaling in Australia
Computer System Design Services in Australia
Telecommunications Services in Australia
Internet Service Providers in Australia


Products & Services

Sporting equipment is the main product that the Online Sporting and Physical Recreation Goods Sales industry offers. In addition, the industry offers exer...
People aged 15 to 34
People aged 55 and over




Demand Determinants

Demand for sporting and physical recreation goods is affected by several factors. Trends in health and sporting participation are the biggest contributors...
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Major Markets

People aged 15 to 34
People aged 55 and over





 Chart: Major Market Segmentation for the Online Sporting and Physical Recreation Goods Sales in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Sporting and Physical Recreation Goods Sales industry is characterised by low concentration. Super Retail Group is expected to be the only play...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Sporting and Physical Recreation Goods Sales in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Sporting and Physical Recreation Goods Sales in Australia - Market Research Report Industry

Industry Globalization

Established in 1972, Super Retail Group Limited began as an automotive accessories mail-order business. The group then became Super Cheap Auto before expa...
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Super Retail Group

 Table: Super Retail Group - financial performance

Capital Intensity

Industry capital intensity is moderate. For every dollar spent on wages in the current year, $0.14 is spent on capital. Despite being less reliant on labo...
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 Chart: Level of Capital Intensity for the Online Sporting and Physical Recreation Goods Sales in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Sporting and Physical Recreation Goods Sales in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Sporting and Physical Recreation Goods Sales industry?

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This report on Online Sporting and Physical Recreation Goods Sales in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Sporting and Physical Recreation Goods Sales in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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