All pain, no gain: Strong external competition and a saturated market weaken industry revenue

The Women's Gyms industry has contracted over the past five years, primarily due to growing competition and a highly saturated market. In addition, most Contours' franchises have exited the industry over the period. Volatile consumer sentiment over the past five years has driven many women's gym members to migrate to more cost-effective 24-hour gyms, which can provide cheaper memberships as they are unstaffed for much of the day. The growing presence of ladies-only training areas in full-service gyms has also negatively affected women's gyms, providing greater opportunities for consumers to find a comfortable workout environment. Consequently, industry revenue is expected to fall at an annualised 3.3% over the five years through 2017-18, to total $183.5 million in the current more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • The fall of Contours and the migration of members to industry competitors weakened revenue further
  • The rapid rise of 24-hour gyms has been the main impediment to industry demand growth
  • Opening of more ladies-only training areas in full-service gyms will increase competition
  • Industry Report - Starting a New Business Chapter

    Entry barriers to the industry are moderate and steady, due to the significant capital investment required for a new gym, potential franchise fees, cashflow requirements, difficulties in attracting members, and the high degree of competition. However, this is being balanced by the rise of smaller studio gyms such as Curves. For these establishments, rental and equipment costs are vastly reduced, but they can incur higher franchise fees.Firms in the industry generally look to buy or rent premises in close proximity to a large pool of potential customers. Gym equipment also needs to be purchased or leased, as it is a major draw for customers attending a gym. The quality and scope of this equipment can be a significant point of competition. How...purchase to read more.

    Additional Insights for the Women's Gyms Industry

    IBISWorld has determined the most important Key Success Factors for the Women's Gyms are:

  • Ability to alter goods and services produced in favour of market conditions
  • Accessibility to consumers/users
  • Ensuring pricing policy is appropriate
  • IBISWorld analysts also discuss how external factors such as Female population aged 35 and older and Health consciousness in the Women's Gyms industry impact industry performance..

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    What's in this report

    What is the Women's Gyms Industry?

    Industry firms operate gyms and fitness clubs that cater specifically to women.

    Industry Products
  • Memberships
  • Fitness classes
  • Personal training
  • Merchandise
  • Casual entry
  • Other services
  • Industry Activities
  • Fitness centre operation
  • Gymnasia operation
  • Health club operation
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Female population aged 35 and older
  • Health consciousness
  • Consumer sentiment index
  • Levels of obesity
  • Real household discretionary income
  • Average weekly hours worked

  • Current Performance
  • Revenue and drivers
  • Participation and profit
  • Demand trends
  • Obesity and ageing
  • Market saturation
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry structure
  • Market saturation
  • Intensifying competition
  • Population demographics
  • Table: Women's Gyms Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Women's Gyms Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • General Insurance
  • Sports Administrative Services
  • Toy and Sporting Goods Manufacturing

  • Products & Services
  • Memberships
  • Personal training
  • Fitness classes
  • Other services
  • Casual entry
  • Merchandise
  • Chart: Women's Gyms Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Women aged 15 to 34
  • Women aged 35 to 54
  • Women aged 55 and over
  • Chart: Major Market Segmentation for the Women's Gyms Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Rent
  • Purchases
  • Depreciation and utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Women's Gyms

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Women's Gyms Industry

  • Industry Globalization
    Fernwood Women's Health Clubs Pty Ltd, CJC Operations Australia Pty Ltd,
  • Table: Fernwood Women's Health Clubs Pty Ltd - financial performance
  • Table: CJC Operations Australia Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Women's Gyms Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Women's Gyms Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Circuit Training
  • Workout program aiming to build strength and muscular endurance. It features a set of exercises performed in order, which is often repeated multiple times.
  • Free Weights
  • Equipment used for weight training that is not connected to a stable apparatus, such as dumbbells, barbells and kettlebells.
  • Resistance Machines
  • Weight training apparatus using gravity to provide resistance to a particular motion. Machines can be plate-loaded or use a weight stack.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Women's Gyms market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

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    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
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    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Women's Gyms market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

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