Plugged in: Industry revenue has soared due to growing internet connectivity

Revenue for the Online Small Electrical Appliance Sales industry is expected to expand considerably over the five years through 2017-18. The industry is characterised by a small number of players enjoying fast organic growth. Online purchases of electrical appliances have been increasing in popularity, largely due to a receptive market that has been extensively primed by other online industries. Products in the market are well developed with minimal technological changes, as expected from an online industry that is largely an extension of a well-established bricks-and-mortar industry. Rapid growth in internet connections and greater prevalence of online shopping have supported industry growth over the past five years, with revenue expected to rise by an annualised 11.8%, to reach $247.9...read more.

Industry Statistics & Market Size
Revenue
$248m
Annual Growth 13-18
11.8%
Forecast Growth 18-23
Profit
Employment
831
Businesses
170

Industry Threats & Opportunities

  • Revenue has risen due to an increasingly receptive market and rapid internet connections growth
  • Operators are striving to differentiate themselves through product range and demonstrations
  • Rising disposable incomes and online retailer expansion are projected to aid revenue growth
  • Industry Report - Industry Key Buyers Chapter

    The Online Small Electrical Appliance Sales industry is characterised by a low level of market share concentration with the top four players accounting for less than 40% of revenue. Market share concentration is low due to strong internal and external competition. Industry players compete based on price and service, as they aim to differentiate their offerings through ease of purchase, installation and after-sales service. New players have flooded the industry and sales are growing quickly. Many traditional retailers have also recently launched their online retailing platforms. Traditional retailers are able to take advantage of their brands and distribution networks to boost market share in the industry...purchase to read more.

    Additional Insights for the Online Small Electrical Appliance Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Small Electrical Appliance Sales Industry are

  • Supply contracts in place for key inputs
  • Ability to control stock on hand
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Dwelling commencements and Internet connections in the Online Small Electrical Appliance Sales industry impact industry performance..

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    What's in this report

    What is the Online Small Electrical Appliance Sales Industry?

    Industry operators retail small electrical appliances via the internet. Industry products include small kitchen appliances such as blenders and coffee makers, personal care appliances such as electric shavers and hair dryers, and floor care appliances such as vacuum cleaners. The industry excludes whitegood items and recreational devices.

    Industry Products
  • Heating equipment
  • Grooming products
  • Coffee machines
  • Mixing equipment
  • Cleaning and laundry products
  • Fans
  • Other products
  • Industry Activities
  • Personal care appliance retailing
  • Small kitchen appliance retailing
  • Floor care appliance retailing
  • Other small household appliance retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Dwelling commencements
  • Internet connections
  • Real household discretionary income
  • Road freight service price

  • Current Performance
  • Shopping for value
  • Profit margins
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Rising competition
  • Profit margins
  • Other trends
  • Table: Online Small Electrical Appliance Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Small Electrical Appliance Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Courier Pick-up and Delivery Services
  • General Warehousing and Cold Storage
  • Household Appliance Manufacturing
  • Household Appliance Wholesaling

  • Products & Services
  • Heating equipment
  • Grooming products
  • Coffee machines
  • Mixing equipment
  • Cleaning and laundry products
  • Other products
  • Fans
  • Chart: Online Small Electrical Appliance Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 25 to 34
  • People aged 35 to 44
  • People aged 45 to 54
  • People aged 55 and over
  • People aged 24 and under
  • Chart: Major Market Segmentation for the Online Small Electrical Appliance Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Small Electrical Appliance Sales

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Small Electrical Appliance Sales Industry

  • Industry Globalization
    Winning Appliances Pty Ltd, JB Hi-Fi Limited, Harvey Norman Holdings Ltd, Kogan.com Limited,
  • Table: Winning Appliances Pty Ltd - financial performance
  • Table: JB Hi-Fi Limited - financial performance
  • Table: Harvey Norman Holdings Ltd - financial performance
  • Table: Kogan.com Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Small Electrical Appliance Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Small Electrical Appliance Sales Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Espresso Machine
  • A device that automates the process of making the Italian coffee beverage called espresso.
  • Food Dehydrator
  • A device that removes moisture from food to aid in its preservation.
  • Turbo Oven
  • Usually a cylindrical base container with a fan-forced heating element built into the lid.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Small Electrical Appliance Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Small Electrical Appliance Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Small Electrical Appliance Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Small Electrical Appliance Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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