Cheap as chips: Increased competition has put downward pressure on prices

The Potato Chip Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Analysis & Industry Trends

Over the past five years, the Potato Chip Production industry has grappled with shifts in downstream consumption patterns, fluctuating costs of key raw ingredients and increased competition from substitutes and private-label products. A rise in health consciousness has encouraged a shift towards healthier eating patterns for some consumers, which has made the industry vulnerable to the threat of healthy snack food substitutes, such as fruit and nut bars or wholegrain crackers. Industry operators have responded by developing a range of premium and healthier options, such as Frito-Lay's Red Rock Deli range, which has offset the effects of diminishing consumer demand for traditional potato chips. Industry revenue is expected to grow at an annualised 1.3%...

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What is the Potato Chip Production industry?

The Potato Chip Production industry is moderately capital-intensive. For every dollar spent on capital, an estimated $3.71 is spent on wages. Capital intensity varies depending on the size and scope of operations. Larger operators rely on expensive machinery and equipment, such as industrial potato peeling, cutting, frying, drying, flavouring and packaging machines, in the production process. These machines boost production volumes, maintain scale economies and minimise wage costs. Small-scale operators rely more on labour in the production process, as they do not have the capital to invest heavily in automated processes. Over the past five years, the industry has become increasingly capital-intensive, as technology in the production process became more widespread. ...

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Additional Insights for the Potato Chip Production Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Potato Chip Production Industry are

  • Development of new products
  • Having a loyal customer base
  • Economies of scope
  • IBISWorld analysts also discuss how external factors such as Health consciousness and Demand from supermarkets and grocery stores in the Potato Chip Production industry impact industry performance..

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    New Zealand Special Report

    Products & Brands

    Major products in this industry
    Regular potato chips
    Premium potato chips
    Other potato chips
    Examples of brands in this Industry
    Red Rock Deli
    French Fries
    Natural Chip Company

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Health consciousness
  • Demand from supermarkets and grocery stores
  • Real household disposable income
  • Domestic price of vegetables
  • Trade-weighted index

  • Current Performance
  • Revenue and profitability
  • Eating habits
  • Trade and supply problems
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Eating habits
  • Industry structure
  • Table: Potato Chip Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Potato Chip Production Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • General Line Grocery Wholesaling
  • Fuel Retailing
  • Supermarkets and Grocery Stores

  • Key Selling Industries
  • Cooking Oil and Margarine Manufacturing
  • Food Processing Machinery Manufacturing
  • Outdoor Vegetable Growing

  • Products & Services
  • Regular potato chips
  • Premium potato chips
  • Other potato chips
  • Chart: Potato Chip Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retailers
  • Wholesalers
  • Other domestic markets
  • Export markets
  • Chart: Major Market Segmentation for the Potato Chip Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Potato Chip Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Potato Chip Production Industry

  • Industry Globalization
    Major Companies
    Frito-Lay Australia Holdings Pty LimitedConsolidated Snacks Pty Ltd
  • Table: Frito-Lay Australia Holdings Pty Limited - financial performance
  • Table: Consolidated Snacks Pty Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Potato Chip Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Potato Chip Production Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Food Standards Australia New Zealand.
  • Nip
  • Nutrition Information Panel.
  • Private-Label
  • Products that are manufactured by one company under another company's brand.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Potato Chip Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Potato Chip Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Potato Chip Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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