Flowering: Positive online shopping trends have lifted revenue over the past five years

IBISWorld’s Online Flower Shops market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Analysis & Industry Trends

The Online Flower Shops industry has performed well over the past five years, despite a subdued retail environment. Industry revenue is forecast to grow at annualised 3.2% over the five years through 2016-17, to $68.7 million. The strong growth is attributable to the increasing acceptance of the internet as a shopping medium, combined with improvements in discretionary income levels. Industry revenue is forecast to grow by a significantly slower 0.3% in 2016-17, reflecting the persistence of negative consumer sentiment.

Consumers have been quick to accept the idea of purchasing flowers online over the past five years. This has been particularly true for gift baskets and flower arrangements...

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What is the Online Flower Shops industry?

Despite a challenging retail environment, the Online Flower Shops industry has grown over the past five years. Rising household discretionary income and the growing popularity of online shopping have been the two primary forces fuelling industry sales. Online flower shops use several business models, including order-aggregator models, whereby operators distribute orders made online across a network of bricks-and-mortar florists. The industry has faced a subdued retail environment over the period, as indicated by the volatility in consumer sentiment. However, industry revenue is forecast to grow at an annualised 3.2% over the five years through 2016-17, to $68.7 million. Revenue is forecast to rise by only 0.3% in 2016-17, largely reflecting ongoing poor consumer sentiment...

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Products & Brands

Major products in this industry
Flower sales
Gift basket sales
Floral network services
Plant sales
Examples of brands in this Industry
Petals Network
Teleflora Australia

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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