Casting a wide net: Growing acceptance of online shopping has supported strong revenue growth

The Online Computer and Tablet Sales industry has strongly grown over the past five years. The development and widespread consumer acceptance of tablet computers have helped boost industry revenue over this period. In addition, consumers have become more confident about purchasing high-value items online, with online shopping significantly growing over the past five years. Consumers have turned to online shopping as a cost-effective and convenient alternative to bricks-and-mortar shopping, with online computer and tablet retailers benefiting from this trend. Industry revenue is expected to increase at an annualised 12.1% over the five years through 2017-18, to total $863.0 million. This includes expected revenue growth of 10.6% in more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • While the industry has rapidly grown, operators have faced increasing competitive pressures
  • Widespread consumer acceptance of tablet computers has supported industry revenue
  • Industry enterprise numbers are projected to continue rising, increasing competitive pressures
  • Industry Report - Industry Locations Chapter

    Similar to other ecommerce industries, the geographic spread of the industry is not linked to the location of establishments but rather the location of consumers that purchase computers and tablets online. The projected geographic spread of the industry is based on population distribution and the proportion of households with internet access. A considerable portion of Australia’s population is located in the eastern seaboard states. Consequently, consumers in New South Wales, Victoria and Queensland account for the largest shares of online sales. In addition, the majority of online sales occur in urban parts of Australia, rather than rural areas. Thi...purchase to read more.

    Additional Insights for the Online Computer and Tablet Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Computer and Tablet Sales Industry are

  • Provision of superior after sales service
  • Having a good reputation
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Consumer sentiment index in the Online Computer and Tablet Sales industry impact industry performance..

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    What's in this report

    What is the Online Computer and Tablet Sales Industry?

    Firms in the industry sell desktop, notebook and tablet computers to consumers via the internet. The industry does not include phablet sales, as these are classified as smartphones and not tablets.

    Industry Products
  • Desktop computers
  • Laptops and notebooks
  • Tablet computers
  • Industry Activities
  • Online desktop computer retailing
  • Online laptop and notebook computer retailing
  • Online tablet computer retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Consumer sentiment index
  • Demand from online shopping
  • IT and telecommunications adoption

  • Current Performance
  • Consumer demand
  • Growing participation
  • Competition and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Market saturation
  • Online shopping growth
  • Table: Online Computer and Tablet Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Computer and Tablet Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Computer and Computer Peripheral Wholesaling
  • Computer and Electronic Office Equipment Manufacturing
  • Courier Pick-up and Delivery Services
  • Internet Service Providers

  • Products & Services
  • Tablet computers
  • Laptops and notebooks
  • Desktop computers
  • Chart: Online Computer and Tablet Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54 years
  • People aged 15 to 34 years
  • People aged 55 years and over
  • Corporate or business clients
  • Chart: Major Market Segmentation for the Online Computer and Tablet Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Computer and Tablet Sales

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Computer and Tablet Sales Industry

  • Industry Globalization
    Apple Pty Limited, Apple Pty Limited,
  • Table: Apple Pty Limited - financial performance
  • Table: Apple Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Computer and Tablet Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Computer and Tablet Sales Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A laptop that runs Google Chrome's operating system, and relies on having an online connection to run its applications.
  • Ecommerce
  • The ability to conduct transactions via the internet.
  • Phablet
  • A mid-size hybrid device that incorporates the capabilities of a smartphone and a tablet.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Computer and Tablet Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Online Computer and Tablet Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Computer and Tablet Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Computer and Tablet Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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