Frozen solid: Rising household formation has supported demand for refrigerators and freezers

The Online Large Appliance Sales industry has performed strongly over the past five years. Australian consumers have become increasingly comfortable with purchasing products, particularly big-ticket items such as refrigerators, freezers and other large appliances online. Steadily rising household numbers and an overall increase in capital expenditure on residential homes have supported demand for large appliances. Households have also been more willing to upgrade existing appliances and purchase new equipment online. Weak growth in discretionary income has been constraining demand for industry products. However, this trend has also encouraged more consumers to shop online in search of bargains, instead of shopping in physical bricks-and-mortar stores...read more.

Industry Statistics & Market Size
Revenue
$973m
Annual Growth 14-19
14.1%
Forecast Growth 19-24
Profit
Employment
2,497
Businesses
229

Industry Threats & Opportunities

  • Online shopping platforms have become increasingly popular, supporting strong revenue growth
  • Large appliances are typically low-margin products, as they tend to be uniform
  • More firms will enter the industry to benefit from a lucrative online trading landscape
  • Industry Report - Industry Key Buyers Chapter

    The Online Large Appliance Sales industry exhibits moderate market share concentration, which has risen over the past five years. The industry's four largest operators are expected to account for slightly over 60% of industry revenue in the current year. The industry is highly competitive, as online retailers compete heavily on price and service quality. Firms seeking to increase their market share generally need to set up extensive distribution networks and online sales platforms, which can be prohibitive. These factors have limited the industry's market share concentration over the past five years.Market share concentration has increased over the past five years due to the greater economies of scale and marketing power of the larger players. Pur...purchase to read more.

    Additional Insights for the Online Large Appliance Sales Industry

    IBISWorld has determined the most important Key Success Factors for the Online Large Appliance Sales are:

  • Provision of superior after sales service
  • Having a good reputation
  • Having marketing expertise
  • IBISWorld analysts also discuss how external factors such as Internet subscribers and Capital expenditure on private dwellings in the Online Large Appliance Sales industry impact industry performance..

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    What's in this report

    What is the Online Large Appliance Sales Industry?

    Industry companies sell a range of large appliances such as refrigerators, ovens, cooktops, range hoods, dishwashers, freezers, washing machines and dryers through the internet. The industry includes both online-only operators and bricks-and-mortar stores that have an online presence.

    Industry Products
  • Fridges and freezers
  • Dishwashers
  • Cooking appliances
  • Laundry appliances
  • Industry Activities
  • Online refrigerator retailing
  • Online oven retailing
  • Online cooktop retailing
  • Online range hood retailing
  • Online dishwasher retailing
  • Online freezer retailing
  • Online washing machine retailing
  • Online dryer retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Internet subscribers
  • Capital expenditure on private dwellings
  • Number of households
  • Real household discretionary income
  • Consumer sentiment index

  • Current Performance
  • Revenue
  • Profitability
  • Online popularity
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Rising competition
  • Expanding customer base
  • Table: Online Large Appliance Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Large Appliance Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Courier Pick-up and Delivery Services
  • General Warehousing and Cold Storage
  • Household Appliance Manufacturing
  • Household Appliance Wholesaling

  • Products & Services
  • Fridges and freezers
  • Cooking appliances
  • Laundry appliances
  • Dishwashers
  • Chart: Online Large Appliance Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 45 and over
  • Consumers aged 35 to 44
  • Consumers aged 25 to 34
  • Consumers aged under 25
  • Chart: Major Market Segmentation for the Online Large Appliance Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Large Appliance Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Large Appliance Sales Industry

  • Industry Globalization
    Winning Appliances Pty Ltd, JB Hi-Fi Limited, Kogan.com Limited,
  • Table: Winning Appliances Pty Ltd - financial performance
  • Table: JB Hi-Fi Limited - financial performance
  • Table: Kogan.com Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Large Appliance Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Large Appliance Sales Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Marketing (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Bricks-And-Mortar Store
  • A retail location that has a physical presence.
  • Click-And-Collect
  • A system where customers can buy products from an online store and then collect them from a bricks-and-mortar location.
  • Pure-Play Retailer
  • A retailer that operates solely online and does not have a physical presence.
  • Range Hood
  • A device containing a mechanical fan that hangs above a stove or cooktop.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Large Appliance Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Large Appliance Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Large Appliance Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Large Appliance Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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