Online Event Ticket Sales in Australia - Market Research Report

Online Event Ticket Sales industry trends (2014-2019)

poll Average industry growth 2014–2019: 5.3%

Operators in the Online Event Ticket Sales industry act as agents for promoters and organisers of sporting, performing and other live events, selling tickets to these events on behalf of their clients. The industry generates revenue through fees charged for this service. Industry firms have benefited from individuals increasingly using online and mobile platforms as a channel for making purchases and conducting transactions over the past five years. Growing demand for convenience, which includes purchasing goods and services online, has led many ticket agencies to shift their operations online. In particular, rising tablet and smartphone use has boosted online ticket sales over the past five years as consumers increasingly opt to purchase tickets whi...
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Online Event Ticket Sales industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Online Event Ticket Sales industry has benefited from consumers increasingly adopting online and mobile platforms for making purchases and conducting transactions. However, this trend is forecast to slow over the next five years as the number of consumers purchasing event tickets through these platforms reaches saturation. As a result, the industry is anticipated to become more susceptible to fluctuations in consumer sentiment and household discretionary income over the period. Consequently, consumers' ability to purchase goods and services, and their interest in events offered by ticketing platforms, are projected to be the primary drivers of industry revenue over the next five years. Trends in discretionary income and consumer sentiment influe...
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Online Event Ticket Sales industry statistics

  • business Number of Businesses: 44
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 869

Biggest companies in the Online Event Ticket Sales industry

The companies holding the largest market share in the Online Event Ticket Sales in Australia industry include Ticketek Pty Ltd and Ticketmaster Australasia Pty Limited.

  • pie_chart Ticketek Pty Ltd Market Share: x.x%
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  • pie_chart Ticketmaster Australasia Pty Limited Market Share: x.x%
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What is Online Event Ticket Sales industry?

Industry Definition

Industry firms primarily sell tickets online to live events. Ticketed events include concerts, sporting events, live theatre and festivals. The industry also includes online ticket resellers, but does not include ticket sales at bricks-and-mortar outlets or sales made over the phone.

Industry Products and Services

  • Football tickets
  • Popular music concert tickets
  • Dance, classical music and theatre tickets
  • Musical and opera tickets
  • Other performing arts and sporting event tickets

Industry Activities

  • Ballet and dance performance online ticket sales
  • Festival event online ticket sales
  • Music concert online ticket sales
  • Opera, musical and theatre online ticket sales
  • Circus and special event online ticket sales
  • Comedy event online ticket sales
  • Children's and family event online ticket sales
  • Sporting event online ticket sales

Market research report - table of contents

Industry Definition

Industry firms primarily sell tickets online to live events. Ticketed events include concerts, sporting events, live theatre and festivals. The industry also includes online ticket resellers, but does not include ticket sales at bricks-and-mortar outlets or sales made over the phone.

Main Activities

  • Ballet and dance performance online ticket sales
  • Festival event online ticket sales
  • Music concert online ticket sales
  • Opera, musical and theatre online ticket sales
  • Circus and special event online ticket sales
  • Comedy event online ticket sales
  • Children's and family event online ticket sales
  • Sporting event online ticket sales

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Demand from online shopping reflects Australian consumers' tendency to purchase goods and services online. Online shopping has grown rapidly over the past...
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Demand from online shopping
Demand from creative and performing arts activities
Spectator sport participation
Demand from event promotion and management services

Current Performance

Event numbers
Consumer concerns
Industry fragmentation
 Chart: Revenue Growth

Industry Outlook

Ticket scalping
 Table: Online Event Ticket Sales in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Event Ticket Sales in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers






Key Selling Industries

Music and Theatre Productions in Australia
Performing Arts Venues in Australia
Sports and Recreation Facilities Operation in Australia




Products & Services

The Online Event Ticket Sales industry generates revenue from selling tickets for popular music concerts, musicals, operas, dance performances, classical ...
People aged 35 to 54
People aged 55 and over




Demand Determinants

Demand for the Online Event Ticket Sales industry has been driven by a rise in online shopping and more individuals conducting payments and transactions o...
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Major Markets

People aged 35 to 54
People aged 55 and over





 Chart: Major Market Segmentation for the Online Event Ticket Sales in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Event Ticket Sales industry displays high concentration as the two largest players, Ticketek and Ticketmaster, are expected to account for over...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Event Ticket Sales in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Event Ticket Sales in Australia - Market Research Report Industry

Industry Globalization

Established in 1979, Ticketek Pty Ltd is Australia's largest ticket agency, selling more than 23 million tickets to over 20,000 events annually. Ticketek ...
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Ticketek

 Table: Ticketek - financial performance

Ticketmaster Australasia

 Table: Ticketmaster Australasia - financial performance

Capital Intensity

The Online Event Ticket Sales industry exhibits high capital intensity, which has increased over the past five years. For every dollar paid as wages in 20...
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 Chart: Level of Capital Intensity for the Online Event Ticket Sales in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Event Ticket Sales in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

ICC

TICKET SCALPING

VERTICAL INTEGRATION

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Event Ticket Sales industry?

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This report on Online Event Ticket Sales in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Event Ticket Sales in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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