Gift lift: Online shopping trends and value-added products have promoted revenue growth

The Online Corporate and Promotional Giftware Sales industry derives its revenue from distributing specialty advertising items such as mugs, t-shirts, calendars and stationery products. Enhanced internet connectivity and the growing popularity of online shopping have spearheaded significant revenue growth over the past five years, as businesses have gravitated towards making online purchases of a range of promotional products. Industry revenue is expected to expand at an annualised 6.0% over the five years through 2018-19. In the current year, industry revenue is expected to grow by 5.5%, to total $238.6 million.Most firms in the industry do not manufacture more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Industry players are increasingly providing value-added products, such as more customisation options
  • Industry products are largely seen as low-cost alternatives to more traditional forms of media
  • An anticipated upswing in the number of small start-up businesses will benefit the industry
  • Industry Report - Industry Locations Chapter

    The majority of industry operators are located in areas that make it easy to service domestic clients. This allows industry operators to cut distribution costs associated with freight and delivery. As a result, the location of establishments generally follows the distribution of Australia's population, along with economic activity.New South Wales and Victoria are estimated to account for over 60% of the industry's establishments. Apart from population levels, this reflects the concentration of offices headquartered in Sydney and Melbourne. Promotional firms benefit from being located near decision makers in target markets. Que...purchase to read more.

    Additional Insights for the Online Corporate and Promotional Giftware Sales Industry

    IBISWorld has determined the most important Key Success Factors for the Online Corporate and Promotional Giftware Sales are:

  • Access to niche markets
  • Having marketing expertise
  • Market research and understanding
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Demand from advertising agencies in the Online Corporate and Promotional Giftware Sales industry impact industry performance..

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    What's in this report

    What is the Online Corporate and Promotional Giftware Sales Industry?

    Industry players operate websites that allow clients to purchase a range of corporate and promotional giftware merchandise. This includes office accessories, calendars, drinkware, bags, electronics and wearable products. Industry players are either pure-play online firms or bricks-and-mortar stores with an online presence. The industry excludes revenue generated from manufacturing activities.

    Industry Products
  • Wearables
  • Bags
  • Drinkware
  • Office accessories
  • Electronics
  • Industry Activities
  • Promotional giftware wholesaling and retailing
  • Corporate giftware wholesaling and retailing
  • Custom promotional products sourcing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Demand from advertising agencies
  • Number of businesses
  • Trade-weighted index

  • Current Performance
  • Ecommerce sales
  • Advertising trends
  • Industry competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Downstream demand
  • Operational strategies
  • Wholesale bypass
  • Table: Online Corporate and Promotional Giftware Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Corporate and Promotional Giftware Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • University and Other Higher Education
  • Finance
  • Professional Services
  • Advertising Agencies

  • Key Selling Industries
  • Clothing Wholesaling
  • Computer and Computer Peripheral Wholesaling
  • Paper Product Wholesaling
  • Toy and Sporting Goods Wholesaling

  • Products & Services
  • Wearables
  • Other
  • Office accessories
  • Drinkware
  • Bags
  • Electronics
  • Chart: Online Corporate and Promotional Giftware Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Advertising agencies
  • Financial and other business services companies
  • Other organisations
  • Educational institutions
  • Retailers
  • Entertainment and leisure companies
  • Manufacturers
  • Chart: Major Market Segmentation for the Online Corporate and Promotional Giftware Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Online Corporate and Promotional Giftware Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Corporate and Promotional Giftware Sales Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Corporate and Promotional Giftware Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Corporate and Promotional Giftware Sales Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A firm that retails products solely online.
  • Search Engine Optimisation
  • The process of increasing the visibility of a website in unpaid search engine results.
  • Traditional Media
  • Mass-distributed news and entertainment across major media, such as television, newspapers, magazines, radio and the internet.
  • What Our Customers Say

    Why buy this report?

    The Online Corporate and Promotional Giftware Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Corporate and Promotional Giftware Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Corporate and Promotional Giftware Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Corporate and Promotional Giftware Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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