Women's Gyms in Australia - Market Research Report

Women's Gyms industry trends (2014-2019)

poll Average industry growth 2014–2019: -2.6%

Revenue in the Women's Gyms industry has contracted over the past five years, primarily due to growing competition and a highly saturated market. Volatile consumer sentiment over the period has driven many women's gym members to migrate to more cost-effective 24-hour gyms, which can provide cheaper memberships by having less staffed hours. The growing presence of ladies-only training areas in full-service gyms has also negatively affected women's gyms, providing greater opportunities for consumers to find a comfortable workout environment. In addition, Contours' franchises have exited the industry over the past five years, contributing to industry revenue falls. Consequently, industry revenue is expected to decline at an annualised 2.6% over the five...
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Women's Gyms industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Operators in the Women's Gyms industry are anticipated to face ongoing challenges over the next five years. However, forecast improvements in consumer sentiment and household discretionary incomes are anticipated to contribute to industry revenue growth over the period. Increases in Australia's obesity rates and age profile will likely support the industry, although the effect will be offset by market saturation. Market saturation will continue to limit growth as the industry reaches capacity. Overall, industry revenue is forecast to increase at an annualised X.X% over the five years through XXX-XX, to $XX.X million. Industry operators are likely to face greater competition from full-service gyms as more of these establishments open ladies-only trai...
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Women's Gyms industry statistics

  • attach_money Market Size: $188m
  • business Number of Businesses: 313
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,963

Biggest companies in the Women's Gyms industry

The companies holding the largest market share in the Women's Gyms in Australia industry include Fernwood Women's Health Clubs Pty Ltd and CJC Operations Australia Pty Ltd.

  • pie_chart Fernwood Women's Health Clubs Pty Ltd Market Share: x.x%
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  • pie_chart CJC Operations Australia Pty Ltd Market Share: x.x%
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What is Women's Gyms industry?

Industry Definition

Industry firms operate gyms and fitness clubs that cater specifically to women.

Industry Products and Services

  • Memberships
  • Fitness classes
  • Personal training
  • Merchandise
  • Casual entry
  • Other services

Industry Activities

  • Fitness centre operation
  • Gymnasia operation
  • Health club operation

Market research report - table of contents

Industry Definition

Industry firms operate gyms and fitness clubs that cater specifically to women.

Main Activities

  • Fitness centre operation
  • Gymnasia operation
  • Health club operation

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Women's gyms are tailored to older women who may feel uncomfortable or self-conscious in unisex gyms, particularly if they are also going to the gym to lo...
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Female population aged 35 and older
Health consciousness
Consumer sentiment index
Levels of obesity

Current Performance

Demand trends
Obesity and ageing
Market saturation
 Chart: Revenue Growth

Industry Outlook

Market saturation
Intensifying competition
Population demographics
 Table: Women's Gyms in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Women's Gyms in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Toy and Sporting Goods Manufacturing in Australia
General Insurance in Australia
Sports Administrative Services in Australia




Products & Services

The Women's Gyms industry provides a range of fitness and related services to female members and visitors. Full-service women's gyms such as Fernwood offe...
Women aged 35 to 54
Women aged 55 and over




Demand Determinants

Factors influencing demand for the Women's Gyms industry include issues facing the entire health industry, such as health consciousness, obesity rates, ch...
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Major Markets

Women aged 35 to 54
Women aged 55 and over





 Chart: Major Market Segmentation for the Women's Gyms in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Women's Gyms industry has high market share concentration, with the top four players accounting for approximately 82% of revenue in 2018-19. The indus...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Women's Gyms in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Women's Gyms in Australia - Market Research Report Industry

Industry Globalization

Fernwood Women's Health Clubs Pty Ltd (Fernwood) is a gym franchise that provides full-service facilities for women only. The first Fernwood gym opened in...
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Fernwood Women's Health Clubs

 Table: Fernwood Women's Health Clubs - financial performance

Curves Australia

 Table: Curves Australia - financial performance

Capital Intensity

The Women's Gyms industry has low capital intensity. For every dollar spent on wages in 2018-19, approximately $0.04 is invested in capital equipment. Wag...
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 Chart: Level of Capital Intensity for the Women's Gyms in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Women's Gyms in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Women's Gyms industry?

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This report on Women's Gyms in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Women's Gyms in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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