Game face: Product innovations are projected to boost revenue growth over the next five years

IBISWorld’s Online Perfume and Cosmetic Sales market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Analysis & Industry Trends

The Online Perfume and Cosmetic Sales industry has shown robust growth over the past five years, primarily due to the increasing uptake of online shopping in Australia. Consumers are becoming more adept at and comfortable with online shopping, particularly as online shopping platforms become more secure and user-friendly. Perfume and cosmetics are well-suited to online shopping as they are pre-packaged goods that consumers generally know and trust. Industry revenue is expected to grow at an annualised 14.1% over the five years through 2016-17, to reach $297.4 million. As online shopping has already tapped into a range of market demographics, its uptake is beginning to plateau, which is forecast to result in more subdued growth of 5.1% over 2016-17...

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What is the Online Perfume and Cosmetic Sales industry?

The Online Perfume and Cosmetic Sales industry has grown strongly over the past five years as consumers have rapidly taken up online shopping. Ecommerce has gained acceptance as consumers have felt more comfortable shopping online, and the strong performance of established industry players has driven large-scale, bricks-and-mortar chains to enter the industry. New online pure-play retailers have established operations as Australian consumers have increasingly used the internet to access cosmetics advice, reviews, hard-to-find brands and beauty bargains.

Positive economic conditions, new product innovations and a wider demographic consumer base have benefited the industry. Industry revenue is forecast to grow by an annualised 14.1% o...

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Products & Brands

Major products in this industry
Skincare products
Fragrance products
Make-up and cosmetics products
Hair-care products
Bath and body products
Other products
Examples of brands in this Industry
Adore Beauty

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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