Sleeping like a baby: Convenient online shopping platforms have aided revenue

The Online Baby Product Sales industry has defied Australia's turbulent retail landscape over the past five years, expanding rapidly despite limited consumer spending over the period. The industry owes its success to technological advances and increasing internet connectivity, which have fuelled demand for, and acceptance of, online shopping in Australia. Strong marketing campaigns, competitive pricing and the development of multichannel retailing options have also enhanced the industry's appeal. Mainstream baby product retailers such as Coles have been slow to move online, only responding after the success of smaller, online-only retailers became more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Competitive pricing and convenient shopping platforms have caused sales volumes to soar
  • Smaller companies have struggled to compete with large retailers such as Coles and Woolworths
  • Industry competition and consolidation are projected to intensify over the next five years
  • Industry Report - Industry Key Buyers Chapter

    The Online Baby Product Sales industry displays low market share concentration. The industry is highly fragmented and is dominated by small, individual businesses. Large department stores and supermarkets have increased their market share over the past five years as their web interfaces and delivery systems have improved, and as they have ramped up marketing surrounding their online capabilities. Traditional bricks-and-mortar stores focusing on baby products have also increased their presence in the online industry as they have enhanced their internet and logistics infrastructure.The industry has many online-only businesses, some selling a broad range of baby products and some specialising in clothes or baby-food. As ...purchase to read more.

    Additional Insights for the Online Baby Product Sales Industry

    IBISWorld has determined the most important Key Success Factors for the Online Baby Product Sales are:

  • Ability to quickly adopt new technology
  • Ability to control stock on hand
  • Provision of superior after sales service
  • IBISWorld analysts also discuss how external factors such as Number of births and Consumer sentiment index in the Online Baby Product Sales industry impact industry performance..

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    What's in this report

    What is the Online Baby Product Sales Industry?

    Industry operators retail products on the internet for infants and toddlers aged from zero to three years of age. Industry products include nappies, clothing, toys, baby formula and food, strollers and furniture. Firms purchase products for resale to consumers, with no further development of the product. The industry includes department stores, supermarkets and other retailers.

    Industry Products
  • Nappies
  • Baby clothing and footwear
  • Baby food and formula
  • Baby furniture and accessories
  • Industry Activities
  • Selling baby formula and food online
  • Selling baby clothes and shoes online
  • Selling nappies online
  • Selling baby furniture online
  • Selling baby car seats online
  • Selling baby toys online
  • Selling baby accessories online
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of births
  • Consumer sentiment index
  • Females in the labour force
  • Real household disposable income
  • Internet subscribers

  • Current Performance
  • Technology push
  • Industry participation
  • Profitability and purchasing decisions
  • Growing convenience
  • Chart: Revenue Growth

  • Industry Outlook
  • Growing and connecting
  • Innovation and competition
  • Table: Online Baby Product Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Baby Product Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Clothing Wholesaling
  • Furniture and Floor Covering Wholesaling
  • General Line Grocery Wholesaling
  • Sleepwear, Underwear and Infant Clothing Manufacturing
  • Toy and Sporting Goods Wholesaling

  • Products & Services
  • Nappies
  • Baby clothing and footwear
  • Baby furniture and accessories
  • Baby food and formula
  • Chart: Online Baby Product Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 25 to 44
  • People aged 45 and over
  • People aged 15 to 24
  • Chart: Major Market Segmentation for the Online Baby Product Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Online Baby Product Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Baby Product Sales Industry

  • Industry Globalization
    Woolworths Group Limited, Coles Group Limited, Baby Bunting Group Limited,
  • Table: Woolworths Group Limited - financial performance
  • Table: Coles Group Limited - financial performance
  • Table: Baby Bunting Group Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Baby Product Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Baby Product Sales Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Marketing (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Bricks-And-Mortar Retail
  • The traditional form of retail made from a physical building or store.
  • Click-And-Collect
  • A method of purchase that enables the consumer to buy products online and then collect them from a physical store location.
  • National Broadband Network (Nbn)
  • A national wholesale-only broadband network currently under construction by the Australian Government.
  • Online-Only Retail
  • Retailers that sell products solely over the internet and do not have physical stores.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Baby Product Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Baby Product Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Baby Product Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Baby Product Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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