Smooth sailing: The growing popularity of online shopping has driven strong revenue growth

The Online Corporate and Promotional Giftware Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Analysis & Industry Trends

The Online Corporate and Promotional Giftware Sales industry derives its revenue from the distribution of specialty advertising items such as mugs, t-shirts, calendars and stationery products. Enhanced internet connectivity and the growing popularity of online shopping have spearheaded significant revenue growth over the past five years, as businesses have gravitated towards making online purchases of a range of promotional products. Industry revenue is expected to expand at an annualised 8.9% over the five years through 2016-17, to reach $221.3 million. The industry is expected to grow by 4.7% in 2016-17.

Most firms in the industry do not manufacture products...

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What is the Online Corporate and Promotional Giftware Sales industry?

The Online Corporate and Promotional Giftware Sales industry is in the growth stage of its economic life cycle. Industry value added, which is used to measure a firm's contribution to the overall economy, is forecast to grow at an annualised 5.0% over the 10 years through 2021-22. This represents an outperformance of the overall economy, as real GDP is forecast to grow at an annualised 2.6% over the same period. The industry is therefore expanding at a faster rate than the Australian economy.

The industry's fragmented nature means that most firms sell products to companies located in close proximity. This trend contributes to the industry's low entry barriers, which has supported growth in the number of industry establishments over the past five years. Ove...

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Products & Brands

Major products in this industry
Office accessories

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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