Working out well: Demand for upmarket sporting apparel has grown, boosting revenue

The Online Sporting Apparel industry has been kicking goals over the past five years, growing rapidly on the back of increasing consumer acceptance of online shopping. Consumers have become more computer literate over the past five years, and are more adept at and comfortable with using the internet to purchase sporting apparel and other items. Coupled with the growing prevalence of smartphones and tablets, which have been increasingly used for online shopping, these factors are expected to help industry revenue to rise at an annualised 17.3% over the five years through more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Threats & Opportunities

  • The increasing acceptance of online shopping has boosted industry revenue growth
  • Consumers have been purchasing more upmarket sporting apparel, motivated by fashion trends
  • The ongoing popularity of online shopping is forecast to boost industry revenue growth
  • Industry Report - Industry Investment Chapter

    The Online Sporting Apparel industry exhibits a moderate level of capital intensity. IBISWorld estimates that for every dollar spent on capital costs, $7.80 is spent on wages. The industry is relatively labour-intensive, with workers required to develop and maintain software and web content, and assist with advertising campaigns and the collection and distribution of goods. Many of these workers are more highly skilled than bricks-and-mortar retail workers, resulting in higher wages being paid.There is still a significant level of capital investment within the industry, particularly relating to developing proprietary software and websites. These become intangible assets that are assigned a value, and are depreciated over their useful life. Cap...purchase to read more.

    Additional Insights for the Online Sporting Apparel Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Sporting Apparel Industry are

  • Establishment of brand names
  • Ability to control stock on hand
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Real household disposable income and Sport participation in the Online Sporting Apparel industry impact industry performance..

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    What's in this report

    What is the Online Sporting Apparel Industry?

    The industry includes companies that sell sporting apparel online, including online-only stores and online stores that also have a bricks-and-mortar presence.

    Industry Products
  • Sports apparel
  • Sports footwear
  • Industry Activities
  • Sports apparel retailing
  • Sports footwear retailing
  • Sports accessories retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household disposable income
  • Sport participation
  • Consumer sentiment index
  • Demand from department stores
  • Trade-weighted index

  • Current Performance
  • Online acceptance
  • Demand trends
  • Competition and concentration
  • Chart: Revenue Growth

  • Industry Outlook
  • Online acceptance
  • Consumer sentiment
  • Increasing competition
  • Increasing scale
  • Table: Online Sporting Apparel Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Sporting Apparel Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Clothing Wholesaling
  • Courier Pick-up and Delivery Services
  • Footwear Manufacturing
  • Footwear Wholesaling
  • Internet Service Providers

  • Products & Services
  • Sports footwear
  • Sports apparel
  • Other
  • Chart: Online Sporting Apparel Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54 years
  • People aged 15 to 34 years
  • People aged 55 years and over
  • Chart: Major Market Segmentation for the Online Sporting Apparel Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Online Sporting Apparel

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Sporting Apparel Industry

  • Industry Globalization
    Lorna Jane Pty Ltd, Super Retail Group Limited, Accent Group Limited,
  • Table: Lorna Jane Pty Ltd - financial performance
  • Table: Super Retail Group Limited - financial performance
  • Table: Accent Group Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Sporting Apparel Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Sporting Apparel Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A store that has a physical presence and location.
  • Radio Frequency Identification (Rfid)
  • Wireless computer chips that can store information about products and track them through the supply chain.
  • Smartphone
  • A mobile phone that offers more-advanced connectivity and computing functions than traditional mobile phones.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Sporting Apparel market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Sporting Apparel:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Sporting Apparel market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Sporting Apparel, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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