Strong connection: Increasing consumer price-consciousness has favoured online product sales

The prevalence of online shopping has supported robust growth in the Online Consumer Electronics Sales industry. Online retailers' ability to provide products at lower pricepoints than traditional consumer electronics retailers has enabled the industry to better withstand turbulent economic conditions. Online purchases of computer electronic products are generally considered a cost-effective alternative to those retailed by traditional bricks-and-mortar stores. Growth in household discretionary incomes and the general uptake of online shopping has supported demand for consumer electronic products such as laptops, desktop PCs, tablets, TVs and smartphones. Over the five years through 2016-17, industry revenue is forecast to increase by an annualised 15.4%, to reach $2.4 billion...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 12-17
15.4%
Forecast Growth 17-22
Profit
Employment
2,490
Businesses
1,200
Market Share of Companies

Industry Threats & Opportunities

  • Increased sophistication in electronic devices has boosted product demand
  • Increasing internet speeds and capabilities are expected to lead to further consumer product upgrades
  • Industry Report - Industry Products Chapter

    The industry generates online sales of a range of home entertainment, personal computer, communication and audiovisual products. Although traditional bricks-and-mortar stores help consumers understand and get a feel for the product before purchasing, online stores have become an increasingly popular option due to their lower pricepoint. Consumers may also find it easier to compare prices and products between retailers by browsing online catalogues.Home entertainment productsThe largest product segment is home entertainment products, including TV sets, DVD/CD players, stereos, digital speakers and video game consoles. Ove...purchase to read more.

    Additional Insights for the Online Consumer Electronics Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Consumer Electronics Sales Industry are

  • Ability to provide goods/services across diverse locations
  • Receiving the benefit of word of mouth recommendations
  • Having a cost effective distribution system
  • IBISWorld analysts also discuss how external factors such as Consumer sentiment index and Internet connections in the Online Consumer Electronics Sales industry impact industry performance..

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    What's in this report

    What is the Online Consumer Electronics Sales Industry?

    This industry includes online retailers that sell consumer electronics via the internet. Industry goods include TV sets, home entertainment devices, digital cameras, personal computers, mobile phones and telephones. Industry participants are either online-only retailers or bricks-and-mortar stores that have an online presence.

    Industry Products
  • Home entertainment products
  • Computer and computer peripherals
  • Digital and video cameras
  • Telephones and mobile phones
  • Industry Activities
  • Online mobile phones and telephones
  • Online home entertainment units
  • Online computers and computer peripherals
  • Online photographic equipment
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer sentiment index
  • Internet connections
  • Real household discretionary income
  • Trade-weighted index
  • Mobile telecommunications density

  • Current Performance
  • Online shopping growth
  • Technological developments
  • Price competition
  • Industry structure and concentration
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Online Consumer Electronics Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Consumer Electronics Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Audio Visual Electronic Equipment Manufacturing
  • Communication Equipment Manufacturing
  • Computer and Electronic Office Equipment Manufacturing
  • Telecommunications and Other Electrical Goods Wholesaling

  • Products & Services
  • Home entertainment products
  • Computer and computer peripherals
  • Telephones and mobile phones
  • Digital and video cameras
  • Other
  • Chart: Online Consumer Electronics Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 25 to 39
  • Consumers aged 40 to 59
  • Consumers aged 24 and under
  • Consumers aged 60 and older
  • Chart: Major Market Segmentation for the Online Consumer Electronics Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Consumer Electronics Sales

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Consumer Electronics Sales Industry

  • Industry Globalization
    Kogan.com Limited, Apple Pty Limited,
  • Table: Kogan.com Limited - financial performance
  • Table: Apple Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Consumer Electronics Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Consumer Electronics Sales Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Dslr Camera
  • A digital single-lens reflex camera, which is a digital camera that combines optical mechanisms of a single lens camera with digital imaging sensors.
  • Search Engine Marketing
  • A form of internet-based marketing which involves the promotion of websites by enhancing their prominence in search engine results pages, primarily via paid advertising.
  • Ultra-Hd Tv
  • A television with an aspect ratio of at least 16:9 and a minimum resolution of 3840x2180.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Consumer Electronics Sales market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Consumer Electronics Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Consumer Electronics Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Consumer Electronics Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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