Watch out: Concerns around counterfeit items sold online represent an ongoing challenge

The Online Jewellery and Watch Sales industry has grown strongly over the past five years, mirroring the fortunes of the broader online shopping sector. Industry revenue is expected to rise by an annualised 13.4% over the five years through 2017-18, to $130.8 million. Consumers have been drawn to the convenience and lower prices offered by online retailers, while industry players have drawn higher margins due to lower rental and labour costs. However, industry companies face potentially higher costs in terms of logistics, warehousing and supply chain management. Industry operators mostly comprise existing brands with bricks-and-mortar stores, or authorised resellers that have shifted online or established an online presence to complement their existing more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • Uptake of online jewellery sales has been particularly strong for fashion jewellery products
  • Consumers are more likely to purchase fine jewellery items from bricks-and-mortar stores
  • Consumer concerns regarding counterfeit items will be an ongoing challenge for the industry
  • Industry Report - Industry Products Chapter

    Industry goods may be broadly segmented into fashion jewellery, diamond and other fine jewellery, precious metal jewellery, and watches.Fashion jewelleryFashion jewellery products are made from inexpensive materials such as non-precious metals, stones, glass, plastic or wood. These pieces are significantly cheaper than other industry products and do not carry the authenticity concerns associated with more expensive jewellery and watch items. Fashion jewellery has increased as a proportion of revenue over the past five years. Uptake of online shopping for fashion jewellery has been significantly higher than fine jewellery, due to the wider range of designs and brands, along with its lower pricepoint. Con...purchase to read more.

    Additional Insights for the Online Jewellery and Watch Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Jewellery and Watch Sales Industry are

  • Having a wide and expanding product range
  • Ability to control stock on hand
  • A clear market position
  • IBISWorld analysts also discuss how external factors such as Consumer sentiment index and Real household discretionary income in the Online Jewellery and Watch Sales industry impact industry performance..

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    What's in this report

    What is the Online Jewellery and Watch Sales Industry?

    Industry operators sell fine jewellery, fashion jewellery and watches online. Industry operators include online-only retailers and bricks-and-mortar stores with an online presence.

    Industry Products
  • Fashion jewellery
  • Diamond and other fine jewellery
  • Precious metal jewellery
  • Watches
  • Industry Activities
  • Online watch retailing
  • Online fine jewellery retailing
  • Online fashion jewellery retailing
  • Online precious stones retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer sentiment index
  • Real household discretionary income
  • Internet connections
  • Domestic price of gold
  • World price of silver

  • Current Performance
  • Rising internet use
  • Jewellery trends
  • Rising competition
  • Wages and marketing
  • Chart: Revenue Growth

  • Industry Outlook
  • Fakes and frauds
  • Bricks-and-mortar stores
  • Mobile trends
  • Enterprises and wages
  • Table: Online Jewellery and Watch Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Jewellery and Watch Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Computer System Design Services
  • Jewellery and Watch Wholesaling
  • Jewellery Manufacturing

  • Products & Services
  • Fashion jewellery
  • Precious metal jewellery
  • Diamond and other fine jewellery
  • Watches
  • Chart: Online Jewellery and Watch Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Fourth and third household income quintiles
  • Second and lowest household income quintiles
  • Highest household income quintile
  • Chart: Major Market Segmentation for the Online Jewellery and Watch Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Jewellery and Watch Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Jewellery and Watch Sales Industry

  • Industry Globalization
    Michael Hill International Limited,
  • Table: Michael Hill International Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Jewellery and Watch Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Jewellery and Watch Sales Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Badging Program
  • A program which validates that a product or service has met the predetermined level of quality requirements.
  • Search Algorithm
  • A computer algorithm used in finding items with specified properties among a collection of items which are coded into a computer program.
  • Search Engine Marketing
  • A form of internet-based marketing which involves the promotion of websites by enhancing their prominence in search engine results pages, primarily via paid advertising.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Jewellery and Watch Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Jewellery and Watch Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Jewellery and Watch Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Jewellery and Watch Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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