Pedal to the metal: Increasing confidence in online services has fuelled industry growth

IBISWorld’s Online Car Classifieds market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Threats & Opportunities

  • The projected increase in urbanisation is expected to slow growth in the number of motor vehicles

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    Industry Analysis & Industry Trends

    The Online Car Classifieds industry has grown strongly over the past five years, fuelled by rising demand for online services. Internet use has become ubiquitous across all segments of society, and consumers are increasingly confident with using internet services for large-scale transactions. Online car classifieds operators have benefited from rising demand for online services, with online classifieds websites supplanting newspapers as the main resource for private car listings. In addition, the declining price of motor vehicles has supported a greater number of motor vehicles in Australia, which has boosted demand for the industry’s services over the past five years. Industry revenue is expected to grow at an annualised 10.4% over the five years through 2016-17, to reach $360.0...

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    What is the Online Car Classifieds industry?

    The industry is primarily involved in providing an online marketplace for consumers and businesses to purchase or sell cars. These listings can fall under standard or premium categories. Many industry players also sell aggregate data on consumer purchasing behaviour to motor vehicle dealers. However, these activities fall outside the scope of the industry.

    Standard listings

    Most paid advertising on car classifieds websites is for standard listings. These listings normally include a picture of the vehicle, a description and the seller's contact details. Customers have increasingly turned to premium listings to prioritise and optimise their listings in car classified searches over the past five years. Con...

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    Additional Insights for the Online Car Classifieds Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Car Classifieds Industry are

  • Website is user friendly
  • Access to highly skilled workforce
  • Having a high profile in the market
  • IBISWorld analysts also discuss how external factors such as Number of motor vehicles and Internet connections in the Online Car Classifieds industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Premium listings
    Standard listings
    Display advertising
    Examples of brands in this Industry
    Trading Post

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of motor vehicles
  • Internet connections
  • Average age of vehicle fleet
  • Demand from newspaper publishing
  • Demand from urban bus and tramway transport

  • Current Performance
  • Revenue and profitability
  • Rise in online services
  • Car ownership
  • Dominance of Carsales.com
  • Chart: Revenue Growth

  • Industry Outlook
  • Car trends
  • Online services growing
  • Broadening revenue streams
  • Industry structure
  • Table: Online Car Classifieds Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Car Classifieds Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Motor Vehicle Wholesaling
  • Motor Vehicle Dealers
  • National and Regional Commercial Banks
  • Consumers

  • Key Selling Industries
  • Internet Service Providers

  • Products & Services
  • Standard listings
  • Display advertising
  • Premium listings
  • Chart: Online Car Classifieds Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Motor vehicle dealers
  • Private sellers
  • Motor vehicle manufacturers and wholesalers
  • Other businesses
  • Chart: Major Market Segmentation for the Online Car Classifieds Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Research and development
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Online Car Classifieds

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Car Classifieds Industry

  • Industry Globalization
    Major Companies
    Carsales.com LimitedEasyco Pty Ltd
  • Table: Carsales.com Limited - financial performance
  • Table: Easyco Pty Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Car Classifieds Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Car Classifieds Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Display Advertising
  • Advertising that is included as text, logos or images on a company's website.
  • Federal Chamber Of Automotive Industries
  • The peak industry body for manufacturers and importers of passenger vehicles in Australia.
  • Web Traffic
  • Amount of data sent and received by visitors to a website, essentially it is used to measure the popularity of a website or certain parts of the website.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Car Classifieds:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Car Classifieds market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Car Classifieds, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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