Overview

Smooth sailing: The growing popularity of online shopping has driven strong revenue growth

IBISWorld’s Online Corporate and Promotional Giftware Sales market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

The Online Corporate and Promotional Giftware Sales industry derives its revenue from the distribution of specialty advertising items such as mugs, t-shirts, calendars and stationery products. Enhanced internet connectivity and the growing popularity of online shopping have spearheaded significant revenue growth over the past five years, as businesses have gravitated towards making online purchases of a range of promotional products. Industry revenue is expected to expand at an annualised 8.9% over the five years through 2016-17, to reach $221.3 million. The industry is expected to grow by 4.7% in 2016-17.

Most firms in the industry do not manufacture products...

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What is the Online Corporate and Promotional Giftware Sales industry?

The industry exhibits a low level of capital intensity. For every dollar invested in capital, an estimated $10.24 is spent as wages. Industry players incur capital expenses when investing in warehouses, office buildings, office equipment fittings and online technology such as websites, integrated databases and ordering systems. Some firms can limit their capital requirements by leasing office space or outsourcing IT requirements to specialised firms. The majority of industry operators source products from suppliers locally and offshore, and stock is typically light and easy to transport. This limits the need for large-scale warehouses or distribution facilities and contributes to the industry's low level of capital intensity...

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Additional Insights for the Online Corporate and Promotional Giftware Sales Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Corporate and Promotional Giftware Sales Industry are

  • Access to niche markets
  • Having marketing expertise
  • Market research and understanding
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Demand from advertising agencies in the Online Corporate and Promotional Giftware Sales industry impact industry performance..

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    New Zealand Special Report

    Products & Brands

    Major products in this industry
    Wearables
    Bags
    Calendars
    Drinkware
    Office accessories
    Electronics

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Demand from advertising agencies
  • Number of businesses
  • US dollars per Australian dollar

  • Current Performance
  • E-commerce sales
  • Advertising trends
  • Industry competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Downstream demand
  • Operational strategies
  • Wholesale bypass
  • Table: Online Corporate and Promotional Giftware Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Corporate and Promotional Giftware Sales Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • University and Other Higher Education
  • Finance
  • Professional Services
  • Advertising Agencies

  • Key Selling Industries
  • Clothing Wholesaling
  • Computer and Computer Peripheral Wholesaling
  • Paper Product Wholesaling
  • Toy and Sporting Goods Wholesaling

  • Products & Services
  • Wearables
  • Other
  • Office accessories
  • Bags
  • Drinkware
  • Calendars
  • Electronics
  • Chart: Online Corporate and Promotional Giftware Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retailers
  • Advertising agencies
  • Other organisations
  • Financial services companies
  • Entertainment and leisure companies
  • Manufacturers
  • Chart: Major Market Segmentation for the Online Corporate and Promotional Giftware Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Corporate and Promotional Giftware Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Corporate and Promotional Giftware Sales Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Corporate and Promotional Giftware Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Corporate and Promotional Giftware Sales Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Blanks
  • A generic product prior to any branding or customization.
  • E-Tailer
  • A firm that retails products solely online.
  • Traditional Media
  • Mass-distributed news and entertainment across major media, such as television, newspapers, magazines, radio and the internet.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Corporate and Promotional Giftware Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Corporate and Promotional Giftware Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Corporate and Promotional Giftware Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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