Flowering: Positive online shopping trends have lifted revenue over the past five years

IBISWorld’s Online Flower Shops market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Analysis & Industry Trends

The Online Flower Shops industry has performed well over the past five years, despite a subdued retail environment. Industry revenue is forecast to grow at annualised 3.2% over the five years through 2016-17, to $68.7 million. The strong growth is attributable to the increasing acceptance of the internet as a shopping medium, combined with improvements in discretionary income levels. Industry revenue is forecast to grow by a significantly slower 0.3% in 2016-17, reflecting the persistence of negative consumer sentiment.

Consumers have been quick to accept the idea of purchasing flowers online over the past five years. This has been particularly true for gift baskets and flower arrangements...

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What is the Online Flower Shops industry?

Despite a challenging retail environment, the Online Flower Shops industry has grown over the past five years. Rising household discretionary income and the growing popularity of online shopping have been the two primary forces fuelling industry sales. Online flower shops use several business models, including order-aggregator models, whereby operators distribute orders made online across a network of bricks-and-mortar florists. The industry has faced a subdued retail environment over the period, as indicated by the volatility in consumer sentiment. However, industry revenue is forecast to grow at an annualised 3.2% over the five years through 2016-17, to $68.7 million. Revenue is forecast to rise by only 0.3% in 2016-17, largely reflecting ongoing poor consumer sentiment...

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Additional Insights for the Online Flower Shops Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Flower Shops Industry are

  • Membership of joint marketing/distribution operations
  • Ability to control stock on hand
  • Having a loyal customer base
  • IBISWorld analysts also discuss how external factors such as Consumer sentiment index and Real household discretionary income in the Online Flower Shops industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Flower sales
    Gift basket sales
    Floral network services
    Plant sales
    Examples of brands in this Industry
    Petals Network
    Teleflora Australia

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Consumer sentiment index
  • Real household discretionary income
  • Internet connections
  • Availability of water
  • Domestic price of fertiliser

  • Current Performance
  • Consumer spending habits
  • The flower retailing business
  • Profitability
  • Online players
  • Chart: Revenue Growth

  • Industry Outlook
  • Consumer spending habits and profitability
  • The flower retailing business
  • Table: Online Flower Shops Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Flower Shops Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Flower Retailing
  • Consumers

  • Key Selling Industries
  • Courier Pick-up and Delivery Services
  • Data Processing and Web Hosting Services
  • Floriculture Production
  • Livestock and Other Agricultural Supplies Wholesaling
  • Nursery Production

  • Products & Services
  • Flower sales
  • Gift basket sales
  • Floral network services
  • Plant sales
  • Chart: Online Flower Shops Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54
  • People aged 15 to 34
  • People aged 55 and over
  • Chart: Major Market Segmentation for the Online Flower Shops Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Online Flower Shops

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Flower Shops Industry

  • Industry Globalization
    Major Companies
    Interflora Australian Unit LimitedTeleflora
  • Table: Interflora Australian Unit Limited - financial performance
  • Table: Teleflora - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Flower Shops Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Flower Shops Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Companies that collect online orders and redistribute them to a network of affiliated florists.
  • Search Engine Marketing
  • A process of improving the visibility of a website when searching for it through a search engine.
  • Web Hosting
  • The activity or business of providing server space and access for websites to the internet.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Flower Shops:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Flower Shops market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Flower Shops, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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