Under a cloud: Industry revenue plummets due to developers selling directly to end-users

IBISWorld’s Online Computer Software Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Analysis & Industry Trends

The Online Computer Software Sales industry has struggled immensely over the past five years as a result of its suppliers engaging directly with their end users via online distribution avenues. Despite expanding the industry's potential market size, the rise in the number of internet connections over the period has facilitated a crippling degree of disruption from software publishers. The digital and cloud-based nature of their products and services have enabled software developers to retail their products to households and businesses directly over the internet via digital downloads or subscription-based distribution models. As more consumers opt to purchase software from its respective developer, industry revenue is anticipated to fall by 14.7% during the current year...

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What is the Online Computer Software Sales industry?

The Online Computer Software Sales industry exhibits moderate barriers to entry. These are largely governed by the industry's high market share concentration and the rising degree of competition from software developers. Over 70% of industry revenue is accounted for by the online sales of the top four players. New entrants tend to find it difficult to establish a profitable customer base given the reputation of operators such as Wesfarmers and JB Hi-Fi. As a result, new entrants usually have to invest substantially in advertising, particularly via internet-based channels such as search engine marketing and social media, to market their brand...

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Products & Brands

Major products in this industry
Office software
Photo editing software
Accounting software
Antivirus software
Examples of brands in this Industry
JB Hi-Fi
The Good Guys

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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