Strong connection: Increasing consumer price-consciousness has favoured online product sales

IBISWorld’s Online Consumer Electronics Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Threats & Opportunities

  • Increased sophistication in electronic devices has boosted product demand
  • Increasing internet speeds and capabilities are expected to lead to further consumer product upgrades

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    Industry Analysis & Industry Trends

    The prevalence of online shopping has supported robust growth in the Online Consumer Electronics Sales industry. Online retailers' ability to provide products at lower pricepoints than traditional consumer electronics retailers has enabled the industry to better withstand turbulent economic conditions. Online purchases of computer electronic products are generally considered a cost-effective alternative to those retailed by traditional bricks-and-mortar stores. Growth in household discretionary incomes and the general uptake of online shopping has supported demand for consumer electronic products such as laptops, desktop PCs, tablets, TVs and smartphones. Over the five years through 2016-17, industry revenue is forecast to increase by an annualised 15.4%, to reach $2.4 billion...

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    What is the Online Consumer Electronics Sales industry?

    The Online Consumer Electronics Sales industry has maintained robust growth over the past five years, despite a challenging retail environment. An upward trend in household discretionary incomes and the growing acceptance of online shopping have been the two primary forces driving industry sales. As consumers require internet access to purchase goods from industry players, an increase in the number of internet subscribers and enhanced web connectivity from smartphones and tablets have expanded the industry’s market size, further fuelling online sales of consumer electronics. Des...

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    Additional Insights for the Online Consumer Electronics Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Consumer Electronics Sales Industry are

  • Ability to provide goods/services across diverse locations
  • Receiving the benefit of word of mouth recommendations
  • Having a cost effective distribution system
  • IBISWorld analysts also discuss how external factors such as Consumer sentiment index and Internet connections in the Online Consumer Electronics Sales industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Home entertainment products
    Computer and computer peripherals
    Digital and video cameras
    Telephones and mobile phones
    Examples of brands in this Industry
    Dick Smith

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Consumer sentiment index
  • Internet connections
  • Real household discretionary income
  • Trade-weighted index
  • Mobile telecommunications density

  • Current Performance
  • Online shopping growth
  • Technological developments
  • Price competition
  • Industry structure and concentration
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Online Consumer Electronics Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Consumer Electronics Sales Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Audio Visual Electronic Equipment Manufacturing
  • Communication Equipment Manufacturing
  • Computer and Electronic Office Equipment Manufacturing
  • Telecommunications and Other Electrical Goods Wholesaling

  • Products & Services
  • Home entertainment products
  • Computer and computer peripherals
  • Telephones and mobile phones
  • Digital and video cameras
  • Other
  • Chart: Online Consumer Electronics Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 25 to 39
  • Consumers aged 40 to 59
  • Consumers aged 24 and under
  • Consumers aged 60 and older
  • Chart: Major Market Segmentation for the Online Consumer Electronics Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Consumer Electronics Sales

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Consumer Electronics Sales Industry

  • Industry Globalization
    Major Companies
    Kogan.com LimitedApple Pty Limited
  • Table: Kogan.com Limited - financial performance
  • Table: Apple Pty Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Consumer Electronics Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Consumer Electronics Sales Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Dslr Camera
  • A digital single-lens reflex camera, which is a digital camera that combines optical mechanisms of a single lens camera with digital imaging sensors.
  • Search Engine Marketing
  • A form of internet-based marketing which involves the promotion of websites by enhancing their prominence in search engine results pages, primarily via paid advertising.
  • Ultra-Hd Tv
  • A television with an aspect ratio of at least 16:9 and a minimum resolution of 3840x2180.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Consumer Electronics Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Consumer Electronics Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Consumer Electronics Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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