Online Consumer Electronics Sales in Australia - Market Research Report

Online Consumer Electronics Sales industry trends (2014-2019)

poll Average industry growth 2014–2019: 3.9%

The prevalence of online shopping has supported robust growth in the Online Consumer Electronics Sales industry. Online retailers' ability to provide products at lower price-points than traditional consumer electronics retailers has enabled the industry to better withstand difficult economic conditions. Online purchases of computer electronic products are generally considered a cost-effective alternative to those retailed by traditional bricks-and-mortar stores. Growth in household discretionary incomes and the general uptake of online shopping have supported demand for consumer electronic products such as laptops, desktop PCs, tablets, TVs and smartphones. Industry revenue is expected to increase at an annualised 18.0% over the five years through 20...
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Online Consumer Electronics Sales industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Online Consumer Electronics Sales industry is projected to continue strongly growing over the next five years. Ongoing electronic product innovation and the introduction of consumer gadgets with increased functionality are likely to drive industry growth over the period, as consumers upgrade to newer models to take advantage of faster internet speeds. However, the pace of industry expansion is unlikely to match that of the previous five-year period. The rate of new internet connections is forecast to slow, and mobile telecommunications density is projected to remain steady, slowing demand for industry products. Industry revenue is forecast to grow at an annualised XX.X% over the five years through XXX-XX, to reach $X.X billion. Despite the antici...
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Online Consumer Electronics Sales industry statistics

  • business Number of Businesses: 859
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 1,706

Biggest companies in the Online Consumer Electronics Sales industry

The companies holding the largest market share in the Online Consumer Electronics Sales in Australia industry include Kogan.com Limited, JB Hi-Fi Limited and Apple Pty Limited.

  • pie_chart Kogan.com Limited Market Share: x.x%
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  • pie_chart JB Hi-Fi Limited Market Share: x.x%
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  • pie_chart Apple Pty Limited Market Share: x.x%
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What is Online Consumer Electronics Sales industry?

Industry Definition

The industry includes retailers that sell consumer electronics via the internet. Industry goods include TV sets, home entertainment devices, digital cameras, personal computers, mobile phones and telephones. Operators are either online-only retailers or bricks-and-mortar stores that have an online presence.

Industry Products and Services

  • Home entertainment products
  • Computer and computer peripherals
  • Digital and video cameras
  • Telephones and mobile phones
  • Other products

Industry Activities

  • Online retail of mobile phones and telephones
  • Online retail of home entertainment products
  • Online retail of computers and computer peripherals
  • Online retail of photographic equipment

Market research report - table of contents

Industry Definition

The industry includes retailers that sell consumer electronics via the internet. Industry goods include TV sets, home entertainment devices, digital cameras, personal computers, mobile phones and telephones. Operators are either online-only retailers or bricks-and-mortar stores that have an online presence.

Main Activities

  • Online retail of mobile phones and telephones
  • Online retail of home entertainment products
  • Online retail of computers and computer peripherals
  • Online retail of photographic equipment

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Real household discretionary incomes influence consumers' purchasing power. An increase in discretionary income allows consumers to spend more on a range ...
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Real household discretionary income
Consumer sentiment index
Demand from department stores
Demand from online shopping

Current Performance

Technological developments
Price competition
Industry structure
 Chart: Revenue Growth

Industry Outlook

Intensifying competition
Industry structure
 Table: Online Consumer Electronics Sales in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Consumer Electronics Sales in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Computer and Electronic Office Equipment Manufacturing in Australia
Communication Equipment Manufacturing in Australia
Audio Visual Electronic Equipment Manufacturing in Australia
Telecommunications and Other Electrical Goods Wholesaling in Australia



Products & Services

The Online Consumer Electronics Sales industry generates revenue through the online sales of a range of home entertainment, computing, communication and a...
Consumers aged 40 to 59
Consumers aged 24 and under
Consumers aged 60 and older



Demand Determinants

Online sales of consumer electronics have increased exponentially on the back of the online shopping movement and the increasing sophistication of technol...
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Major Markets

Consumers aged 40 to 59
Consumers aged 24 and under
Consumers aged 60 and older




 Chart: Major Market Segmentation for the Online Consumer Electronics Sales in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Consumer Electronics Sales industry is characterised by a moderate level of market share concentration, with the top four players expected to a...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Consumer Electronics Sales in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Consumer Electronics Sales in Australia - Market Research Report Industry

Industry Globalization

Kogan.com Limited is an Australian publicly-listed company that derives its revenue from the online sale of goods and services. Kogan.com was founded in 2...
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Kogan.com

 Table: Kogan.com - financial performance

JB Hi-Fi

 Table: JB Hi-Fi - financial performance

Apple

 Table: Apple - financial performance

Capital Intensity

The Online Consumer Electronics Sales industry exhibits a high level of capital intensity. In 2018-19, it is estimated that for every dollar spent on wage...
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 Chart: Level of Capital Intensity for the Online Consumer Electronics Sales in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Consumer Electronics Sales in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Consumer Electronics Sales industry?

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This report on Online Consumer Electronics Sales in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Consumer Electronics Sales in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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