Growth spurt: An increasing number of faster internet connections has fuelled revenue growth

The Online Baby Product Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Analysis & Industry Trends

Despite Australia's turbulent retail landscape, the Online Baby Product Sales industry has performed well over the past five years, defying the downturn in consumer spending over the period. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled demand for, and acceptance of online shopping in Australia. The industry's success has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers have only moved online in recent years, after the success of smaller, online-only retailers became apparent. However, these mainstream retailers have rapidly increased their market shares...

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What is the Online Baby Product Sales industry?

Unlike traditional retail industries, the geographic distribution of the industry is not linked to the location of operators but rather the location of the consumers that have purchased baby products online. Therefore, the share of industry sales represented by each state is closely correlated with population and income distribution, as well as the proportion of households with internet access.

It is expected that the more populous eastern seaboard states account for the majority of industry demand, reflective of the higher proportion of births that occur in these areas. New South Wales, Victoria and Queensland account for an estimated 76.6% of industry revenue, and over 77% of the population. Les...

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Products & Brands

Major products in this industry
Baby furniture
Other merchandise
Baby clothing and footwear
Baby food and formula
Car seats and strollers

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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