Wheeling and dealing: Rising demand for online services has driven revenue growth

The Online Car Classifieds industry has grown strongly over the past five years. Internet use has become widespread across all segments of society, and consumers are increasingly confident with using internet services to conduct large-scale transactions. Online car classifieds operators have benefited from rising demand for online services, with online classifieds websites supplanting newspapers as the main resource for private car listings. In addition, declining motor vehicle prices have supported a greater number of motor vehicles in Australia, which has boosted demand for the industry's services over the past five years. Industry revenue is expected to increase at an annualised 6.7% over the five years through 2018-19, to $401.8 million. This includes anticipated growth of 4.6%...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Online car classifieds operators have benefited from rising demand for online services
  • Falling vehicle prices have supported industry growth by encouraging more consumers to buy cars
  • Rising urbanisation and high-density living will likely limit car ownership in some areas
  • Industry Report - Industry Key Buyers Chapter

    The Online Car Classifieds industry is characterised by high market share concentration. The largest player in the industry, Carsales.com, accounts for over 70% of industry revenue alone, and thus defines most of the industry's activity on its own. Other players that hold relatively substantial market shares include Trading Post (formerly Easyco) and Fairfax Media (Drive.com.au). Online marketplace eBay also operates in the industry, while its subsidiary Gumtree provides free local classified ads, but most listings on the website are free or charge a minimal fee only when a certain threshold is met. Other players in the industry tend to target niche segments, such as certain geographic areas or car types. Over the past five years, industry concentration has largely remained strong...purchase to read more.

    Additional Insights for the Online Car Classifieds Industry

    IBISWorld has determined the most important Key Success Factors for the Online Car Classifieds are:

  • Company's product is user/consumer friendly
  • Access to highly skilled workforce
  • Having a high profile in the market
  • IBISWorld analysts also discuss how external factors such as Number of motor vehicles and Internet subscribers in the Online Car Classifieds industry impact industry performance..

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    What's in this report

    What is the Online Car Classifieds Industry?

    The industry retails automobiles online to consumers and businesses, and also provides services to aid in automobile purchases. Automobiles sold include passenger cars, trucks and sports utility vehicles. Some players offer their customers trade-in, car financing and car selling services.

    Industry Products
  • Premium listings
  • Standard listings
  • Display advertising
  • Industry Activities
  • Selling new and used cars online
  • Selling display advertisements
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of motor vehicles
  • Internet subscribers
  • Average age of vehicle fleet
  • Demand from newspaper publishing
  • Demand from urban bus and tramway transport

  • Current Performance
  • Revenue and profitability
  • Rise in online services
  • Car ownership trends
  • Dominance of Carsales.com
  • Chart: Revenue Growth

  • Industry Outlook
  • Car ownership trends
  • Online services
  • Broadening revenue streams
  • Industry structure
  • Table: Online Car Classifieds Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Car Classifieds Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Motor Vehicle Wholesaling
  • Motor Vehicle Dealers
  • National and Regional Commercial Banks
  • Consumers

  • Key Selling Industries
  • Internet Service Providers

  • Products & Services
  • Standard listings
  • Display advertising
  • Premium listings
  • Chart: Online Car Classifieds Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Motor vehicle dealers
  • Private sellers
  • Motor vehicle manufacturers and wholesalers
  • Other businesses
  • Chart: Major Market Segmentation for the Online Car Classifieds Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Car Classifieds

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Car Classifieds Industry

  • Industry Globalization
    Carsales.com Limited,
  • Table: Carsales.com Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Car Classifieds Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Car Classifieds Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Display Advertising
  • Advertising that is included as text, logos or images on a company's website.
  • Federal Chamber Of Automotive Industries
  • The peak industry body for manufacturers and importers of passenger vehicles in Australia.
  • Web Traffic
  • Amount of data sent and received by visitors to a website, essentially it is used to measure the popularity of a website or certain parts of the website.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Car Classifieds market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Car Classifieds:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Car Classifieds market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Car Classifieds, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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