Lights, camera, action: The rising popularity of action cameras like GoPro is supporting growth

The Online Camera and Camcorder Sales industry has grown modestly over the past five years, supported by greater online connectivity. Rising consumer acceptance of online shopping and modest growth in real household discretionary incomes have also helped to support the industry's performance over the period. Industry revenue is expected to increase at an annualised 2.5% over the five years through 2017-18, to $270.4 million. This includes an estimated 2.0% rise in 2017-18.The rapid proliferation of smartphones has supported online connectivity over the past five years, with consumers increasingly accessing digital content on their mobile more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • The popularity of smartphone cameras is expected to continue to threaten the industry
  • The quality of built-in smartphone cameras has reduced demand for basic point-and-shoot cameras
  • Increasingly sophisticated smartphone cameras will continue to threaten demand for industry cameras
  • Industry Report - Starting a New Business Chapter

    The Online Camera and Camcorder Sales industry is characterised by moderate barriers to entry, and this level has increased over the past five years. However, barriers to entry can vary significantly depending on the scale of the company and the type of products sold. Industry operators can fall into a variety of categories, including specialist online operators, online retailers that offer a range of electrical products and the online platforms of physical retail stores.The ability to gain a sustainable client base represents a major barrier for new entrants. Consumers are increasingly spoiled for choice when purchasing cameras and related products. New entrants will be required to break traditional consumer habits, with the majority of sales typically taking place instore. Ope...purchase to read more.

    Additional Insights for the Online Camera and Camcorder Sales Industry

    IBISWorld has determined the most important Key Success Factors for the Online Camera and Camcorder Sales are:

  • Ability to control stock on hand
  • Ability to adopt new technology
  • Provision of superior sales service
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Consumer sentiment index in the Online Camera and Camcorder Sales industry impact industry performance..

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    What's in this report

    What is the Online Camera and Camcorder Sales Industry?

    Industry retailers operate websites that enable consumers to purchase cameras, camcorders and associated goods. Industry participants are either pure-play retailers or bricks-and-mortar stores that also have an online store. Commercial camera equipment such as closed-circuit TV devices are not included in the industry.

    Industry Products
  • Cameras
  • Action cameras
  • Video cameras
  • Accessories and other products
  • Industry Activities
  • Photographic equipment retailing
  • Camera retailing
  • Camcorder retailing
  • Camera accessory retailing
  • Action camera retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Consumer sentiment index
  • IT and telecommunications adoption
  • Demand from online shopping
  • Households with internet access
  • International travel by Australians

  • Current Performance
  • Demand factors
  • Smartphone competition
  • Camera segments
  • Price competition
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Smartphone proliferation
  • Online connectivity
  • Industry structure
  • Regulation and disruption
  • Table: Online Camera and Camcorder Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Camera and Camcorder Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Professional Photographic Services
  • Consumers

  • Key Selling Industries
  • Courier Pick-up and Delivery Services
  • Internet Service Providers
  • Photographic and Optical Goods Manufacturing
  • Telecommunications and Other Electrical Goods Wholesaling

  • Products & Services
  • Cameras
  • Accessories and other products
  • Video cameras
  • Action cameras
  • Chart: Online Camera and Camcorder Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 35 to 54
  • Consumers aged 15 to 34
  • Consumers aged 55 and over
  • Chart: Major Market Segmentation for the Online Camera and Camcorder Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Rent
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Online Camera and Camcorder Sales

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Camera and Camcorder Sales Industry

  • Industry Globalization
    JB Hi-Fi Limited, Limited,
  • Table: JB Hi-Fi Limited - financial performance
  • Table: Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Camera and Camcorder Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Camera and Camcorder Sales Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Action Camera
  • A compact, lightweight, wearable or mountable camera that captures first-person scenes.
  • Dslr Camera
  • A digital single-lens reflex camera, which is effectively a merger of SLR cameras and digital cameras.
  • Fixed-Lens Camera
  • A camera unable to use interchangeable lenses. Also known as a point-and-shoot camera.
  • Slr Camera
  • A single-lens reflex camera that enables the user to view what the lens sees and has lenses that are interchangeable.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Camera and Camcorder Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Camera and Camcorder Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Camera and Camcorder Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Camera and Camcorder Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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