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The Online Home Furnishing Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Analysis & Industry Trends

Operators in the Online Home Furnishing Sales industry retail a range of home textile and furnishing products online, including manchester, curtains, blinds, floor coverings and decorative accessories. Home furnishing products are typically sold in conjunction with other housewares, such as furniture and kitchenware. Growth in pure-play online furniture retailers has supported online home furnishing sales, as many consumers purchase home furnishing items to supplement big-ticket purchases such as furniture. The Online Home Furnishing Sales industry has grown strongly over the past five years...

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What is the Online Home Furnishing Sales industry?

The Online Home Furnishing Sales industry has grown strongly over the past five years. Industry revenue is expected to rise at an annualised 10.3% over the five years through 2016-17, to reach $286.5 million. The industry's expansion has largely been driven by increased online connectivity and greater acceptance of online shopping among consumers. Stellar growth has also been aided by higher discretionary incomes and growth in household formation. These trends are expected to contribute to revenue growth of 5.2% in 2016-17.

Business models

Industry operators sell a diverse and expanding range of home furnishing products. As there are no dominant suppliers of home furnishing products, it is typically difficult for firms to establish significant economies of scale. The...

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Additional Insights for the Online Home Furnishing Sales Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Home Furnishing Sales Industry are

  • Ability to bypass the middleman
  • Attractive product presentation
  • Supply contracts in place for key products
  • IBISWorld analysts also discuss how external factors such as Consumer sentiment index and Internet connections in the Online Home Furnishing Sales industry impact industry performance..

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    New Zealand Special Report

    Products & Brands

    Major products in this industry
    Bed linen
    Window coverings
    Floor rugs, mats and matting
    Other home textile products
    Home decor
    Examples of brands in this Industry
    Milan Direct
    Temple & Webster

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Consumer sentiment index
  • Internet connections
  • Number of households
  • Real household discretionary income
  • Trade-weighted index

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Online Home Furnishing Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Home Furnishing Sales Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Carpet and Textile Floor Covering Manufacturing
  • Courier Pick-up and Delivery Services
  • Furniture and Floor Covering Wholesaling
  • Textile Product Wholesaling

  • Products & Services
  • Home decor
  • Bed linen
  • Other home textile products
  • Window coverings
  • Floor rugs, mats and matting
  • Chart: Online Home Furnishing Sales Industry Products and Services Segmentation

  • Demand Determinants
  • Uptake of online shopping
  • Discretionary income and consumer sentiment
  • Pricing and discounting

  • Major Markets
  • Consumers aged 35 to 44
  • Consumers aged 25 to 34
  • Consumers aged 45 to 55
  • Consumers aged 55 and older
  • Consumers aged 15 to 24
  • Chart: Major Market Segmentation for the Online Home Furnishing Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Distribution
  • Marketing
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Home Furnishing Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Home Furnishing Sales Industry

  • Industry Globalization
    Major Companies
    Temple & Webster Group Ltd
  • Table: Temple & Webster Group Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Home Furnishing Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Home Furnishing Sales Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Big-Box Retailer
  • A retail store characterised by its sheer size and large range of products, including electronics, household goods and other consumer products.
  • Omni-Channel
  • Multi-channel retailing that promotes a consistent and seamless consumer shopping experience across different shopping channels by integrating the online and physical store network.
  • Pure Play
  • An online retailer that operates only in the online space and maintains no physical store presence.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Home Furnishing Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Home Furnishing Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Home Furnishing Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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