Vitamin and Supplement Stores in Australia - Market Research Report

Vitamin and Supplement Stores industry trends (2014-2019)

poll Average industry growth 2014–2019: 3.5%

The Vitamin and Supplement Stores industry has posted an uneven performance over the past five years. Demand for vitamins and supplements has grown, supported by rising health consciousness among consumers and associated wellness trends. Industry revenue is expected to grow at an annualised 3.5% over the five years through 2018-19, to $533.5 million. This trend includes an expected increase of 2.0% in the current year. However, external competition has significantly affected industry operators selling health and wellbeing products over the past five years. Strong sales growth over the period from competing pure-play online retailers, pharmacies and supermarkets has constrained industry revenue growth. Consumers have increasingly bought health and we...
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Vitamin and Supplement Stores industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Vitamin and Supplement Stores industry is anticipated to post modest revenue growth over the next five years. This growth will be driven by wellness trends and the associated rise in health consciousness as Australian consumers adopt an increasingly proactive approach to maintaining their health and wellbeing. However, industry operators will likely struggle to fully harness demand over the next five years as external competitors strengthen their market shares. Nevertheless, industry revenue is forecast to grow at an annualised X.X% over the five years through XXX-XX, to $XX.X million. Consumer trends and demand Rising health consciousness among consumers and the associated growth in preventative healthcare measures will be key factors affectin...
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Vitamin and Supplement Stores industry statistics

  • attach_money Market Size: $534m
  • business Number of Businesses: 453
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 1,854

Biggest companies in the Vitamin and Supplement Stores industry

The companies holding the largest market share in the Vitamin and Supplement Stores in Australia industry include Grubie Pty Ltd and Govita Distributors Ltd.

  • pie_chart Grubie Pty Ltd Market Share: x.x%
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  • pie_chart Govita Distributors Ltd Market Share: x.x%
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What is Vitamin and Supplement Stores industry?

Industry Definition

The industry includes bricks-and-mortar stores that primarily sell vitamins and supplements, along with related health foods. Online sales are included if the company also operates a bricks-and-mortar store. Pure-play online vitamin and supplement retailers are not included in the industry.

Industry Products and Services

  • Digestive health and other health foods
  • Health and wellbeing products
  • Sports and active nutrition products
  • All Others

Industry Activities

  • Selling vitamins and minerals
  • Selling nutritional supplements
  • Selling sports supplements
  • Selling health foods

Market research report - table of contents

Industry Definition

The industry includes bricks-and-mortar stores that primarily sell vitamins and supplements, along with related health foods. Online sales are included if the company also operates a bricks-and-mortar store. Pure-play online vitamin and supplement retailers are not included in the industry.

Main Activities

  • Selling vitamins and minerals
  • Selling nutritional supplements
  • Selling sports supplements
  • Selling health foods

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Rising health consciousness reflects the increasing popularity of healthy diets and personal fitness. Higher health consciousness typically boosts the num...
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Health consciousness
Real household discretionary income
Demand from gyms and fitness centres
Demand from online shopping

Current Performance

Falling profitability and players
 Chart: Revenue Growth

Industry Outlook

Competition
Regulation
 Table: Vitamin and Supplement Stores in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Vitamin and Supplement Stores in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Tea, Coffee and Other Food Manufacturing in Australia
Pharmaceutical Product Manufacturing in Australia
Computer and Software Retailing in Australia
Pharmaceuticals Wholesaling in Australia



Products & Services

The Vitamin and Supplement Stores industry provides a range of products and services for customers. Stores typically employ knowledgeable staff, sometimes...
Consumers aged 15 to 34
Consumers aged 65 and over




Demand Determinants

Demand for industry products generally follows social trends relating to health and healthy lifestyles. Over the past five years, there has been a signifi...
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Major Markets

Consumers aged 15 to 34
Consumers aged 65 and over





 Chart: Major Market Segmentation for the Vitamin and Supplement Stores in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

Low market share concentration characterises the Vitamin and Supplement Stores industry. The four major players in the industry are estimated to account f...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Vitamin and Supplement Stores in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Vitamin and Supplement Stores in Australia - Market Research Report Industry

Industry Globalization

Grubie Pty Ltd, trading as Nutrition Warehouse, was founded in 2008. The company's first store opened in April 2008 in Brisbane, and the company now opera...
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Worldwide Sports Nutrition

 Table: Worldwide Sports Nutrition - financial performance

Go-Vita Health & Nutrition Centres

 Table: Go-Vita Health & Nutrition Centres - financial performance

Capital Intensity

The Vitamin and Supplement Stores industry exhibits a low level of capital intensity. The industry is highly dependent on labour to conduct tasks such as ...
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 Chart: Level of Capital Intensity for the Vitamin and Supplement Stores in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Vitamin and Supplement Stores in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Vitamin and Supplement Stores industry?

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This report on Vitamin and Supplement Stores in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Vitamin and Supplement Stores in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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