Lapping it up: The increasing popularity of online shopping has supported strong revenue growth

The Online Beer, Wine and Liquor Sales industry has gained momentum over the past five years, cementing its position in the retail sector. As the popularity of online shopping continues to grow, the industry’s product lines are diversifying and industry competition is increasing. Industry revenue is expected to grow at an annualised 11.1% over the five years through 2017-18, with steady demand growth each year. Consumers’ continued uptake of online liquor purchases is expected to drive industry revenue up by 10.5% in the current year, to $446.4 million. Online sales are expected to account for approximately 4.0% of total liquor retail sales in the current more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • Industry sales have skyrocketed as operators have improved online sales systems and delivery methods
  • Consumer preferences have shifted towards premium beverages across the wider liquor retailing sector
  • Further improvements in sales and delivery systems are likely to expand the industry’s client base
  • Industry Report - Industry Key Buyers Chapter

    The Online Beer, Wine and Liquor Sales industry exhibits a high level of market share concentration. In 2017-18, the top four industry players account for about 78% of industry revenue, with Woolworths holding a majority market share of the industry. Over the past five years, market share concentration has increased dramatically due to Woolworths' rapid expansion. However, much like the bricks-and-mortar liquor retailing industry, most other players beyond Woolworths are smaller, independently owned firms that have limited operations outside their key markets and employ few employees.While smaller online stores, focusing on niche premium products, have performed well over the past five years their businesses are expected to be threatened over the next five years. As ...purchase to read more.

    Additional Insights for the Online Beer, Wine and Liquor Sales Industry

    IBISWorld has determined the most important Key Success Factors for the Online Beer, Wine and Liquor Sales are:

  • Ability to control stock on hand
  • Website accessibility to consumers
  • Economies of scale
  • IBISWorld analysts also discuss how external factors such as Total alcohol consumption and Demand from online shopping in the Online Beer, Wine and Liquor Sales industry impact industry performance..

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    What's in this report

    What is the Online Beer, Wine and Liquor Sales Industry?

    Industry firms sell packaged liquor, wine and beer to consumers via the internet.

    Industry Products
  • Beer and cider
  • Wine
  • Spirits
  • Other alcoholic beverages
  • Industry Activities
  • Online sale of beer and cider
  • Online sale of wine
  • Online sale of fortified wines
  • Online sale spirits and liquors
  • Online sale of RTD alcoholic beverages
  • Online sale of other alcoholic beverages
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total alcohol consumption
  • Demand from online shopping
  • Real household discretionary income
  • Per capita alcohol consumption
  • Health consciousness
  • Population aged 18 and older

  • Current Performance
  • Quality not quantity
  • Search and compare
  • Profit and costs
  • Competition continues
  • Chart: Revenue Growth

  • Industry Outlook
  • Shift online
  • Premium products
  • Connectivity and competition
  • Table: Online Beer, Wine and Liquor Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Beer, Wine and Liquor Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Beer Manufacturing
  • Liquor Wholesaling
  • Spirit Manufacturing
  • Wine Production

  • Products & Services
  • Wine
  • Spirits
  • Beer and cider
  • Other alcoholic beverages
  • Chart: Online Beer, Wine and Liquor Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 26 to 40 years
  • People aged 41 to 60 years
  • People aged 25 years and under
  • People aged 61 years and older
  • Businesses
  • Chart: Major Market Segmentation for the Online Beer, Wine and Liquor Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Beer, Wine and Liquor Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Beer, Wine and Liquor Sales Industry

  • Industry Globalization
    Woolworths Group Limited, Wesfarmers Limited,
  • Table: Woolworths Group Limited - financial performance
  • Table: Wesfarmers Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Beer, Wine and Liquor Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Beer, Wine and Liquor Sales Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Tags that can track products throughout the supply chain by releasing continuous signals from a chip that is inserted in the product during manufacturing.
  • Rtd
  • Ready-to-drink beverages are flavoured pre-prepared spirit-based beverages with an alcohol content generally below 10%.
  • Web-Hosting
  • a service that provides web space for online retailers to host their websites.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Beer, Wine and Liquor Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Beer, Wine and Liquor Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Beer, Wine and Liquor Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Beer, Wine and Liquor Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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