Out of sight: The rapid uptake of online shopping has supported solid revenue growth

IBISWorld’s Online Eyeglasses and Contact Lens Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Threats & Opportunities

  • Website improvements and growing internet access will lead to high industry sales
  • Websites offering customers virtual fitting rooms have helped grow industry revenue
  • The industry will encounter price-based competition from traditional eyewear retailers

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    Industry Analysis & Industry Trends

    The Online Eyeglasses and Contact Lens Sales industry has benefited from operating in the rapidly expanding online retail space over the past five years. The internet provides shoppers with an array of retail options at varying price points, which has helped boost the uptake of online shopping. Early industry adopters have reaped the rewards of lower operating cost structures. Online eyewear retailers have been able to offer greater discounts on their products compared with their bricks-and-mortar counterparts, which typically have higher labour and utility costs.

    Although Australia's ageing population makes up a key market for bricks-and-mortar stores, older demographics only account for a small portion of online sales...

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    What is the Online Eyeglasses and Contact Lens Sales industry?

    The industry's barriers to entry are generally low. The capital requirements needed to start an online eyeglasses and contact lens store are low and typically require purchasing a domain name, web hosting, computers and related servers.

    At the same time however, incumbent firms have established networks of suppliers that may be difficult for new entrants to establish. Most contact lenses and eyeglasses are manufactured by a limited number of companies. To counter this, Clearly Contacts is one such online retailer that has a vertically integrated operation through their parent company Coastal Contacts. Coastal Contacts have developed their own laboratories and in-house brands that have so far proven to be successful...

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    Additional Insights for the Online Eyeglasses and Contact Lens Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Eyeglasses and Contact Lens Sales Industry are

  • Promotion
  • Supply chain
  • Customer retention
  • IBISWorld analysts also discuss how external factors such as Demand from health insurance and Median age of the population in the Online Eyeglasses and Contact Lens Sales industry impact industry performance..

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    New Zealand Special Report

    Products & Brands

    Major products in this industry
    Contact lenses
    Examples of brands in this Industry

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from health insurance
  • Median age of the population
  • Real household disposable income
  • Internet connections

  • Current Performance
  • A favourable trading space
  • Demographic differences
  • Technological and product changes
  • Insurance claims
  • Chart: Revenue Growth

  • Industry Outlook
  • Restraints to growth
  • Industry participants
  • Table: Online Eyeglasses and Contact Lens Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Eyeglasses and Contact Lens Sales Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Optometry and Optical Dispensing
  • Photographic and Optical Goods Manufacturing

  • Products & Services
  • Contact lenses
  • Eyeglasses
  • Sunglasses
  • Other
  • Chart: Online Eyeglasses and Contact Lens Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 25-44
  • Consumers aged 45-54
  • Consumers aged 55 and over
  • Consumers aged 24 and under
  • Chart: Major Market Segmentation for the Online Eyeglasses and Contact Lens Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Marketing
  • Shipping and handling
  • Depreciation and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Eyeglasses and Contact Lens Sales

  • Basis of Competition
  • Internal competition
  • External competitive forces

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Eyeglasses and Contact Lens Sales Industry

  • Industry Globalization
    Major Companies
    Coastal Contacts (Aus) Pty Ltd
  • Table: Coastal Contacts (Aus) Pty Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Eyeglasses and Contact Lens Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Eyeglasses and Contact Lens Sales Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Bifocal Lenses
  • Eyeglass lenses with two distinct optical powers. It is typically used for the correction of short-sightedness and far-sightedness.
  • Cataract
  • Clouding of the natural lens of the eye, usually caused by aging in conjunction with other risk factors, such as exposure to the sun's UV rays, smoking, steroid intake and diabetes.
  • Glaucoma
  • An eye disease in which the optic nerve is damaged and can lead to blindness if left untreated.
  • Macular Degeneration
  • A disease of the retina of the eye resulting in loss of central vision.
  • Toric Contact Lenses
  • Specially designed soft contact lenses to correct astigmatism.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Eyeglasses and Contact Lens Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Eyeglasses and Contact Lens Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Eyeglasses and Contact Lens Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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