Online Household Furniture Sales in Australia - Market Research Report

Online Household Furniture Sales industry trends (2014-2019)

poll Average industry growth 2014–2019: 14.3%

The widespread acceptance of internet shopping has contributed to rapid revenue growth for the Online Household Furniture Sales industry over the past five years. Lower prices, the ability to conveniently compare products and increased transaction security have aided industry sales. Industry revenue is expected to rise by an annualised 14.3% over the five years through 2018-19, to $601.1 million. This includes growth of 7.8% in the current year. The industry has performed well, as Australians have increasingly used the internet to purchase household furniture. Pure-play furniture retailers have a cost advantage over traditional retailers. Online retailers do not need to maintain a large floor space to display products, which reduces operating costs....
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Online Household Furniture Sales industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Revenue for the Online Household Furniture Sales industry is forecast to continue growing strongly over the next five years. Growing consumer acceptance of online shopping, coupled with a further increase in internet connections, is forecast to contribute to industry revenue growth. However, increased price competition due to the entry of new players is projected to diminish industry profit over the period. Industry revenue is forecast to expand at an annualised X.X% over the five years through XXX-XX, to $XX.X million. Discretionary income growth and continued demand from house construction are also anticipated to boost industry revenue. The industry is projected to maintain its cost advantages, which may help operators take market share from tradit...
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Online Household Furniture Sales industry statistics

  • attach_money Market Size: $601m
  • business Number of Businesses: 256
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 876

Biggest companies in the Online Household Furniture Sales industry

The companies holding the largest market share in the Online Household Furniture Sales in Australia industry include Temple & Webster Group Ltd and Greenlit Brands Pty Ltd.

  • pie_chart Temple & Webster Group Ltd Market Share: x.x%
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  • pie_chart Greenlit Brands Pty Ltd Market Share: x.x%
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What is Online Household Furniture Sales industry?

Industry Definition

Industry companies retail a range of new indoor and outdoor home furniture, such as couches, beds, tables and chairs through the internet. Industry operators typically purchase goods from domestic and international manufacturers and wholesalers, and sell them online to the public.

Industry Products and Services

  • Lounge and dining room furniture
  • Other furniture
  • Bedroom furniture
  • Outdoor furniture
  • All Others

Industry Activities

  • Online sale of lounge furniture
  • Online sale of dining room furniture
  • Online sale of bedroom furniture
  • Online sale of outdoor furniture

Market research report - table of contents

Industry Definition

Industry companies retail a range of new indoor and outdoor home furniture, such as couches, beds, tables and chairs through the internet. Industry operators typically purchase goods from domestic and international manufacturers and wholesalers, and sell them online to the public.

Main Activities

  • Online sale of lounge furniture
  • Online sale of dining room furniture
  • Online sale of bedroom furniture
  • Online sale of outdoor furniture

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Consumer sentiment trends affect retail spending and consumer demand for furniture. Declines in consumer sentiment generally coincide with reduced demand ...
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Consumer sentiment index
Demand from house construction
Demand from online shopping
Internet subscribers

Current Performance

Online shopping acceptance
Pure-play approach
Shifting retail structure
 Chart: Revenue Growth

Industry Outlook

Online shopping acceptance
Pure-play approach
Demand factors
 Table: Online Household Furniture Sales in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Household Furniture Sales in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Wooden Furniture and Upholstered Seat Manufacturing in Australia
Metal Furniture Manufacturing in Australia
Mattress Manufacturing in Australia
Wicker and Fibreglass Furniture Manufacturing in Australia
Furniture and Floor Covering Wholesaling in Australia
Internet Service Providers in Australia
Computer and Software Retailing in Australia

Products & Services

The Online Household Furniture Sales industry retails a range of furniture products online. Industry products are segmented by furniture function. The rel...
People aged 15 to 34
People aged 55 and over




Demand Determinants

Furniture is typically regarded as a big-ticket item, which suggests that a range of factors drive demand, including income, interest rate fluctuations, a...
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Major Markets

People aged 15 to 34
People aged 55 and over





 Chart: Major Market Segmentation for the Online Household Furniture Sales in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Household Furniture Sales industry exhibits low market share concentration. The industry includes many small operators that operate in niche ar...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Household Furniture Sales in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Household Furniture Sales in Australia - Market Research Report Industry

Industry Globalization

Temple & Webster Group Ltd is Australia's largest online homewares store. Established in late 2011, the company initially operated as an online flash-sale...
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Temple & Webster

 Table: Temple & Webster - financial performance

Greenlit Brands

 Table: Greenlit Brands - financial performance

Capital Intensity

The Online Household Furniture Sales industry exhibits moderate capital intensity. For every dollar spent on capital costs, $3.01 is spent on wages. The i...
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 Chart: Level of Capital Intensity for the Online Household Furniture Sales in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Household Furniture Sales in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Online Household Furniture Sales in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Household Furniture Sales in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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