Net gains: The rising popularity of online shopping has boosted industry demand

Revenue for the Online Small Electrical Appliance Sales industry is expected to expand considerably over the five years through 2018-19. The industry is mostly comprised of a small number of players enjoying fast organic growth. The popularity of online shopping has gradually extended to online appliance shopping over the past five years. As the industry is largely an extension of a well-established bricks-and-mortar industry, products in the market are well developed and have not changed significantly over the period. Rapid growth in internet connections and the growing popularity of online shopping have supported industry growth over the past five years. Industry revenue is forecast to rise at an annualised 10.4% over the five years through 2018-19, to $242.4 million...read more.

Industry Statistics & Market Size
Revenue
$242m
Annual Growth 14-19
10.4%
Forecast Growth 19-24
Profit
Employment
885
Businesses
161

Industry Threats & Opportunities

  • Revenue has risen due to growing discretionary income and the rising popularity of online shopping
  • Operators are striving to differentiate themselves through offering new products
  • Rising discretionary incomes and online retailer expansion are projected to aid revenue growth
  • Industry Report - Industry Investment Chapter

    The Online Small Electrical Appliance Sales industry exhibits medium capital intensity. For every dollar spent on capital $7.76 is spent on wages. The capital and labour costs of operating an online business differ from traditional bricks-and-mortar retailers. While capital expenditure for traditional retailers is centred on the cost of cash registers and store fixtures and fittings, online operators are more focussed on investing in computerised systems, creating and maintaining websites and purchasing equipment required for warehousing facilities, like shelving and forklifts. Similarly, demand for wages varies between both businesses. Traditional retailers operating out of a shopfront staff to perform a range of duties from customer service to managerial tasks. Ins...purchase to read more.

    Additional Insights for the Online Small Electrical Appliance Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Small Electrical Appliance Sales Industry are

  • Having links with suppliers
  • Ability to control stock on hand
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Internet connections and Real household discretionary income in the Online Small Electrical Appliance Sales industry impact industry performance..

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    What's in this report

    What is the Online Small Electrical Appliance Sales Industry?

    Industry operators retail small electrical appliances via the internet. Industry products include small kitchen appliances such as blenders and coffee makers, personal care appliances such as electric shavers and hair dryers, and floor care appliances such as vacuum cleaners. The industry excludes whitegood items and recreational devices.

    Industry Products
  • Heating equipment
  • Grooming products
  • Coffee machines
  • Mixing equipment
  • Cleaning and laundry products
  • Fans
  • Other products
  • Industry Activities
  • Personal care appliance retailing
  • Small kitchen appliance retailing
  • Floor care appliance retailing
  • Other small household appliance retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Internet connections
  • Real household discretionary income
  • Consumer sentiment index
  • Number of households

  • Current Performance
  • Online shopping
  • Profit margins
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Rising competition
  • Profit margins
  • Other trends
  • Table: Online Small Electrical Appliance Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Small Electrical Appliance Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Courier Pick-up and Delivery Services
  • General Warehousing and Cold Storage
  • Household Appliance Manufacturing
  • Household Appliance Wholesaling

  • Products & Services
  • Heating equipment
  • Coffee machines
  • Mixing equipment
  • Grooming products
  • Cleaning and laundry products
  • Other products
  • Fans
  • Chart: Online Small Electrical Appliance Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54
  • People aged 15 to 34
  • People aged 55 and over
  • Chart: Major Market Segmentation for the Online Small Electrical Appliance Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Small Electrical Appliance Sales

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Small Electrical Appliance Sales Industry

  • Industry Globalization
    Winning Appliances Pty Ltd, JB Hi-Fi Limited, Harvey Norman Holdings Ltd, Kogan.com Limited,
  • Table: Winning Appliances Pty Ltd - financial performance
  • Table: JB Hi-Fi Limited - financial performance
  • Table: Harvey Norman Holdings Ltd - financial performance
  • Table: Kogan.com Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Small Electrical Appliance Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Small Electrical Appliance Sales Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Bricks-And-Mortar Retailer
  • A retailer that has a physical presence and location, as opposed to an online-only retailer that operates through a website.
  • Food Dehydrator
  • A device that removes moisture from food to aid in its preservation.
  • Turbo Oven
  • Usually a cylindrical base container with a fan-forced heating element built into the lid.
  • What Our Customers Say

    Why buy this report?

    The Online Small Electrical Appliance Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Small Electrical Appliance Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Small Electrical Appliance Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Small Electrical Appliance Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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