Overview

Growth spurt: An increasing number of faster internet connections has fuelled revenue growth

IBISWorld’s Online Baby Product Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

Despite Australia's turbulent retail landscape, the Online Baby Product Sales industry has performed well over the past five years, defying the downturn in consumer spending over the period. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled demand for, and acceptance of online shopping in Australia. The industry's success has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers have only moved online in recent years, after the success of smaller, online-only retailers became apparent. However, these mainstream retailers have rapidly increased their market shares...

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What is the Online Baby Product Sales industry?

The Online Baby Product Sales industry is characterised by a low level of market share concentration, with no player accounting for more than 5.0% of revenue. The industry is highly fragmented and is dominated by small, individual businesses. Large department stores and supermarkets have increased their market share over the past five years as their web interfaces and delivery systems have improved and as they have ramped up marketing surrounding their online capabilities. Traditional bricks-and-mortar stores focusing on baby products have also increased their presence in the online industry as they have enhanced their internet and logistics infrastructure. Pum...

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Products & Brands

Major products in this industry
Baby furniture
Other merchandise
Nappies
Baby clothing and footwear
Baby food and formula
Toys
Car seats and strollers

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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