High heels: Industry revenue has soared due to the ongoing popularity of online shopping

The Online Shoe Sales industry has flourished over the past five years, despite difficult retail conditions that have plagued traditional bricks-and-mortar stores. Online footwear stores have benefited from consumers seeking choice and value when making discretionary purchases. Widespread economic uncertainty has contributed to largely negative consumer sentiment, prompting many households to scale back expenditure on non-essential items by postponing purchases or opting for cheaper alternatives. Online retail offers a diverse range of shoes at competitive prices, providing consumers with greater choice, flexibility and convenience, without geographical boundaries. Industry revenue is expected to grow by an annualised 11.1% over the five years through 2018-19, to reach $510.5 million...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Many firms offer free shipping and returns, which has boosted consumer confidence in the industry
  • Online footwear retailers compete on price, constraining profit margins
  • Online footwear stores are projected to continue attracting purchases by offering lower prices
  • Industry Report - Industry Analysis Chapter

    The Online Shoe Sales industry has benefited from a shift in the way consumers conduct purchase transactions. Demand for online retail has grown dramatically, despite turbulent economic conditions, due to increased acceptance of the internet as a credible shopping medium. Traditional retailers have struggled with falling sales as largely negative consumer sentiment and subdued discretionary income growth over the past five years have prompted households to scale back expenditure. However, online footwear stores have flourished in these conditions, as consumers have been searching for the best value and bargains.Online operators typically attract lower overhead costs than their bricks-and-mortar counterparts, enabling them to offer more competitive pricing. As ...purchase to read more.

    Additional Insights for the Online Shoe Sales Industry

    IBISWorld has determined the most important Key Success Factors for the Online Shoe Sales are:

  • Having a loyal customer base
  • Prompt delivery to market
  • Having marketing expertise
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Consumer sentiment index in the Online Shoe Sales industry impact industry performance..

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    What's in this report

    What is the Online Shoe Sales Industry?

    Industry retailers sell footwear online. Participants are either online-only retailers or bricks-and-mortar stores with an online presence. The industry includes online shoe sales generated by clothing retailers that also sell footwear.

    Industry Products
  • Women's shoes
  • Men's shoes
  • Children's shoes
  • Performance shoes
  • Industry Activities
  • Online sports footwear retailing
  • Online dress footwear retailing
  • Online casual footwear retailing
  • Online purpose-built footwear retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Consumer sentiment index
  • Internet subscribers
  • Demand from footwear retailing

  • Current Performance
  • Purchasing decisions
  • Profit
  • Industry structure
  • Competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Profit and participation
  • Growing competition
  • New business models
  • Table: Online Shoe Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Shoe Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Courier Pick-up and Delivery Services
  • Footwear Manufacturing
  • Footwear Wholesaling
  • Internet Service Providers

  • Products & Services
  • Women's shoes
  • Men's shoes
  • Performance shoes
  • Children's shoes
  • Chart: Online Shoe Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 15 to 34
  • People aged 35 to 54
  • People aged 55 and over
  • Chart: Major Market Segmentation for the Online Shoe Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Online Shoe Sales

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Shoe Sales Industry

  • Industry Globalization
    Internet Services Australia 1 Pty Limited, Styletread Pty Limited,
  • Table: Internet Services Australia 1 Pty Limited - financial performance
  • Table: Styletread Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Shoe Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Shoe Sales Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A store that has a physical presence and location, as opposed to an online-only retailer that operates via a website.
  • Multichannel
  • A business that operates bricks-and-mortar stores and an associated online store.
  • Pure-Play
  • A business that operates exclusively online.
  • What Our Customers Say

    Why buy this report?

    The Online Shoe Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Shoe Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Shoe Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Shoe Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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