Online Beer, Wine and Liquor Sales in Australia - Market Research Report

Online Beer, Wine and Liquor Sales industry trends (2014-2019)

poll Average industry growth 2014–2019: 110.1%

The Online Beer, Wine and Liquor Sales industry has gained momentum over the past five years, cementing its position in the retail sector. As online shopping continues to grow in popularity, the industry's product lines are diversifying and industry competition is increasing. Industry revenue is expected to increase at an annualised 14.1% over the five years through 2018-19, as demand has risen steadily from year to year. This includes anticipated revenue growth of 16.5% in the current year, to $569.4 million. Online sales are expected to account for 4.6% of total liquor retail sales in the current year. Despite overall industry growth, per capita alcohol consumption has fallen over the past five years, threatening demand for industry products. Neve...
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Online Beer, Wine and Liquor Sales industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The increasing popularity of online shopping is forecast to benefit the Online Beer, Wine and Liquor Sales industry over the next five years. Further improvements to sales and delivery systems are anticipated to expand the industry's client base over the period, as more consumers become comfortable purchasing alcohol online. Consumers are projected to make more planned alcohol purchases online over the next five years, with more attention paid to selection and price. However, consumers will likely continue to make impulse and immediate alcohol purchases at bricks-and-mortar stores, somewhat constraining revenue growth. Industry revenue is forecast to increase at an annualised XX.X% over the five years through XXX-XX, to $XX.X million. Shift online...
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Online Beer, Wine and Liquor Sales industry statistics

  • attach_money Market Size: $569m
  • business Number of Businesses: 170
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 974

Biggest companies in the Online Beer, Wine and Liquor Sales industry

The companies holding the largest market share in the Online Beer, Wine and Liquor Sales in Australia industry include Woolworths Group Limited, Coles Group Limited, Vinomofo Pty Ltd and Naked Wines Australia Pty Ltd.

  • pie_chart Woolworths Group Limited Market Share: x.x%
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  • pie_chart Coles Group Limited Market Share: x.x%
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  • pie_chart Vinomofo Pty Ltd Market Share: x.x%
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  • pie_chart Naked Wines Australia Pty Ltd Market Share: x.x%
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What is Online Beer, Wine and Liquor Sales industry?

Industry Definition

Industry firms sell packaged liquor, wine and beer to consumers over the internet.

Industry Products and Services

  • Core services
  • Capital services
  • Capacity building services
  • All Others

Industry Activities

  • Online sale of beer and cider
  • Online sale of wine
  • Online sale of fortified wines
  • Online sale spirits and liquors
  • Online sale of RTD alcoholic beverages
  • Online sale of other alcoholic beverages

Market research report - table of contents

Industry Definition

Industry firms sell packaged liquor, wine and beer to consumers over the internet.

Main Activities

  • Online sale of beer and cider
  • Online sale of wine
  • Online sale of fortified wines
  • Online sale spirits and liquors
  • Online sale of RTD alcoholic beverages
  • Online sale of other alcoholic beverages

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Total alcohol consumption influences volumes of beer, wine and liquor purchased online and in stores. Growth in total alcohol consumption is likely to boo...
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Total alcohol consumption
Demand from online shopping
Real household discretionary income
Per capita alcohol consumption

Current Performance

Search and compare
Profit and costs
Competition continues
 Chart: Revenue Growth

Industry Outlook

Premium products
Connectivity and competition
 Table: Online Beer, Wine and Liquor Sales in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Beer, Wine and Liquor Sales in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Beer Manufacturing in Australia
Wine Production in Australia
Spirit Manufacturing in Australia
Liquor Wholesaling in Australia



Products & Services

The Online Beer, Wine and Liquor Sales industry sells alcoholic beverages to consumers over the internet. While some industry operators may also have a br...
People aged 41 to 60 years
People aged 25 years and under
People aged 61 years and older
Businesses


Demand Determinants

Key demand determinants for the Online Beer, Wine and Liquor Sales industry mainly revolve around consumer alcoholic beverage consumption and online shopp...
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Major Markets

People aged 41 to 60 years
People aged 25 years and under
People aged 61 years and older
Businesses



 Chart: Major Market Segmentation for the Online Beer, Wine and Liquor Sales in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Beer, Wine and Liquor Sales industry exhibits a high level of market share concentration. In 2018-19, the top four industry players account for...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Beer, Wine and Liquor Sales in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Beer, Wine and Liquor Sales in Australia - Market Research Report Industry

Industry Globalization

Woolworths Group Limited is a publicly listed Australian-owned company that generates the majority of its income from grocery retailing. The company owns ...
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Woolworths

 Table: Woolworths - financial performance

Coles Group

 Table: Coles Group - financial performance

Vinomofo

 Table: Vinomofo - financial performance

Naked Wines

 Table: Naked Wines - financial performance

Capital Intensity

The Online Beer, Wine and Liquor Sales industry has higher capital intensity than many other online retail industries due to its larger scale logistics op...
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 Chart: Level of Capital Intensity for the Online Beer, Wine and Liquor Sales in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Beer, Wine and Liquor Sales in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

RFID

RTD

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Beer, Wine and Liquor Sales industry?

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This report on Online Beer, Wine and Liquor Sales in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Beer, Wine and Liquor Sales in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Beer, Wine and Liquor Sales in Australia, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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