Electrifying growth: The popularity of online shopping has boosted industry revenue

IBISWorld’s Online Small Electrical Appliance Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Analysis & Industry Trends

Revenue for the Online Small Electrical Appliance Sales industry is expected to expand considerably over the five years through 2016-17. The industry is characterised by a small number of players enjoying fast organic growth. Online purchases of electrical appliances have been increasing in popularity, largely due to a receptive market that has been extensively primed by other online industries. Products in the market are well developed with minimal technological changes, as expected from an online industry that is largely an extension of a well-established bricks-and-mortar industry. Rapid growth in internet connections and greater prevalence of online shopping have supported industry growth over the past five years, with revenue expected to rise by an annualised 14.8%, to reach $224.4...

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What is the Online Small Electrical Appliance Sales industry?

The Online Small Electrical Appliance Sales industry is estimated to have medium barriers to entry. However, barriers to entry vary depending on the structure of the company. If potential operators already sell small electrical appliances through physical retail outlets, they face lower barriers to entry. These operators can supplement their existing brand and distribution network with an online store. The brand awareness and distribution networks help these traditional retailers to quickly grab market share.

The main barriers to entry for traditional operators looking to enter online retailing are consumer attitudes, habits and expectations about purchasing online. Nea...

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Products & Brands

Major products in this industry
Heating equipment
Grooming products
Coffee machines
Mixing equipment
Cleaning and laundry products
Other products
Examples of brands in this Industry
The Good Guys
Appliances Online

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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