Bitter pill: Strong external competition is reducing industry revenue despite higher demand

IBISWorld’s Vitamin and Supplement Stores market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Analysis & Industry Trends

The Vitamin and Supplement Stores industry has had an uneven performance over the past five years. Demand for vitamins and supplements has been growing, supported by rising health consciousness among consumers and increased gym memberships. These trends have supported revenue growth over the past three years, including an expected 2.7% increase in 2016-17. However, strong sales growth from competing pure-play online retailers, supermarkets and pharmacies has constrained growth over the past five years. These competitors have lower marginal costs and have undercut the prices of industry operators. Industry operators have been forced to reduce prices to retain customers over the past five years...

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What is the Vitamin and Supplement Stores industry?

The Vitamin and Supplement Stores industry has benefited from strong demand for gym and fitness centre memberships over the past five years, as more Australians have aimed to improve their health and wellbeing. Many of these consumers have sought to complement these activities with vitamins and supplements. Rising demand for industry products is expected to contribute to industry revenue growth over the three years through 2016-17. However, external competition has constrained industry revenue growth as supermarkets, pharmacies and online retailers have seized market share by rapidly expanding their range of vitamins and supplements to make use of consumers' growing health awareness. Str...

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Products & Brands

Major products in this industry
Health foods
Health and wellbeing products
Fitness and weight loss products
Sport nutrition products
Examples of brands in this Industry
Healthy Life
Mass Nutrition
Nutrition Warehouse

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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