Game face: Product innovations are projected to boost revenue growth over the next five years

IBISWorld’s Online Perfume and Cosmetic Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Analysis & Industry Trends

The Online Perfume and Cosmetic Sales industry has shown robust growth over the past five years, primarily due to the increasing uptake of online shopping in Australia. Consumers are becoming more adept at and comfortable with online shopping, particularly as online shopping platforms become more secure and user-friendly. Perfume and cosmetics are well-suited to online shopping as they are pre-packaged goods that consumers generally know and trust. Industry revenue is expected to grow at an annualised 14.1% over the five years through 2016-17, to reach $297.4 million. As online shopping has already tapped into a range of market demographics, its uptake is beginning to plateau, which is forecast to result in more subdued growth of 5.1% over 2016-17...

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What is the Online Perfume and Cosmetic Sales industry?

The Online Perfume and Cosmetic Sales industry provides a range of products for customers. Products can be broadly divided into five main categories: skin care, fragrance, make-up and cosmetics, hair care, and bath and body products. Over the past five years, the constant rollout of new products or product line extensions has driven all product segments. The industry has also benefited from ongoing consumer health consciousness, which has led to increased spending on cosmetics, particularly for skincare and body products. The need for convenience, functionality and value for money has also characterised product sales in most product categories over the past five years...

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Products & Brands

Major products in this industry
Skincare products
Fragrance products
Make-up and cosmetics products
Hair-care products
Bath and body products
Other products
Examples of brands in this Industry
Adore Beauty

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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