Pampered: Rising discretionary income and premiumisation trends have boosted revenue

The Online Pet Food and Pet Supply Sales industry is gradually changing as it gains traction in the wider Australian pet-care sector. While the industry includes many small niche players selling specialist pet products, larger pure-play online pet-care companies are emerging. At the same time, national pet-care chains are launching complementary ecommerce platforms and transitioning into clicks-and-mortar operations. Pet food sales are an important part of the industry. More Australian consumers are purchasing everyday goods online, and the industry is catering for this more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • The growing tendency to treat pets as family members has underpinned industry revenue growth
  • Many industry firms have been using third-party platforms like eBay to sell their products
  • Home deliveries will boost online pet food sales due to pet food’s bulky nature
  • Industry Report - Industry Key Buyers Chapter

    The structure of the industry is changing as players such as Pet Circle, My Pet Warehouse and Greencross (Petbarn) continue to grow their market share. Each of these players operates under a different business model (pure-play online pet retailer, multi-channel retailer and integrated pet-care provider) and each has plans to dominate the online pet supplies market. These three players are expected to account for just over 70% of industry revenue in 2018-19, as they capitalise on the industry's growth opportunities to grow their market share. This high level of concentration is despite the existence of numerous niche and small players providing specialised pet products...purchase to read more.

    Additional Insights for the Online Pet Food and Pet Supply Sales Industry

    IBISWorld has determined the most important Key Success Factors for the Online Pet Food and Pet Supply Sales are:

  • Ability to quickly adopt new technology
  • Provision of superior after-sales service
  • Ability to control stock on hand
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Demand from supermarkets and grocery stores in the Online Pet Food and Pet Supply Sales industry impact industry performance..

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    What's in this report

    What is the Online Pet Food and Pet Supply Sales Industry?

    The industry includes online pet supply stores that retail pet food and supplies via the internet. Industry operators sell a range of products including pet food, pet products and accessories, and pet healthcare products. The industry includes pure-play pet food and care retailers, along with bricks-and-mortar pet stores with online operations.

    Industry Products
  • Durable pet products and accessories
  • Pet healthcare products
  • Pet food and treats
  • Industry Activities
  • Online sale of pet food
  • Online sale of pet accessories
  • Online sale of pet toys
  • Online sale of animal healthcare products
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Demand from supermarkets and grocery stores
  • Internet subscribers
  • Number of veterinarians
  • Consumer sentiment index

  • Current Performance
  • Industry structure
  • The range of sellers
  • Pet spending online
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry dynamics
  • Changing pet-care channels
  • Table: Online Pet Food and Pet Supply Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Pet Food and Pet Supply Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Prepared Animal and Bird Feed Manufacturing

  • Products & Services
  • Pet food and treats
  • Pet healthcare products
  • Durable pet products and accessories
  • Chart: Online Pet Food and Pet Supply Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Pet owners aged 35 to 44
  • Pet owners aged 45 to 54
  • Pet owners aged 25 to 34
  • Pet owners aged 55 and over
  • Pet owners aged 18 to 24
  • Chart: Major Market Segmentation for the Online Pet Food and Pet Supply Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Pet Food and Pet Supply Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Pet Food and Pet Supply Sales Industry

  • Industry Globalization
    Millell Pty Ltd, The Trustee for Heon Holdings Unit Trust, Greencross Limited,
  • Table: Millell Pty Ltd - financial performance
  • Table: The Trustee for Heon Holdings Unit Trust - financial performance
  • Table: Greencross Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Pet Food and Pet Supply Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Pet Food and Pet Supply Sales Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Applications for smartphones, tablet computers and similar devices.
  • Etailers
  • Online shopping retailers.
  • Humanisation
  • Imbuing pets with human characteristics and treating them in a similar manner to humans.
  • What Our Customers Say

    Why buy this report?

    The Online Pet Food and Pet Supply Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Pet Food and Pet Supply Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Pet Food and Pet Supply Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Pet Food and Pet Supply Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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