Under a cloud: Industry revenue plummets due to developers selling directly to end-users

IBISWorld’s Online Computer Software Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Threats & Opportunities

  • The increasing availability of free software has been detrimental to the industry

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    Industry Analysis & Industry Trends

    The Online Computer Software Sales industry has struggled immensely over the past five years as a result of its suppliers engaging directly with their end users via online distribution avenues. Despite expanding the industry's potential market size, the rise in the number of internet connections over the period has facilitated a crippling degree of disruption from software publishers. The digital and cloud-based nature of their products and services have enabled software developers to retail their products to households and businesses directly over the internet via digital downloads or subscription-based distribution models. As more consumers opt to purchase software from its respective developer, industry revenue is anticipated to fall by 14.7% during the current year...

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    What is the Online Computer Software Sales industry?

    The Online Computer Software Sales industry has a high level of market share concentration, with the top four players accounting for over 70% of industry revenue. Outside of the top four players, the industry is highly fragmented. Many bricks-and-mortar retailers now also provide online sale options. The number of operators that only sell software online has increased over the past five years. Revenue derived from these companies is expected to be relatively low as they begin to establish themselves within the industry. Over the past five years, market share concentration has increased as many smaller players that have been unable to sustain a profitable customer base in the face of declining demand have exited the industry. The...

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    Additional Insights for the Online Computer Software Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Computer Software Sales Industry are

  • Ability to access niche markets
  • Ensuring pricing structure is appropriate
  • Receiving the benefit of word of mouth recommendations
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Consumer sentiment index in the Online Computer Software Sales industry impact industry performance..

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    New Zealand Special Report

    Products & Brands

    Major products in this industry
    Office software
    Photo editing software
    Accounting software
    Antivirus software
    Examples of brands in this Industry
    JB Hi-Fi
    The Good Guys

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Consumer sentiment index
  • Demand from computer and software retailing
  • Internet connections

  • Current Performance
  • Industry disruption
  • Changing business environment
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Cloud proliferation
  • Industry structure
  • Table: Online Computer Software Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Computer Software Sales Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Computer and Electronic Office Equipment Manufacturing
  • Computer and Software Retailing
  • Internet Service Providers
  • Software Publishing

  • Products & Services
  • Office software
  • Antivirus software
  • Other
  • Photo editing software
  • Accounting software
  • Chart: Online Computer Software Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54
  • People aged 55 and over
  • Small businesses
  • People aged 15 to 34
  • Chart: Major Market Segmentation for the Online Computer Software Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Computer Software Sales

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Computer Software Sales Industry

  • Industry Globalization
    Major Companies
    Wesfarmers LimitedJB Hi-Fi Limited
  • Table: Wesfarmers Limited - financial performance
  • Table: JB Hi-Fi Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Computer Software Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Computer Software Sales Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Cloud Computing
  • A computing model where users can access services via a virtualised environment, constructed using shared physical resources connected over a public network such as the internet.
  • Operating System
  • A computer software package that controls the management of its hardware and core system operations such as file management.
  • Software As A Service (Saas)
  • Refers to the sale of software on a subscription basis with related customer support, rather than the sale of standalone products.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Computer Software Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Computer Software Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Computer Software Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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