Switched on: Ongoing product innovation has boosted demand for the industry

The prevalence of online shopping has supported robust growth in the Online Consumer Electronics Sales industry. Online retailers' ability to provide products at lower price-points than traditional consumer electronics retailers has enabled the industry to better withstand difficult economic conditions. Online purchases of computer electronic products are generally considered a cost-effective alternative to those retailed by traditional bricks-and-mortar stores. Growth in household discretionary incomes and the general uptake of online shopping have supported demand for consumer electronic products such as laptops, desktop PCs, tablets, TVs and smartphones. Industry revenue is expected to increase at an annualised 18.0% over the five years through 2018-19, to $2.2 billion...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 14-19
18.0%
Forecast Growth 19-24
Profit
Employment
1,719
Businesses
833

Industry Threats & Opportunities

  • Higher discretionary incomes and lower pricepoint offerings have fuelled industry revenue growth
  • Increased product sophistication and consumer price-consciousness have boosted industry demand
  • Increasing internet speeds and capabilities are projected to lead to further product upgrades
  • Industry Report - Industry Key Buyers Chapter

    The Online Consumer Electronics Sales industry is characterised by a moderate level of market share concentration, with the top four players expected to account for approximately 42% of industry revenue in 2018-19. This trend has increased substantially over the past five years, as many large companies have expanded their online presence. However, while consumers have been keen to move online, traditional retailers have been less enthusiastic. These latecomers to the online retail scene, such as Harvey Norman, have a low online market share compared with early adopters. The industry is expected to become increasingly concentrated as an increasing number of businesses recognise the growth potential of an online presence. ...purchase to read more.

    Additional Insights for the Online Consumer Electronics Sales Industry

    IBISWorld has determined the most important Key Success Factors for the Online Consumer Electronics Sales are:

  • Receiving the benefit of word of mouth recommendations
  • Having a cost effective distribution system
  • Provision of superior after sales service
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Consumer sentiment index in the Online Consumer Electronics Sales industry impact industry performance..

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    What's in this report

    What is the Online Consumer Electronics Sales Industry?

    The industry includes retailers that sell consumer electronics via the internet. Industry goods include TV sets, home entertainment devices, digital cameras, personal computers, mobile phones and telephones. Operators are either online-only retailers or bricks-and-mortar stores that have an online presence.

    Industry Products
  • Home entertainment products
  • Computer and computer peripherals
  • Digital and video cameras
  • Telephones and mobile phones
  • Other products
  • Industry Activities
  • Online mobile phones and telephones
  • Online home entertainment products
  • Online computers and computer peripherals
  • Online photographic equipment
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Consumer sentiment index
  • Demand from department stores
  • Demand from online shopping
  • Trade-weighted index
  • Internet connections
  • Mobile telecommunications density

  • Current Performance
  • Online shopping growth
  • Technological developments
  • Price competition
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Technological change
  • Intensifying competition
  • Industry structure
  • Table: Online Consumer Electronics Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Consumer Electronics Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Audio Visual Electronic Equipment Manufacturing
  • Communication Equipment Manufacturing
  • Computer and Electronic Office Equipment Manufacturing
  • Telecommunications and Other Electrical Goods Wholesaling

  • Products & Services
  • Home entertainment products
  • Computer and computer peripherals
  • Telephones and mobile phones
  • Digital and video cameras
  • Other products
  • Chart: Online Consumer Electronics Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 25 to 39
  • Consumers aged 40 to 59
  • Consumers aged 24 and under
  • Consumers aged 60 and older
  • Chart: Major Market Segmentation for the Online Consumer Electronics Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Consumer Electronics Sales

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Consumer Electronics Sales Industry

  • Industry Globalization
    Kogan.com Limited, JB Hi-Fi Limited, Apple Pty Limited,
  • Table: Kogan.com Limited - financial performance
  • Table: JB Hi-Fi Limited - financial performance
  • Table: Apple Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Consumer Electronics Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Consumer Electronics Sales Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Dslr Camera
  • A digital single-lens reflex camera, which is a digital camera that combines optical mechanisms of a single lens camera with digital imaging sensors.
  • Smart Tv
  • A television set with integrated internet capabilities.
  • Ultra-Hd Tv
  • A television with an aspect ratio of at least 16:9 and a minimum resolution of 3840x2180.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Consumer Electronics Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Consumer Electronics Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Consumer Electronics Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Consumer Electronics Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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