Overview

Smooth sailing: The growing popularity of online shopping has driven strong revenue growth

The Online Corporate and Promotional Giftware Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

The Online Corporate and Promotional Giftware Sales industry derives its revenue from the distribution of specialty advertising items such as mugs, t-shirts, calendars and stationery products. Enhanced internet connectivity and the growing popularity of online shopping have spearheaded significant revenue growth over the past five years, as businesses have gravitated towards making online purchases of a range of promotional products. Industry revenue is expected to expand at an annualised 8.9% over the five years through 2016-17, to reach $221.3 million. The industry is expected to grow by 4.7% in 2016-17.

Most firms in the industry do not manufacture products...

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What is the Online Corporate and Promotional Giftware Sales industry?

The industry has low barriers to entry and this trend has remained unchanged over the past five years. It is relatively simply to set-up and maintain a website, which has facilitated the rise in enterprise numbers over the past five years. Furthermore, the lack of any dominant companies within the industry can also entice prospective firms to enter the industry.

One entry barrier is the need to build relationships with reliable suppliers, which can take time. Established operators may be able to obtain discounts for bulk and frequent purchases. These firms can pass savings onto clients. This can act as a barrier to entry, as new firms may not be able to compete based on these prices...

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Additional Insights for the Online Corporate and Promotional Giftware Sales Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Corporate and Promotional Giftware Sales Industry are

  • Access to niche markets
  • Having marketing expertise
  • Market research and understanding
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Demand from advertising agencies in the Online Corporate and Promotional Giftware Sales industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Wearables
    Bags
    Calendars
    Drinkware
    Office accessories
    Electronics

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Demand from advertising agencies
  • Number of businesses
  • US dollars per Australian dollar

  • Current Performance
  • E-commerce sales
  • Advertising trends
  • Industry competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Downstream demand
  • Operational strategies
  • Wholesale bypass
  • Table: Online Corporate and Promotional Giftware Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Corporate and Promotional Giftware Sales Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • University and Other Higher Education
  • Finance
  • Professional Services
  • Advertising Agencies

  • Key Selling Industries
  • Clothing Wholesaling
  • Computer and Computer Peripheral Wholesaling
  • Paper Product Wholesaling
  • Toy and Sporting Goods Wholesaling

  • Products & Services
  • Wearables
  • Other
  • Office accessories
  • Bags
  • Drinkware
  • Calendars
  • Electronics
  • Chart: Online Corporate and Promotional Giftware Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retailers
  • Advertising agencies
  • Other organisations
  • Financial services companies
  • Entertainment and leisure companies
  • Manufacturers
  • Chart: Major Market Segmentation for the Online Corporate and Promotional Giftware Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Corporate and Promotional Giftware Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Corporate and Promotional Giftware Sales Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Corporate and Promotional Giftware Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Corporate and Promotional Giftware Sales Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Blanks
  • A generic product prior to any branding or customization.
  • E-Tailer
  • A firm that retails products solely online.
  • Traditional Media
  • Mass-distributed news and entertainment across major media, such as television, newspapers, magazines, radio and the internet.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Corporate and Promotional Giftware Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Corporate and Promotional Giftware Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Corporate and Promotional Giftware Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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