Hung out to dry: Fierce price competition has contributed to industry revenue declines

The Whitegoods Wholesaling industry has endured tough market conditions over the past five years, with stagnant consumer demand and strong price competition limiting revenue growth. Instability in global and domestic economies has slowed demand for new whitegoods over the period, and weak retail conditions have continued, limiting demand from whitegoods retailers. However, more efficient manufacturing processes overseas have made new whitegoods cheaper to import, putting downward pressure on per-unit prices. Despite improvements in demand due to these lower prices, industry revenue is expected to decline by an annualised 1.8% over the five years through 2016-17, to total $3.1 more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Threats & Opportunities

  • Strong competition has prevented wholesalers from capturing wider profit margins
  • Volatile consumer sentiment has curbed spending on whitegoods, causing retailers to cut prices
  • Wholesale bypass is anticipated to continue threatening the industry over the next five years
  • Industry Report - Industry Locations Chapter

    The industry’s geographic spread closely correlates with population and the location of downstream markets. Most industry participants import whitegoods from overseas manufacturers, so being located close to ports is important for controlling the distribution of goods to warehouses or directly to retailers. The distance between wholesalers and their customers is important, due to high transportation costs.Domestic appliance retailers are predominantly situated in the eastern seaboard states and, as a result, industry establishments are heavily concentrated in these areas. New South Wales, Victoria and Queensland account for approximately 84.1% of whitegoods wholesalers and for approximately 77% of the population. Thi...purchase to read more.

    Additional Insights for the Whitegoods Wholesaling Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Whitegoods Wholesaling Industry are

  • Guaranteed supply of key inputs
  • Superior financial management and debt management
  • Ability to control stock on hand
  • IBISWorld analysts also discuss how external factors such as Demand from domestic appliance retailing and Dwelling commencements in the Whitegoods Wholesaling industry impact industry performance..

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    What's in this report

    What is the Whitegoods Wholesaling Industry?

    Industry participants mainly wholesale whitegoods such as refrigerators, washing machines and ovens. The industry includes operators that also wholesale brown goods and consumer electronics. However, revenue generated from these activities is not included in industry revenue.

    Industry Products
  • Refrigerators, freezers and dishwashers
  • Cooking stoves, ovens and microwaves
  • Washing machines and clothes dryers
  • Air conditioners and heaters
  • Industry Activities
  • Air conditioner and heater wholesaling
  • Refrigerator wholesaling
  • Freezer wholesaling
  • Oven and stove wholesaling
  • Washing machine and dryer wholesaling
  • Dishwasher wholesaling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from domestic appliance retailing
  • Dwelling commencements
  • Trade-weighted index
  • Consumer sentiment index
  • Real household discretionary income

  • Current Performance
  • Retail conditions
  • Price competition
  • House construction
  • Energy efficiency
  • Wholesale bypass
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand trends
  • Intense competition
  • Environment and technology
  • Table: Whitegoods Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Whitegoods Wholesaling Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Department Stores
  • Accommodation and Food Services
  • Laundry and Dry-Cleaning Services
  • Domestic Appliance Retailing

  • Key Selling Industries
  • Household Appliance Manufacturing

  • Products & Services
  • Refrigerators, freezers and dishwashers
  • Cooking stoves, ovens and microwaves
  • Washing machines and clothes dryers
  • Air conditioners and heaters
  • Chart: Whitegoods Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Domestic appliance retailers
  • Department stores
  • Accommodation and food-service industries
  • Laundromats and dry-cleaners
  • Chart: Major Market Segmentation for the Whitegoods Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent and other
  • Chart: Cost Structure Benchmarking – Sector vs Whitegoods Wholesaling

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Whitegoods Wholesaling Industry

  • Industry Globalization
    Electrolux Home Products Pty Limited, Fisher & Paykel Australia Holdings Limited, Samsung Electronics Australia Pty Ltd, LG Electronics Australia Pty Limited,
  • Table: Electrolux Home Products Pty Limited - financial performance
  • Table: Fisher & Paykel Australia Holdings Limited - financial performance
  • Table: Samsung Electronics Australia Pty Ltd - financial performance
  • Table: LG Electronics Australia Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Whitegoods Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Whitegoods Wholesaling Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Brown Goods
  • Smaller, more easily portable household appliances, such as kettles, toasters and irons.
  • Consumer Electronics
  • Electronic equipment intended for entertainment, communication and office use, such as TVs, computers, mobile phones and MP3 players.
  • Whitegoods
  • Major, heavy appliances that have historically been painted or enamelled white, such as refrigerators, freezers and washing machines.
  • Wholesale Bypass
  • The process of eliminating the wholesaler from the supply chain, such as when retailers purchase directly from the manufacturer.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Whitegoods Wholesaling market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

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    This report on Whitegoods Wholesaling:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
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    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Whitegoods Wholesaling market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

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