Manchester, united: Market concentration is rising as bricks-and-mortar giants enter the industry

Operators in the Online Home Furnishing Sales industry retail a range of home textile and furnishing products online. Products include manchester, curtains, blinds, floor coverings and decorative accessories. Home furnishing products are typically sold in conjunction with other housewares, such as furniture and kitchenware. Growth in pure-play online furniture retailers has therefore supported online home furnishing sales, as many consumers purchase home furnishing items to complement big-ticket furniture purchases. The industry has grown strongly over the past five years due to the increased acceptance of online shopping among Australian consumers, the diversity and expansion of its product range, and the entry of traditional bricks-and-mortar retailers into the industry...read more.

Industry Statistics & Market Size
Revenue
$112m
Annual Growth 14-19
5.6%
Forecast Growth 19-24
Profit
Employment
333
Businesses
90

Industry Threats & Opportunities

  • Greater internet connectivity and a rising acceptance of online shopping have supported growth
  • Many industry players provide home furnishing products to complement other product ranges
  • The expansion of bricks-and-mortar stores into the online space will support revenue growth
  • Industry Report - Industry Analysis Chapter

    The Online Home Furnishing Sales industry has grown strongly over the past five years. Industry revenue is expected to rise at an annualised 5.6% over the five years through 2018-19, to $111.8 million. This includes a forecast 6.5% rise in 2018-19. The industry’s expansion has largely been driven by increased online connectivity, a greater acceptance of online shopping among consumers and growth in housing formation. However, falling discretionary incomes have constrained the industry’s pace of expansion, as some consumers have opted to purchase cheaper items or forgo industry purchases entirely.Business structureIndustry operators sell a diverse and expanding range of home furnishing products. How...purchase to read more.

    Additional Insights for the Online Home Furnishing Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Home Furnishing Sales Industry are

  • Having links with suppliers
  • Attractive product presentation
  • Supply contracts in place for key inputs
  • IBISWorld analysts also discuss how external factors such as Consumer sentiment index and Internet connections in the Online Home Furnishing Sales industry impact industry performance..

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    What's in this report

    What is the Online Home Furnishing Sales Industry?

    Industry operators retail home furnishing goods online. Products include manchester, curtains, draperies, blinds, shades and decorative accessories. Merchandise is purchased from domestic and international manufacturers and wholesalers, and then onsold to the public. Industry operators are either pure-play online retailers or the online operations of bricks-and-mortar stores. This industry excludes furniture sales.

    Industry Products
  • Bed linen
  • Window coverings
  • Floor rugs, mats and matting
  • Other home textile products
  • Home decor
  • Industry Activities
  • Retailing curtains, draperies and blinds
  • Retailing home decorative accessories
  • Retailing textile products
  • Retailing functional furnishings
  • Retailing manchester
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer sentiment index
  • Internet connections
  • Number of households
  • Real household discretionary income
  • Trade-weighted index

  • Current Performance
  • Business structure
  • Product offerings
  • Organic growth
  • Chart: Revenue Growth

  • Industry Outlook
  • Online expansion
  • Intensifying competition
  • Innovation
  • Table: Online Home Furnishing Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Home Furnishing Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Carpet and Textile Floor Covering Manufacturing
  • Courier Pick-up and Delivery Services
  • Furniture and Floor Covering Wholesaling
  • Textile Product Wholesaling

  • Products & Services
  • Floor rugs, mats and matting
  • Bed linen
  • Home decor
  • Window coverings
  • Other home textile products
  • Chart: Online Home Furnishing Sales Industry Products and Services Segmentation

  • Demand Determinants
  • Uptake of online shopping
  • Discretionary income and consumer sentiment
  • Pricing and discounting

  • Major Markets
  • Consumers aged 55 and older
  • Consumers aged 35 to 44
  • Consumers aged 45 to 55
  • Consumers aged 25 to 34
  • Consumers aged 15 to 24
  • Chart: Major Market Segmentation for the Online Home Furnishing Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Home Furnishing Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Home Furnishing Sales Industry

  • Industry Globalization
    Temple & Webster Group Ltd, Spotlight Group Holdings Pty Ltd, Harvey Norman Holdings Ltd,
  • Table: Temple & Webster Group Ltd - financial performance
  • Table: Spotlight Group Holdings Pty Ltd - financial performance
  • Table: Harvey Norman Holdings Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Home Furnishing Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Home Furnishing Sales Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Big-Box Retailer
  • A large retail store characterised by its extensive range of products, including electronics, household goods and other consumer products.
  • Multi-Channel
  • A retailer that has both a physical and online market presence.
  • Omni-Channel
  • Multi-channel retailing that promotes a consistent and seamless consumer shopping experience across different shopping channels by integrating the online and physical store network.
  • Pure-Play
  • An online retailer that operates only in the online space and maintains no physical store presence.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Home Furnishing Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Home Furnishing Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Home Furnishing Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Home Furnishing Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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