Dollars and scents: Product innovation is forecast to increase revenue over the next five years

The Online Perfume and Cosmetic Sales industry has grown strongly over the past five years, primarily due to the increasing uptake of online shopping in Australia. Consumers are becoming more adept at and comfortable with online shopping, particularly as online shopping platforms become more secure and user-friendly. Perfume and cosmetics are well suited to online shopping as they are pre-packaged goods that consumers generally know and trust. Industry revenue is expected to grow at an annualised 10.5% over the five years through 2017-18, to $360.0 million. As online shopping has already tapped into a range of market demographics, its uptake is beginning to plateau, which is anticipated to result in slower growth of 8.2% in more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Perfume and cosmetics are suited to online shopping as they are typically small and pre-packaged
  • The entry of Sephora, the world’s largest cosmetic retailer, has heightened industry competition
  • The entry of new players will intensify internal industry competition and boost price competition
  • Industry Report - Starting a New Business Chapter

    The industry exhibits low barriers to entry, although this is increasing as the industry becomes more saturated. Participants do not need to own or rent offices and storefronts, which greatly reduces initial capital costs. The extent of capital expenditure requirements is computers, software, warehouse space and equipment.Access to suppliers and customers can present a barrier to new players. Established players usually have strong relationships with perfume and cosmetics suppliers. New players need to quickly find reliable suppliers to be able to compete. Furthermore, it may be difficult for new players to attract customers. Unl...purchase to read more.

    Additional Insights for the Online Perfume and Cosmetic Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Perfume and Cosmetic Sales Industry are

  • Having a clear market position
  • Ability to control stock on hand
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Female population aged 18 and older and Demand from online shopping in the Online Perfume and Cosmetic Sales industry impact industry performance..

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    What's in this report

    What is the Online Perfume and Cosmetic Sales Industry?

    Industry operators sell perfume and cosmetic products. Industry participants are either online-only retailers or bricks-and-mortar stores that have online operations. The industry includes online sales generated by department stores and other non-specialist retailers.

    Industry Products
  • Skincare products
  • Fragrance products
  • Make-up and cosmetics products
  • Hair-care products
  • Bath and body products
  • Other products
  • Industry Activities
  • Online skincare sales
  • Online fragrance sales
  • Online cosmetic sales
  • Online hair-care sales
  • Online bath and body product sales
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Female population aged 18 and older
  • Demand from online shopping
  • Consumer sentiment index
  • Real household discretionary income
  • Demand from department stores
  • Demand from supermarkets and grocery stores

  • Current Performance
  • Participation and profit
  • Online shopping
  • Demand trends
  • Chart: Revenue Growth

  • Industry Outlook
  • Participation and profit
  • Male market
  • Increasing competition
  • Table: Online Perfume and Cosmetic Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Perfume and Cosmetic Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Cosmetics, Perfume and Toiletries Manufacturing
  • Courier Pick-up and Delivery Services
  • Packaging Services
  • Telecommunications Services

  • Products & Services
  • Skincare products
  • Fragrance products
  • Make-up and cosmetics products
  • Hair-care products
  • Bath and body products
  • Other products
  • Chart: Online Perfume and Cosmetic Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 15 to 34
  • Consumers aged 35 to 54
  • Consumers aged 55 and over
  • Chart: Major Market Segmentation for the Online Perfume and Cosmetic Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation and other expenses
  • Chart: Cost Structure Benchmarking – Sector vs Online Perfume and Cosmetic Sales

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Perfume and Cosmetic Sales Industry

  • Industry Globalization
    Adore Beauty Pty Limited, Salu Australia Pty Ltd,
  • Table: Adore Beauty Pty Limited - financial performance
  • Table: Salu Australia Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Perfume and Cosmetic Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Perfume and Cosmetic Sales Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A store that has a physical presence and location, as opposed to an online retailer.
  • Broadband
  • An alternative internet connection to dial-up that permits access to higher rates of data and greater bandwidth.
  • Cosmetic
  • A powder, lotion, lipstick or other treatment intended to restore or improve a person's appearance.
  • Digital Brands
  • Brands developed through a combination of internet branding and digital marketing.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Perfume and Cosmetic Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Perfume and Cosmetic Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Perfume and Cosmetic Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Perfume and Cosmetic Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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