Overview

Game face: Product innovations are projected to boost revenue growth over the next five years

IBISWorld’s Online Perfume and Cosmetic Sales market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • Men are spending more on cosmetics, influencing industry growth and product development

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    Industry Analysis & Industry Trends

    The Online Perfume and Cosmetic Sales industry has shown robust growth over the past five years, primarily due to the increasing uptake of online shopping in Australia. Consumers are becoming more adept at and comfortable with online shopping, particularly as online shopping platforms become more secure and user-friendly. Perfume and cosmetics are well-suited to online shopping as they are pre-packaged goods that consumers generally know and trust. Industry revenue is expected to grow at an annualised 14.1% over the five years through 2016-17, to reach $297.4 million. As online shopping has already tapped into a range of market demographics, its uptake is beginning to plateau, which is forecast to result in more subdued growth of 5.1% over 2016-17...

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    What is the Online Perfume and Cosmetic Sales industry?

    The industry is characterised by low market share concentration, with the four largest players expected to account for considerably less than 40% of the market in 2016-17. The online industry is relatively new, having been established less than two decades ago, following the increasing penetration of the internet and the development of broadband connections. The highly fragmented nature of the industry also contributes to its low market share concentration. Despite its major player status and significant customer base, Adore Beauty does not have a significant influence over the market, controlling less than 10% of the industry. The industry's market share concentration is expected to remain low over the next five years, as new websites will offset any growth of current participants...

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    Additional Insights for the Online Perfume and Cosmetic Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Perfume and Cosmetic Sales Industry are

  • Having a clear market position
  • Ability to control stock on hand
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Female population aged 18 and older and Demand from online shopping in the Online Perfume and Cosmetic Sales industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Skincare products
    Fragrance products
    Make-up and cosmetics products
    Hair-care products
    Bath and body products
    Other products
    Examples of brands in this Industry
    Adore Beauty

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Female population aged 18 and older
  • Demand from online shopping
  • Consumer sentiment index
  • Real household discretionary income
  • Demand from department stores
  • Demand from supermarkets and grocery stores

  • Current Performance
  • Participation and profit
  • Online shopping
  • Demand trends
  • Chart: Revenue Growth

  • Industry Outlook
  • Participation and profit
  • Male market
  • Increasing competition
  • Table: Online Perfume and Cosmetic Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Perfume and Cosmetic Sales Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Cosmetics, Perfume and Toiletries Manufacturing
  • Courier Pick-up and Delivery Services
  • Packaging Services
  • Telecommunications Services

  • Products & Services
  • Skincare products
  • Fragrance products
  • Make-up and cosmetics products
  • Hair-care products
  • Bath and body products
  • Other products
  • Chart: Online Perfume and Cosmetic Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 15 to 34
  • Consumers aged 35 to 54
  • Consumers aged 55 and over
  • Chart: Major Market Segmentation for the Online Perfume and Cosmetic Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Perfume and Cosmetic Sales

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Perfume and Cosmetic Sales Industry

  • Industry Globalization
    Major Companies
    Adore Beauty Pty Limited
  • Table: Adore Beauty Pty Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Perfume and Cosmetic Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Perfume and Cosmetic Sales Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Bricks-And-Mortar
  • A store that has a physical presence and location, as opposed to an online retailer.
  • Broadband
  • An alternative internet connection to dial-up that permits access to higher rates of data and greater bandwidth.
  • Cosmetic
  • A powder, lotion, lipstick or other treatment intended to restore or improve a person's appearance.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Perfume and Cosmetic Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Perfume and Cosmetic Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Perfume and Cosmetic Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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