Overview

Pedal to the metal: Increasing confidence in online services has fuelled industry growth

IBISWorld’s Online Car Classifieds market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

The Online Car Classifieds industry has grown strongly over the past five years, fuelled by rising demand for online services. Internet use has become ubiquitous across all segments of society, and consumers are increasingly confident with using internet services for large-scale transactions. Online car classifieds operators have benefited from rising demand for online services, with online classifieds websites supplanting newspapers as the main resource for private car listings. In addition, the declining price of motor vehicles has supported a greater number of motor vehicles in Australia, which has boosted demand for the industry’s services over the past five years. Industry revenue is expected to grow at an annualised 10.4% over the five years through 2016-17, to reach $360.0...

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What is the Online Car Classifieds industry?

The Online Car Classifieds industry displays low capital intensity. For every dollar spent on capital costs, an estimated $17.27 is spent on wages. Wages represent the largest industry expense, while deprecation accounts for only a minor share of industry revenue. This is due to the low-cost nature of businesses in the industry. Once the website is setup, maintaining and optimising the website is the one of the most important costs, followed by advertising, and managing or selling to commercial and business clients. Capital costs are relatively low, and mainly consist of the depreciation of computers, servers and other IT assets. Over the past five years, capital intensity has increased in line with rising wage costs through the growing need for skilled workers. ...

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Products & Brands

Major products in this industry
Premium listings
Standard listings
Display advertising
Examples of brands in this Industry
Trading Post

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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