Proof positive: Revenue soars as consumers become more familiar with industry offerings

The Online Beer, Wine and Liquor Sales industry has gained momentum over the past five years, cementing its position in the retail sector. As online shopping continues to grow in popularity, the industry's product lines are diversifying and industry competition is increasing. Industry revenue is expected to increase at an annualised 14.1% over the five years through 2018-19, as demand has risen steadily from year to year. This includes anticipated revenue growth of 16.5% in the current year, to $569.4 million. Online sales are expected to account for 4.6% of total liquor retail sales in the current year.Despite overall industry growth, per capita alcohol consumption has fallen over the past five years, threatening demand for industry products...read more.

Industry Statistics & Market Size
Revenue
$569m
Annual Growth 14-19
14.1%
Forecast Growth 19-24
Profit
Employment
974
Businesses
163

Industry Threats & Opportunities

  • Industry sales have soared as operators have improved online sales systems and delivery methods
  • Consumer preferences have shifted towards premium beverages across the wider liquor retailing sector
  • Further improvements to sales and delivery systems will expand the industry's client base
  • Industry Report - Industry Investment Chapter

    The Online Beer, Wine and Liquor Sales industry has higher capital intensity than many other online retail industries due to its larger scale logistics operations. However, the industry's capital intensity is low, with numerous labour functions still required despite sales and delivery processes being heavily automated. Industry firms require labour for certain elements of logistics, ordering and quality control; website management; and customer service. For every dollar paid as wages in 2018-19, industry operators will invest an estimated $0.10 in capital equipment. The industry's capital intensity has increased over the past five years due to greater investment in capital equipment, while wages have decreased as a proportion of industry revenue...purchase to read more.

    Additional Insights for the Online Beer, Wine and Liquor Sales Industry

    IBISWorld has determined the most important Key Success Factors for the Online Beer, Wine and Liquor Sales are:

  • Ability to control stock on hand
  • Website accessibility to consumers
  • Economies of scale
  • IBISWorld analysts also discuss how external factors such as Total alcohol consumption and Demand from online shopping in the Online Beer, Wine and Liquor Sales industry impact industry performance..

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    What's in this report

    What is the Online Beer, Wine and Liquor Sales Industry?

    Industry firms sell packaged liquor, wine and beer to consumers over the internet.

    Industry Products
  • Beer and cider
  • Wine
  • Spirits
  • Other alcoholic beverages
  • Industry Activities
  • Online sale of beer and cider
  • Online sale of wine
  • Online sale of fortified wines
  • Online sale spirits and liquors
  • Online sale of RTD alcoholic beverages
  • Online sale of other alcoholic beverages
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total alcohol consumption
  • Demand from online shopping
  • Real household discretionary income
  • Per capita alcohol consumption
  • Health consciousness
  • Population aged 18 and older

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Online Beer, Wine and Liquor Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Beer, Wine and Liquor Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Beer Manufacturing
  • Liquor Wholesaling
  • Spirit Manufacturing
  • Wine Production

  • Products & Services
  • Wine
  • Spirits
  • Beer and cider
  • Other alcoholic beverages
  • Chart: Online Beer, Wine and Liquor Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 26 to 40 years
  • People aged 41 to 60 years
  • People aged 25 years and under
  • People aged 61 years and older
  • Businesses
  • Chart: Major Market Segmentation for the Online Beer, Wine and Liquor Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent and utilities
  • Depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Online Beer, Wine and Liquor Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Beer, Wine and Liquor Sales Industry

  • Industry Globalization
    Woolworths Group Limited, Coles Group Limited, Vinomofo Pty Ltd, Naked Wines Australia Pty Ltd,
  • Table: Woolworths Group Limited - financial performance
  • Table: Coles Group Limited - financial performance
  • Table: Vinomofo Pty Ltd - financial performance
  • Table: Naked Wines Australia Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Beer, Wine and Liquor Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Beer, Wine and Liquor Sales Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Rfid
  • Tags that can track products throughout the supply chain by releasing continuous signals from a chip that is inserted in the product during manufacturing.
  • Rtd
  • Ready-to-drink beverages are flavoured pre-prepared spirit-based beverages with an alcohol content generally below 10%.
  • Web-Hosting
  • a service that provides web space for online retailers to host their websites.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Beer, Wine and Liquor Sales market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Beer, Wine and Liquor Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Beer, Wine and Liquor Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Beer, Wine and Liquor Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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