Online Corporate and Promotional Giftware Sales in Australia - Market Research Report

Online Corporate and Promotional Giftware Sales industry trends (2014-2019)

poll Average industry growth 2014–2019: 2.9%

The Online Corporate and Promotional Giftware Sales industry derives its revenue from distributing specialty advertising items such as mugs, T-shirts, calendars and stationery. Enhanced internet connectivity and the growing popularity of online shopping have spearheaded significant industry revenue growth over the past five years, as businesses have been purchasing a range of promotional products online. Industry revenue is expected to expand at an annualised 5.5% over the five years through 2019-20. In the current year, industry revenue is expected to grow by 3.2%, to total $252.4 million. Most industry operators do not manufacture products. Typically, operators source items from overseas and local suppliers, which they then customise based on clie...
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Online Corporate and Promotional Giftware Sales industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Online Corporate and Promotional Giftware Sales industry is projected to continue growing its revenue over the next five years. The number of businesses is projected rise over the period, supporting demand for industry products. In particular, the projected upswing in the number of small start-up businesses will boost demand for corporate and promotional gift products, as these firms typically lack the marketing budget to undertake traditional forms of advertising. Demand from advertising agencies is also forecast to increase over the next five years, supporting revenue growth. These trends are projected to entice new entrants into the industry, boosting enterprise numbers over the next five years, albeit at a slower pace than during the previous...
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Online Corporate and Promotional Giftware Sales industry statistics

  • attach_money Market Size: $244m
  • business Number of Businesses: 578
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 1,200

Biggest companies in the Online Corporate and Promotional Giftware Sales industry

The Online Corporate and Promotional Giftware Sales in Australia industry has no companies with major market shares. Get the full report to find out why.

What is Online Corporate and Promotional Giftware Sales industry?

Industry Definition

Industry operators primarily sell a range of floor covering products including carpet, timber, vinyl and rugs. Tiles made of linoleum, vinyl, cork, carpet or rubber are included in the industry. However, businesses that primarily lay floor coverings or retail ceramic tiles are excluded from the industry. Businesses that primarily operate as hardware and building supplies retailers are also excluded.

Industry Products and Services

  • Carpets
  • Floor rugs, mats and matting
  • Vinyl, timber and other floor coverings
  • All Others

Industry Activities

  • Carpet retailing
  • Floor covering retailing
  • Floor rug retailing
  • Floor tile retailing (linoleum, vinyl, cork, carpet and rubber)
  • Parquetry retailing
  • Timber floor retailing

Market research report - table of contents

Industry Definition

Industry firms operate websites that allow clients to purchase a range of corporate and promotional giftware merchandise. This includes office accessories, calendars, drinkware, bags, electronics and wearable products. Industry players are either pure-play online firms or bricks-and-mortar stores with an online presence. The industry excludes revenue generated from manufacturing activities.

Main Activities

  • Promotional giftware wholesaling and retailing
  • Corporate giftware wholesaling and retailing
  • Custom promotional products sourcing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Business confidence influences corporate advertising and promotional expenditure. When business confidence is positive, companies are more likely to have ...
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Business confidence index
Demand from advertising agencies
Number of businesses
Trade-weighted index

Current Performance

Advertising trends
Industry competition
 Chart: Revenue Growth

Industry Outlook

Operational strategies
Wholesale bypass
 Table: Online Corporate and Promotional Giftware Sales in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Corporate and Promotional Giftware Sales in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

University and Other Higher Education in Australia
Finance in Australia
Professional Services in Australia
Advertising Agencies in Australia



Key Selling Industries

Computer and Computer Peripheral Wholesaling in Australia
Clothing Wholesaling in Australia
Toy and Sporting Goods Wholesaling in Australia
Paper Product Wholesaling in Australia



Products & Services

The Online Corporate and Promotional Giftware Sales industry provides an extensive range of products to a variety of clients from different industries. Mo...
Financial and other business services companies
Other organisations
Educational institutions
Retailers
Entertainment and leisure companies
Manufacturers

Demand Determinants

Increased internet connectivity has been the main driver of industry demand over the past five years. The rapid uptake of internet shopping across the eco...
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Major Markets

Financial and other business services companies
Other organisations
Educational institutions
Retailers
Entertainment and leisure companies
Manufacturers

 Chart: Major Market Segmentation for the Online Corporate and Promotional Giftware Sales in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Corporate and Promotional Giftware Sales industry is characterised by low market share concentration. The industry is highly fragmented, and co...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Corporate and Promotional Giftware Sales in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Corporate and Promotional Giftware Sales in Australia - Market Research Report Industry

Industry Globalization

The Online Corporate and Promotional Giftware Sales in Australia industry has no major companies. Get the full report to find out why.

Capital Intensity

The Online Corporate and Promotional Giftware industry exhibits a low level of capital intensity. For every dollar invested in capital in the current year...
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 Chart: Level of Capital Intensity for the Online Corporate and Promotional Giftware Sales in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Corporate and Promotional Giftware Sales in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Corporate and Promotional Giftware Sales industry?

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This report on Online Corporate and Promotional Giftware Sales in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Corporate and Promotional Giftware Sales in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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