Online Home Furnishing Sales in Australia - Market Research Report

Online Home Furnishing Sales industry trends (2014-2019)

poll Average industry growth 2014–2019: 4.4%

Operators in the Online Home Furnishing Sales industry retail a range of home textile and furnishing products online. Products include manchester, curtains, blinds, floor coverings and decorative accessories. Home furnishing products are typically sold in conjunction with other housewares, such as furniture and kitchenware. Growth in pure-play online furniture retailers has therefore supported online home furnishing sales, as many consumers purchase home furnishing items to complement big-ticket furniture purchases. The industry has grown strongly over the past five years due to greater acceptance of online shopping among Australian consumers, and the entry of traditional bricks-and-mortar retailers into the industry. Overall, industry revenue is exp...
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Online Home Furnishing Sales industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Online Home Furnishing Sales industry is forecast to continue growing over the next five years. Traditional bricks-and-mortar retailers are anticipated to continue expanding into the online space, as they compete for consumer spending by diversifying their sales platforms. This trend is likely to support revenue growth. Furthermore, the growing acceptance of online shopping and a projected rise in the number of households are anticipated to support the industry's performance. Industry revenue is forecast to grow at an annualised X.X% over the five years through XXX-XX, to $XX.X million. Online expansion Online connectivity is projected to continue rising over the next five years in line with the expected completion of the National Broadband Net...
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Online Home Furnishing Sales industry statistics

  • attach_money Market Size: $109m
  • business Number of Businesses: 140
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 333

Biggest companies in the Online Home Furnishing Sales industry

The companies holding the largest market share in the Online Home Furnishing Sales in Australia industry include Temple & Webster Group Ltd, Spotlight Group Holdings Pty Ltd and Harvey Norman Holdings Ltd.

  • pie_chart Temple & Webster Group Ltd Market Share: x.x%
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  • pie_chart Spotlight Group Holdings Pty Ltd Market Share: x.x%
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  • pie_chart Harvey Norman Holdings Ltd Market Share: x.x%
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What is Online Home Furnishing Sales industry?

Industry Definition

Industry operators retail home furnishing goods online. Products include manchester, curtains, draperies, blinds, shades and decorative accessories. Merchandise is purchased from domestic and international manufacturers and wholesalers, and then onsold to the public. Industry operators are either pure-play online retailers or the online operations of bricks-and-mortar stores. This industry excludes furniture sales.

Industry Products and Services

  • Bed linen
  • Window coverings
  • Floor rugs, mats and matting
  • Other home textile products
  • Home decor

Industry Activities

  • Retailing curtains, draperies and blinds
  • Retailing home decorative accessories
  • Retailing textile products
  • Retailing functional furnishings
  • Retailing manchester

Market research report - table of contents

Industry Definition

Industry operators retail home furnishing goods online. Products include manchester, curtains, draperies, blinds, shades and decorative accessories. Merchandise is purchased from domestic and international manufacturers and wholesalers, and then onsold to the public. Industry operators are either pure-play online retailers or the online operations of bricks-and-mortar stores. This industry excludes furniture sales.

Main Activities

  • Retailing curtains, draperies and blinds
  • Retailing home decorative accessories
  • Retailing textile products
  • Retailing functional furnishings
  • Retailing manchester

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Consumer sentiment measures consumers' confidence in the economy and their own financial situation. Consumers are more likely to spend on home furnishings...
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Consumer sentiment index
Internet subscribers
Number of households
Real household discretionary income

Current Performance

Product offerings
Organic growth
 Chart: Revenue Growth

Industry Outlook

Intensifying competition
Innovation
 Table: Online Home Furnishing Sales in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Home Furnishing Sales in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Carpet and Textile Floor Covering Manufacturing in Australia
Textile Product Wholesaling in Australia
Furniture and Floor Covering Wholesaling in Australia
Courier Pick-up and Delivery Services in Australia



Products & Services

Industry operators stock a range of home textile and furnishing products. These products can be broadly categorised into five segments: home decor; bed li...
Consumers aged 35 to 44
Consumers aged 45 to 55
Consumers aged 25 to 34
Consumers aged 15 to 24


Demand Determinants

Demand for online home furnishings is affected by the general rise of online shopping, consumer expenditure patterns and pricing strategies. Uptake of on...
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Major Markets

Consumers aged 35 to 44
Consumers aged 45 to 55
Consumers aged 25 to 34
Consumers aged 15 to 24



 Chart: Major Market Segmentation for the Online Home Furnishing Sales in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Home Furnishing Sales industry has a medium level of market share concentration, with the four largest firms accounting for over 40% of industr...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Home Furnishing Sales in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Home Furnishing Sales in Australia - Market Research Report Industry

Industry Globalization

Temple & Webster Group Ltd is a publicly listed online retailer that specialises in home furniture and furnishings. Established in 2011, the firm operates...
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Temple & Webster

 Table: Temple & Webster - financial performance

Spotlight Group Holdings

 Table: Spotlight Group Holdings - financial performance

Harvey Norman

 Table: Harvey Norman - financial performance

Capital Intensity

The Online Home Furnishing Sales industry has low capital intensity. For every dollar spent on capital, an estimated $27.83 is allocated to wages. Online ...
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 Chart: Level of Capital Intensity for the Online Home Furnishing Sales in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Home Furnishing Sales in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Home Furnishing Sales industry?

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This report on Online Home Furnishing Sales in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Home Furnishing Sales in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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