Online Eyeglasses and Contact Lens Sales in Australia - Market Research Report

Online Eyeglasses and Contact Lens Sales industry trends (2014-2019)

poll Average industry growth 2014–2019: 6.0%

The Online Eyeglasses and Contact Lens Sales industry has benefited from operating in the rapidly expanding online retail space over the past five years. The internet provides shoppers with an array of retail options at varying pricepoints, which has contributed to online shopping's rapid growth. Many industry operators have reaped the rewards of online retail's lower operating cost structures. As a result, online eyewear retailers have been able to offer greater discounts on their products compared with their bricks-and-mortar counterparts, which typically have higher labour and utility costs. Although Australia's ageing population represents a key market for bricks-and-mortar optical stores, older demographics only account for a small portion of o...
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Online Eyeglasses and Contact Lens Sales industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Despite rapid growth over the past decade, online sales of eyeglasses and contact lenses still account for less than XX% of the global vision-care market. Consequently, considerable potential exists for future growth in the Online Eyeglasses and Contact Lens Sales industry as consumers become increasingly comfortable shopping for these products online. An ageing population is forecast to boost demand for eyewear over the next five years, in line with a rise in age-related eye disorders including cataracts, glaucoma and macular degeneration. An increasing prevalence of other sight disorders due to the increased use of laptops, PCs and mobiles will likely also drive increased demand for corrective and protective eyewear over the period. Increased incid...
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Online Eyeglasses and Contact Lens Sales industry statistics

  • attach_money Market Size: $103m
  • business Number of Businesses: 50
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 229

Biggest companies in the Online Eyeglasses and Contact Lens Sales industry

The companies holding the largest market share in the Online Eyeglasses and Contact Lens Sales in Australia industry include Coastal Contacts (Aus) Pty Ltd.

  • pie_chart Coastal Contacts (Aus) Pty Ltd Market Share: x.x%
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What is Online Eyeglasses and Contact Lens Sales industry?

Industry Definition

Industry firms primarily sell optical and eyewear goods over the internet. Firms purchase merchandise from manufacturers or wholesalers to onsell to consumers. The industry also includes sunglasses sold online.

Industry Products and Services

  • Contact lenses
  • Eyeglasses
  • Sunglasses
  • Other products
  • All Others

Industry Activities

  • Sale of eyeglasses
  • Sale of contact lenses
  • Sale of sunglasses
  • Sale of contact lens accessories

Market research report - table of contents

Industry Definition

Industry firms primarily sell optical and eyewear goods over the internet. Firms purchase merchandise from manufacturers or wholesalers to onsell to consumers. The industry also includes sunglasses sold online.

Main Activities

  • Sale of eyeglasses
  • Sale of contact lenses
  • Sale of sunglasses
  • Sale of contact lens accessories

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Household disposable incomes influence demand for the industry's products, as consumers can defer their purchases of certain industry goods, such as desig...
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Real household disposable income
Private health insurance membership
Internet subscribers
Median age of the population

Current Performance

Demographic differences
Technological and product changes
Insurance claims
 Chart: Revenue Growth

Industry Outlook

Industry participants
 Table: Online Eyeglasses and Contact Lens Sales in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Eyeglasses and Contact Lens Sales in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Photographic and Optical Goods Manufacturing in Australia
Optometry and Optical Dispensing in Australia





Products & Services

The Online Eyeglasses and Contact Lens Sales industry sells optical and eyewear goods over the internet. As a result, consumer hesitance to purchase eyewe...
Consumers aged 45-54
Consumers aged 55 and over
Consumers aged 24 and under



Demand Determinants

Several variables influence the frequency, quality and type of eyewear purchased online. For example, while prescription eyeglasses are a necessity, dispo...
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Major Markets

Consumers aged 45-54
Consumers aged 55 and over
Consumers aged 24 and under




 Chart: Major Market Segmentation for the Online Eyeglasses and Contact Lens Sales in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Eyeglasses and Contact Lens Sales industry displays low market share concentration, with only one player commanding a market share in excess of...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Eyeglasses and Contact Lens Sales in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Eyeglasses and Contact Lens Sales in Australia - Market Research Report Industry

Industry Globalization

Coastal Contacts (Aus) Pty Ltd is the Australian subsidiary of Coastal Inc, previously known as Coastal Contacts, which was purchased by ophthalmic optics...
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Clearly Contacts

 Table: Clearly Contacts - financial performance

Capital Intensity

The Online Eyeglasses and Contact Lens Sales industry displays moderate capital intensity. For every dollar spent on capital in 2019-20, industry operator...
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 Chart: Level of Capital Intensity for the Online Eyeglasses and Contact Lens Sales in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Eyeglasses and Contact Lens Sales in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

BIFOCAL LENSES

CATARACT

GLAUCOMA

MACULAR DEGENERATION

TORIC CONTACT LENSES

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Eyeglasses and Contact Lens Sales industry?

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This report on Online Eyeglasses and Contact Lens Sales in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Eyeglasses and Contact Lens Sales in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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