Cheap as chips: Increased competition has put downward pressure on prices

IBISWorld’s Potato Chip Production market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Analysis & Industry Trends

Over the past five years, the Potato Chip Production industry has grappled with shifts in downstream consumption patterns, fluctuating costs of key raw ingredients and increased competition from substitutes and private-label products. A rise in health consciousness has encouraged a shift towards healthier eating patterns for some consumers, which has made the industry vulnerable to the threat of healthy snack food substitutes, such as fruit and nut bars or wholegrain crackers. Industry operators have responded by developing a range of premium and healthier options, such as Frito-Lay's Red Rock Deli range, which has offset the effects of diminishing consumer demand for traditional potato chips. Industry revenue is expected to grow at an annualised 1.3%...

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What is the Potato Chip Production industry?

The Potato Chip Production industry is in the mature phase of its life cycle. Industry value added (IVA), a measure of the industry's contribution to the wider economy, is projected to grow by 1.0% annualised over the 10 years through 2021-22. This represents an underperformance relative to the economy, with GDP is forecast to grow by an annualised 2.6% over the same period. The industry's relatively slower growth is typical of a mature industry.

The number of enterprises in the industry has declined over the past five years, due to falling industry profit margins and weaker consumer demand for traditional potato chips. How...

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Products & Brands

Major products in this industry
Regular potato chips
Premium potato chips
Other potato chips
Examples of brands in this Industry
Red Rock Deli
French Fries
Natural Chip Company

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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