Just the ticket: Positive consumer sentiment over the next five years to help boost revenue

Online event ticket sales operators act as agents for promoters and organisers of sporting, performing and other live events, selling tickets to these events on behalf of their clients. The Online Event Ticket Sales industry generates revenue through charging a fee for this service. The industry has benefited from a rapid shift towards the internet as a mainstream source of goods and services over the past five years. The convenience of purchasing goods and services online has led many ticket agencies to shift their operations online. In particular, the use of hand-held devices, such as tablets and smartphones, has boosted online ticket sales, by making it convenient for consumers to purchase tickets while on the move...read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Rising ticket prices have discouraged consumers from attending events over the past five years
  • The industry's profit margins are expected to increase as technology-related costs diminish
  • Shifts in discretionary income and consumer sentiment affect consumer interest in live events
  • Industry Report - Industry SWOT Analysis Chapter

    The Online Event Ticket Sales industry is in the growth stage of its life cycle. Industry value added, which measures an industry's contribution to the overall economy, is forecast to increase at an annualised 3.3% over the 10 years through 2022-23. This represents an outperformance of overall GDP, which is projected to rise at an annualised 2.5% over the same period.Technological change has made it easier to create an online ticket-sales platform and has helped reduce overall costs for industry operators. While this has allowed new players to enter the industry, it has also led to higher profit margins as more consumers choose online platforms in favour of more traditional means, helping to expand the industry's market. Des...purchase to read more.

    Additional Insights for the Online Event Ticket Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Event Ticket Sales Industry are

  • Ability to quickly adopt new technology
  • Having a clear market position
  • Easy access for clients
  • IBISWorld analysts also discuss how external factors such as Demand from online shopping and Demand from creative and performing arts activities in the Online Event Ticket Sales industry impact industry performance..

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    What's in this report

    What is the Online Event Ticket Sales Industry?

    Industry firms primarily sell tickets online to live events. Ticketed events include concerts, sporting events, live theatre and festivals. The industry also includes online ticket resellers. The industry does not include ticket sales at bricks-and-mortar outlets or sales made over the phone.

    Industry Products
  • Football tickets
  • Popular music concert tickets
  • Dance, classical music and theatre tickets
  • Musical and opera tickets
  • Other performing arts and sporting event tickets
  • Industry Activities
  • Ballet and dance performance online ticket sales
  • Festival event online ticket sales
  • Music concert online ticket sales
  • Opera, musical and theatre online ticket sales
  • Circus and special event online ticket sales
  • Comedy event online ticket sales
  • Children's and family event online ticket sales
  • Sporting event online ticket sales
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from online shopping
  • Demand from creative and performing arts activities
  • Spectator sport participation
  • Demand from event promotion and management services

  • Current Performance
  • Technological shift
  • Event numbers
  • Consumer concerns
  • Industry fragmentation
  • Chart: Revenue Growth

  • Industry Outlook
  • Technological shift
  • Event numbers
  • Table: Online Event Ticket Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Event Ticket Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Music and Theatre Productions
  • Performing Arts Venues
  • Sports and Recreation Facilities Operation

  • Products & Services
  • Popular music concert tickets
  • Dance, classical music and theatre tickets
  • Football tickets
  • Other performing arts and sporting event tickets
  • Musical and opera tickets
  • Chart: Online Event Ticket Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 15 to 34
  • People aged 35 to 54
  • People aged 55 and over
  • Chart: Major Market Segmentation for the Online Event Ticket Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Event Ticket Sales

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Event Ticket Sales Industry

  • Industry Globalization
    Ticketek Pty Ltd, Ticketmaster Australasia Pty Limited,
  • Table: Ticketek Pty Ltd - financial performance
  • Table: Ticketmaster Australasia Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Event Ticket Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Event Ticket Sales Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The ability to conduct transactions via a mobile device.
  • Ticket Scalping
  • The act of reselling previously purchased event tickets to another party.
  • Vertical Integration
  • The process whereby a company involves itself in several areas of the supply chain.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Event Ticket Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Event Ticket Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Event Ticket Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Event Ticket Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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