Online Perfume and Cosmetic Sales in Australia - Market Research Report

Online Perfume and Cosmetic Sales industry trends (2014-2019)

poll Average industry growth 2014–2019: 16.8%

The Online Perfume and Cosmetic Sales industry has grown strongly over the past five years, primarily due to the increasing uptake of online shopping in Australia. Consumers are becoming more adept at and comfortable with online shopping, particularly as online shopping platforms become more secure and user-friendly. Perfume and cosmetics are well suited to online shopping as they are pre-packaged goods, with brands that consumers generally know and trust. Industry revenue is expected to grow at an annualised 14.5% over the five years through 2019-20, to $1.1 billion. This includes anticipated growth of 6.4% in the current year. Strong growth in online shopping has driven many bricks-and-mortar operators to establish a complementary online presence...
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Online Perfume and Cosmetic Sales industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Online Perfume and Cosmetic Sales industry is projected to continue growing at a strong rate over the next five years. While the uptake of online shopping is anticipated to slow as many consumers already shop online, some markets remain untapped, Consumers are therefore anticipated to increasingly move away from bricks-and-mortar retailers and towards online retailers. In response, large bricks-and-mortar chains will likely increase their online offerings to limit declines in sales from their physical storefronts, while new pure-play operators will continue to enter the expanding industry. Other pure-players may instead open physical stores to complement their online business, as a growing number of operators become omnichannel retailers. Consum...
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Online Perfume and Cosmetic Sales industry statistics

  • attach_money Market Size: $1bn
  • business Number of Businesses: 1,539
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 4,234

Biggest companies in the Online Perfume and Cosmetic Sales industry

The companies holding the largest market share in the Online Perfume and Cosmetic Sales in Australia industry include Adore Beauty Pty Limited.

  • pie_chart Adore Beauty Pty Limited Market Share: x.x%
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What is Online Perfume and Cosmetic Sales industry?

Industry Definition

Industry operators sell perfume and cosmetic products. Industry participants are either online-only retailers or bricks-and-mortar stores that have online operations. The industry includes online sales generated by department stores and other non-specialist retailers.

Industry Products and Services

  • Skincare products
  • Fragrance products
  • Make-up and cosmetics products
  • Hair-care products
  • Bath and body products
  • Other products

Industry Activities

  • Online skincare sales
  • Online fragrance sales
  • Online cosmetic sales
  • Online hair-care sales
  • Online bath and body product sales

Market research report - table of contents

Industry Definition

Industry operators sell perfume and cosmetic products. Industry participants are either online-only retailers or bricks-and-mortar stores that have online operations. The industry includes online sales generated by department stores and other non-specialist retailers.

Main Activities

  • Online skincare sales
  • Online fragrance sales
  • Online cosmetic sales
  • Online hair-care sales
  • Online bath and body product sales

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Online perfume and cosmetic sales tend to be heavily weighted towards women, as they generate greater demand for cosmetics than males. When the adult fema...
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Female population aged 18 and older
Demand from online shopping
Consumer sentiment index
Real household discretionary income

Current Performance

Online shopping
Demand trends
 Chart: Revenue Growth

Industry Outlook

Male market
Increasing competition
 Table: Online Perfume and Cosmetic Sales in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Perfume and Cosmetic Sales in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Cosmetics, Perfume and Toiletries Manufacturing in Australia
Packaging Services in Australia
Telecommunications Services in Australia
Courier Pick-up and Delivery Services in Australia



Products & Services

The Online Perfume and Cosmetic Sales industry provides a range of products for customers. Products can be broadly divided into five main categories: skin...
Consumers aged 35 to 54
Consumers aged 55 and over




Demand Determinants

The online retail sector has displayed strong growth over the past five years. Consumers are increasingly using the internet for retail purchases, due to ...
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Major Markets

Consumers aged 35 to 54
Consumers aged 55 and over





 Chart: Major Market Segmentation for the Online Perfume and Cosmetic Sales in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The industry is characterised by low market share concentration, with the four largest players expected to account for considerably less than 40% of the m...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Perfume and Cosmetic Sales in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Perfume and Cosmetic Sales in Australia - Market Research Report Industry

Industry Globalization

Adore Beauty Pty Limited was established in 2000, and is one of Australia's largest online beauty companies. Stocking over 200 cosmetic brands and more th...
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Adore Beauty

 Table: Adore Beauty - financial performance

Capital Intensity

The industry has moderate capital intensity, which is similar to other online retail industries. For every dollar spent on capital, $5.80 is spent on wage...
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 Chart: Level of Capital Intensity for the Online Perfume and Cosmetic Sales in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Perfume and Cosmetic Sales in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

BRICKS-AND-MORTAR

BROADBAND

COSMETIC

DIGITAL BRANDS

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Perfume and Cosmetic Sales industry?

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This report on Online Perfume and Cosmetic Sales in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Perfume and Cosmetic Sales in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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