All pain, no gain: Strong external competition and a saturated market weaken industry revenue

The Women's Gyms industry has contracted over the past five years, primarily due to growing competition and a highly saturated market. In addition, most Contours' franchises have exited the industry over the period. Volatile consumer sentiment over the past five years has driven many women's gym members to migrate to more cost-effective 24-hour gyms, which can provide cheaper memberships as they are unstaffed for much of the day. The growing presence of ladies-only training areas in full-service gyms has also negatively affected women's gyms, providing greater opportunities for consumers to find a comfortable workout environment. Consequently, industry revenue is expected to fall at an annualised 3.3% over the five years through 2017-18, to total $183.5 million in the current year...read more.

Industry Statistics & Market Size
Revenue
$184m
Annual Growth 13-18
-3.3%
Forecast Growth 18-23
Profit
Employment
2,931
Businesses
105

Industry Threats & Opportunities

  • The fall of Contours and the migration of members to industry competitors weakened revenue further
  • The rapid rise of 24-hour gyms has been the main impediment to industry demand growth
  • Opening of more ladies-only training areas in full-service gyms will increase competition
  • Industry Report - Industry Locations Chapter

    The geographic spread of Women's Gyms in Australia closely follows the distribution of the population. Establishments are generally located in high traffic areas, close to shopping hubs, residential developments or workplaces. This provides proximity to the largest number of customers, and to workplaces in order to cater to time-conscious consumers.Areas with higher average discretionary incomes have a high concentration of establishments due to their profitability and greater number of potential customers. New South Wales and Victoria both account for a high distribution of establishments, due to having the two largest state populations in Australia and higher average discretionary incomes. Que...purchase to read more.

    Additional Insights for the Women's Gyms Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Women's Gyms Industry are

  • Ability to alter goods and services produced in favour of market conditions
  • Accessibility to consumers/users
  • Ensuring pricing policy is appropriate
  • IBISWorld analysts also discuss how external factors such as Female population aged 35 and older and Health consciousness in the Women's Gyms industry impact industry performance..

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    What's in this report

    What is the Women's Gyms Industry?

    Industry firms operate gyms and fitness clubs that cater specifically to women.

    Industry Products
  • Memberships
  • Fitness classes
  • Personal training
  • Merchandise
  • Casual entry
  • Other services
  • Industry Activities
  • Fitness centre operation
  • Gymnasia operation
  • Health club operation
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Female population aged 35 and older
  • Health consciousness
  • Consumer sentiment index
  • Levels of obesity
  • Real household discretionary income
  • Average weekly hours worked

  • Current Performance
  • Revenue and drivers
  • Participation and profit
  • Demand trends
  • Obesity and ageing
  • Market saturation
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry structure
  • Market saturation
  • Intensifying competition
  • Population demographics
  • Table: Women's Gyms Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Women's Gyms Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • General Insurance
  • Sports Administrative Services
  • Toy and Sporting Goods Manufacturing

  • Products & Services
  • Memberships
  • Personal training
  • Fitness classes
  • Other services
  • Casual entry
  • Merchandise
  • Chart: Women's Gyms Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Women aged 15 to 34
  • Women aged 35 to 54
  • Women aged 55 and over
  • Chart: Major Market Segmentation for the Women's Gyms Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Rent
  • Purchases
  • Depreciation and utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Women's Gyms

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Women's Gyms Industry

  • Industry Globalization
    Fernwood Women's Health Clubs Pty Ltd, CJC Operations Australia Pty Ltd,
  • Table: Fernwood Women's Health Clubs Pty Ltd - financial performance
  • Table: CJC Operations Australia Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Women's Gyms Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Women's Gyms Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Circuit Training
  • Workout program aiming to build strength and muscular endurance. It features a set of exercises performed in order, which is often repeated multiple times.
  • Free Weights
  • Equipment used for weight training that is not connected to a stable apparatus, such as dumbbells, barbells and kettlebells.
  • Resistance Machines
  • Weight training apparatus using gravity to provide resistance to a particular motion. Machines can be plate-loaded or use a weight stack.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Women's Gyms market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

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    This report on Women's Gyms:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Women's Gyms market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Women's Gyms, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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