Selling out: Dominant major players have been limiting opportunities for new entrants

IBISWorld’s Online Event Ticket Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Analysis & Industry Trends

Online event ticket sales operators act as agents for promoters and organisers of sporting, performing and other live events, selling tickets to these events on behalf of their clients. The Online Event Ticket Sales industry generates revenue through charging a fee for this service. The industry has benefited from a rapid shift towards the internet as a mainstream source of goods and services over the past decade. The convenience of purchasing goods and services online has led many ticket agencies to shift their operations online. In particular, the use of hand-held devices to access the internet, such as tablets and smartphones, has boosted online ticket sales, by making it convenient for consumers to quickly purchase tickets while on the go...

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What is the Online Event Ticket Sales industry?

Event ticket sales in Australia have changed dramatically over the past decade. The internet has become the dominant avenue for ticket sales, ahead of retail outlets and telephone sales. Consumers view online ticket sales as highly convenient, and ticket sellers benefit from the lower infrastructure and labour requirements compared with other forms of ticket selling. Furthermore, online systems are now sophisticated enough to provide easy customisation that determines the most desirable tickets for the consumer. These benefits have led to consumers and operators switching away from traditional purchasing and sales platforms.

Over the five years through 2016-17, industry revenue is expected to increase at a compound annual rate of 3.6%, to reach $281.1 million. Thi...

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Products & Brands

Major products in this industry
Football tickets
Other sporting event tickets
Popular music concert tickets
Dance, classical music and theatre tickets
Musical and opera tickets
Other performing arts event tickets
Examples of brands in this Industry

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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