Online Car Classifieds in Australia - Market Research Report

Online Car Classifieds industry trends (2014-2019)

poll Average industry growth 2014–2019: 3.4%

The Online Car Classifieds industry has grown strongly over the past five years. Internet use has become widespread across all segments of society, and consumers are increasingly confident with using internet services to conduct large-scale transactions. Online car classifieds operators have benefited from rising demand for online services, with online classifieds websites supplanting newspapers as the main resource for private car listings. In addition, declining motor vehicle prices have supported a greater number of motor vehicles in Australia, which has boosted demand for the industry's services over the past five years. Industry revenue is expected to increase at an annualised 6.7% over the five years through 2018-19, to $401.8 million. This inc...
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Online Car Classifieds industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Online Car Classifieds industry is anticipated to continue recording solid revenue growth over the next five years, albeit at a slower pace than over the past five years. The number of cars and other motor vehicles in Australia is forecast to increase over the next five years, although urbanisation and the rising popularity of high-density living will likely limit car ownership in some areas. Demand for online services is projected to continue rising over the period, as consumers move towards smartphones as their primary means of accessing the internet. Industry profit margins are anticipated to widen slightly over the next five years, as smaller inefficient enterprises exit the industry due to Carsales.com's ongoing dominance. These enterprises...
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Online Car Classifieds industry statistics

  • business Number of Businesses: 37
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 1,109

Biggest companies in the Online Car Classifieds industry

The companies holding the largest market share in the Online Car Classifieds in Australia industry include Carsales.com Limited.

  • pie_chart Carsales.com Limited Market Share: x.x%
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What is Online Car Classifieds industry?

Industry Definition

The industry retails automobiles online to consumers and businesses, and also provides services to aid in automobile purchases. Automobiles sold include passenger cars, trucks and sports utility vehicles. Some players offer their customers trade-in, car financing and car selling services.

Industry Products and Services

  • Premium listings
  • Standard listings
  • Display advertising
  • All Others

Industry Activities

  • Selling new and used cars online
  • Selling display advertisements

Market research report - table of contents

Industry Definition

The industry retails automobiles online to consumers and businesses, and also provides services to aid in automobile purchases. Automobiles sold include passenger cars, trucks and sports utility vehicles. Some players offer their customers trade-in, car financing and car selling services.

Main Activities

  • Selling new and used cars online
  • Selling display advertisements

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The number of motor vehicles directly influences the size of the online car classifieds market, as it determines the potential number of motor vehicles av...
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Number of motor vehicles
Internet subscribers
Average age of vehicle fleet
Demand from newspaper publishing

Current Performance

Rise in online services
Car ownership trends
Dominance of Carsales.com
 Chart: Revenue Growth

Industry Outlook

Online services
Broadening revenue streams
Industry structure
 Table: Online Car Classifieds in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Car Classifieds in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Motor Vehicle Wholesaling in Australia
Motor Vehicle Dealers in Australia
National and Regional Commercial Banks in Australia
Consumers



Key Selling Industries

Internet Service Providers in Australia






Products & Services

The Online Car Classifieds industry primarily provides an online marketplace for consumers and businesses to purchase or sell cars. Listings on industry w...
Private sellers
Motor vehicle manufacturers and wholesalers
Other businesses



Demand Determinants

Demand for online car classifieds is primarily linked to the demand for purchasing a car. Decisions to purchase a car are based on the price and the need ...
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Major Markets

Private sellers
Motor vehicle manufacturers and wholesalers
Other businesses




 Chart: Major Market Segmentation for the Online Car Classifieds in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Car Classifieds industry is characterised by high market share concentration. The largest player in the industry, Carsales.com, accounts for ov...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Car Classifieds in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Car Classifieds in Australia - Market Research Report Industry

Industry Globalization

Carsales.com Limited is a locally owned public company that generates most of its revenue through online classifieds and display advertisements. The compa...
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carsales.com

 Table: carsales.com - financial performance

Capital Intensity

The Online Car Classifieds industry displays low capital intensity. For every dollar spent on capital costs in 2018-19, an estimated $15.88 is spent on wa...
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 Chart: Level of Capital Intensity for the Online Car Classifieds in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Car Classifieds in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Car Classifieds industry?

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This report on Online Car Classifieds in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Car Classifieds in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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