Online Small Electrical Appliance Sales in Australia - Market Research Report

Online Small Electrical Appliance Sales industry trends (2014-2019)

poll Average industry growth 2014–2019: 4.8%

Revenue for the Online Small Electrical Appliance Sales industry has expanded considerably over the past five years. The industry is mostly comprised of a small number of players that have benefited from fast organic growth. The popularity of online shopping has gradually extended to online appliance shopping over the period. As the industry is largely an extension of a well-established bricks-and-mortar industry, products in the market are well developed and have not changed significantly over the past five years. Rapid growth in internet connections and the growing popularity of online shopping have supported industry growth. Industry revenue is forecast to rise at an annualised 9.6% over the five years through 2018-19, to $258.3 million. This incl...
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Online Small Electrical Appliance Sales industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Increased online activity and the growing popularity of online shopping are projected to drive further growth in the Online Small Electrical Appliance Sales industry over the next five years. As traditional retailers, such as Harvey Norman and The Good Guys, continue to expand online over the next five years, industry revenue is anticipated to rise. Growth in industry revenue is projected to slow slightly over the next five years, as it has already grown considerably over the past five years. Industry revenue is forecast to rise at an annualised X.X% over the five years through XXX-XX, to $XX.X million. Projected growth in discretionary income is projected to support consumer spending on appliances, supporting revenue growth. Consumer sentiment is an...
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Online Small Electrical Appliance Sales industry statistics

  • attach_money Market Size: $258m
  • business Number of Businesses: 208
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 897

Biggest companies in the Online Small Electrical Appliance Sales industry

The companies holding the largest market share in the Online Small Electrical Appliance Sales in Australia industry include JB Hi-Fi Limited, Winning Appliances Pty Ltd, Harvey Norman Holdings Ltd and Kogan.com Limited.

  • pie_chart JB Hi-Fi Limited Market Share: x.x%
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  • pie_chart Winning Appliances Pty Ltd Market Share: x.x%
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  • pie_chart Harvey Norman Holdings Ltd Market Share: x.x%
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  • pie_chart Kogan.com Limited Market Share: x.x%
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What is Online Small Electrical Appliance Sales industry?

Industry Definition

Industry stores retail products that facilitate the movement of disabled or injured individuals from place to place. The industry excludes pure-play online retailers.

Industry Products and Services

  • Walking frames, sticks, canes and crutches
  • Wheelchairs
  • Scooters
  • Car aids
  • Other

Industry Activities

  • Wheelchair sales
  • Walking frame sales
  • Mobility scooter sales
  • Mobility equipment sales
  • Walking stick, cane and crutches sales

Market research report - table of contents

Industry Definition

Industry operators retail small electrical appliances through the internet. Industry products include small kitchen appliances such as blenders and coffee makers, personal care appliances such as electric shavers and hair dryers, and floor care appliances such as vacuum cleaners. The industry excludes whitegoods and recreational devices.

Main Activities

  • Personal care appliance retailing
  • Small kitchen appliance retailing
  • Floor care appliance retailing
  • Other small household appliance retailing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Consumers require an internet connection to shop online. As more households are connected to the internet, more people become able to shop online and pote...
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Internet subscribers
Real household discretionary income
Consumer sentiment index
Number of households

Current Performance

Online shopping
Profit margins
Industry structure
 Chart: Revenue Growth

Industry Outlook

Rising competition
Profit margins
Other trends
 Table: Online Small Electrical Appliance Sales in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Small Electrical Appliance Sales in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Household Appliance Manufacturing in Australia
Household Appliance Wholesaling in Australia
General Warehousing and Cold Storage in Australia
Courier Pick-up and Delivery Services in Australia



Products & Services

The industry sells a variety of small electrical appliances online. Competition from external retailers varies between product segments. Fluctuations in a...
People aged 15 to 34
People aged 55 and over




Demand Determinants

A range of factors determine demand for small electrical appliances sold online. These factors include income, interest rates, changing consumer tastes an...
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Major Markets

People aged 15 to 34
People aged 55 and over





 Chart: Major Market Segmentation for the Online Small Electrical Appliance Sales in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Small Electrical Appliance Sales industry is characterised by moderate market share concentration. In 2018-19, the top four players are project...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Small Electrical Appliance Sales in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Small Electrical Appliance Sales in Australia - Market Research Report Industry

Industry Globalization

JB Hi-Fi Limited is an Australian public company that retails home entertainment products, consumer electronics and home appliances. The company was found...
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JB Hi-Fi

 Table: JB Hi-Fi - financial performance

Winning Appliances

 Table: Winning Appliances - financial performance

Harvey Norman

 Table: Harvey Norman - financial performance

Kogan.com

 Table: Kogan.com - financial performance

Capital Intensity

The Online Small Electrical Appliance Sales industry exhibits moderate capital intensity. For every dollar spent on capital, an estimated $7.20 is spent o...
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 Chart: Level of Capital Intensity for the Online Small Electrical Appliance Sales in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Small Electrical Appliance Sales in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

BRICKS-AND-MORTAR RETAILER

FOOD DEHYDRATOR

TURBO OVEN

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Small Electrical Appliance Sales industry?

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This report on Online Small Electrical Appliance Sales in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Small Electrical Appliance Sales in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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