Digital drinks: The industry is growing rapidly, aided by a wider range of available products

IBISWorld’s Online Beer, Wine and Liquor Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Analysis & Industry Trends

The Online Beer, Wine and Liquor Sales industry has gained momentum over the past five years as it has cemented its position in the retail sector. As the popularity of online shopping continues to grow, the industry's product lines are diversifying and industry competition is increasing. Industry revenue is expected to grow at an annualised 11.3% over the five years through 2016-17, with steady demand growth each year. Continued uptake of online liquor purchases by consumers is expected to drive industry revenue growth of 12.6% in the current year, to $400.5 million. Online sales are expected to account for approximately 4.0% of total liquor retail sales in the current year...

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What is the Online Beer, Wine and Liquor Sales industry?

The Online Beer, Wine and Liquor Sales industry sells alcoholic beverages to consumers via the internet. While some industry operators may also have a bricks-and-mortar presence, industry players operate through online sales platforms that catalogue and sell their alcoholic product offerings.


The largest industry product segment is wine, which is projected to account for 51.6% of industry revenue in 2016-17. Online sales of wine have traditionally been popular due to well-established wine clubs and specialist retailers such as Cellarmasters and Vintage Cellars that retail a range of Australian and imported wines. These companies have given consumers access to a larger range of previously unavailable wines to sample from across the world. The...

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Additional Insights for the Online Beer, Wine and Liquor Sales Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Beer, Wine and Liquor Sales Industry are

  • Ability to control stock on hand
  • Website accessibility to consumers
  • Economies of scale
  • IBISWorld analysts also discuss how external factors such as Total alcohol consumption and Demand from online shopping in the Online Beer, Wine and Liquor Sales industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Beer and cider
    Other alcoholic beverages
    Examples of brands in this Industry
    Vintage Cellars
    First Choice Liquor
    Dan Murphy's

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Total alcohol consumption
  • Demand from online shopping
  • Real household discretionary income
  • Per capita alcohol consumption
  • Health consciousness
  • Population aged 18 and older

  • Current Performance
  • Quality not quantity
  • Search and compare
  • Profit and costs
  • Competition continues
  • Chart: Revenue Growth

  • Industry Outlook
  • Shift online
  • Premium products
  • Connectivity and competition
  • Table: Online Beer, Wine and Liquor Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Beer, Wine and Liquor Sales Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Beer Manufacturing
  • Liquor Wholesaling
  • Spirit Manufacturing
  • Wine Production

  • Products & Services
  • Wine
  • Spirits
  • Beer and cider
  • Other alcoholic beverages
  • Chart: Online Beer, Wine and Liquor Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 26 to 40 years
  • People aged 41 to 60 years
  • People aged 25 years and under
  • People aged 61 years and older
  • Businesses
  • Chart: Major Market Segmentation for the Online Beer, Wine and Liquor Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Beer, Wine and Liquor Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Beer, Wine and Liquor Sales Industry

  • Industry Globalization
    Major Companies
    Woolworths LtdWesfarmers Limited
  • Table: Woolworths Ltd - financial performance
  • Table: Wesfarmers Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Beer, Wine and Liquor Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Beer, Wine and Liquor Sales Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Tags that can track products throughout the supply chain by releasing continuous signals from a chip that is inserted in the product during manufacturing.
  • Rtd
  • Ready-to-drink beverages are flavoured pre-prepared spirit-based beverages with an alcohol content generally below 10%.
  • Web-Hosting
  • a service that provides web space for online retailers to host their websites.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Beer, Wine and Liquor Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Beer, Wine and Liquor Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Beer, Wine and Liquor Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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