Online Flower Shops in Australia - Market Research Report

Online Flower Shops industry trends (2014-2019)

poll Average industry growth 2014–2019: 6.4%

The Online Flower Shops industry has performed well over the past five years, despite a subdued retail environment. Industry revenue is expected to grow at an annualised 6.4% over the five years through 2018-19, to reach $90.4 million. This includes anticipated growth of 3.7% in the current year, supported by positive consumer sentiment and rising discretionary incomes. The industry's strong performance is primarily due to consumers increasingly accepting the internet as a shopping medium, which has allowed industry operators to take market share from bricks-and-mortar flower retailers. Over the past five years, consumers have increasingly grown accustomed to purchasing products from online flower shops, particularly for gift baskets and flower arra...
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Online Flower Shops industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Online Flower Shops industry's outlook remains positive, but the next five years are expected to present some challenges for industry operators. Revenue is forecast to grow at an annualised X.X% over the five years through XXX-XX, to reach $XX.X million. Future industry growth will largely depend on whether online flower shops can extend their products to markets that bricks-and-mortar retailers and professional florists have traditionally dominated, such as wedding and funeral venues. The industry is expected to become more price-competitive as traditional retailers and supermarkets expand their online sales channels. Medium and larger industry players will likely account for an increasing portion of industry revenue as they continue to expand t...
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Online Flower Shops industry statistics

  • attach_money Market Size: $90m
  • business Number of Businesses: 98
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 452

Biggest companies in the Online Flower Shops industry

The companies holding the largest market share in the Online Flower Shops in Australia industry include Teleflora and Interflora Australian Unit Limited.

  • pie_chart Teleflora Market Share: x.x%
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  • pie_chart Interflora Australian Unit Limited Market Share: x.x%
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What is Online Flower Shops industry?

Industry Definition

Industry operators retail flowers online. Industry operators receive orders and payments through their websites, and use their network of local florists or growers to fulfil and deliver orders. The industry primarily includes revenue from fresh-cut flowers, internet florist network membership dues and gift baskets sold online. Businesses that manage their entire supply chain (i.e. grow their own flowers and retail them online) are also included in the industry.

Industry Products and Services

  • Flower sales
  • Gift basket sales
  • Floral network services
  • Plant sales
  • All Others

Industry Activities

  • Selling flowers
  • Selling gift baskets
  • Selling flower arrangements
  • Selling plants
  • Providing floral network services

Market research report - table of contents

Industry Definition

Industry operators retail flowers online. Industry operators receive orders and payments through their websites, and use their network of local florists or growers to fulfil and deliver orders. The industry primarily includes revenue from fresh-cut flowers, internet florist network membership dues and gift baskets sold online. Businesses that manage their entire supply chain (i.e. grow their own flowers and retail them online) are also included in the industry.

Main Activities

  • Selling flowers
  • Selling gift baskets
  • Selling flower arrangements
  • Selling plants
  • Providing floral network services

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The consumer sentiment index indicates consumers' willingness to spend their discretionary income. Positive consumer sentiment is generally associated wit...
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Consumer sentiment index
Real household discretionary income
Internet subscribers
Availability of water

Current Performance

Flower retailing
Profitability
Online players
 Chart: Revenue Growth

Industry Outlook

Flower retailing
Changing business models
 Table: Online Flower Shops in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Flower Shops in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Flower Retailing in Australia
Consumers





Key Selling Industries

Nursery Production in Australia
Floriculture Production in Australia
Livestock and Other Agricultural Supplies Wholesaling in Australia
Data Processing and Web Hosting Services in Australia
Courier Pick-up and Delivery Services in Australia


Products & Services

The Online Flower Shops industry has two major sources of revenue. Industry operators generate revenue from sales of products such as flower arrangements,...
People aged 15 to 34
People aged 55 and over




Demand Determinants

Demand for online flower sales is largely driven by discretionary income, population demographic trends, general internet adoption and seasonality. Flower...
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Major Markets

People aged 15 to 34
People aged 55 and over





 Chart: Major Market Segmentation for the Online Flower Shops in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Flower Shops industry exhibits low market share concentration. The industry's four largest companies are estimated to account for under 40% of ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Flower Shops in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Flower Shops in Australia - Market Research Report Industry

Industry Globalization

Teleflora is an online flower delivery network that entered the Australian market through Teleflora LLC's acquisition of Petals Network in March 2011. The...
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Teleflora

 Table: Teleflora - financial performance

Interflora Flowers

 Table: Interflora Flowers - financial performance

Capital Intensity

The Online Flower Shops industry has a low level of capital intensity. For every dollar spent on wages, an estimated $0.10 will be spent on capital costs ...
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 Chart: Level of Capital Intensity for the Online Flower Shops in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Flower Shops in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Flower Shops industry?

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This report on Online Flower Shops in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Flower Shops in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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